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Foursquare Teams Up with American Express

Mindjumpers

According to the Wall Street Journal , Foursquare has partnered with American Express to offer discounts for shoppers who use Foursquare. They want to attract the younger and more tech savvy generation, which shows that the credit card company is eager to follow consumer trends and get on board the social networking train.

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Guess Who is Back on Foursquare

Ari Herzog

Citing privacy concerns and not wanting strangers to know where I was every moment I checked in to a location, I deleted my Foursquare account 14 months ago. Forrester Research recently surveyed 37,000 mobile users and in its report issued this month, a mere 2% of those users had Foursquare accounts. How should companies do it ?

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Social Media News Ticker: Twitter Adds Photo Tagging, Facebook Acquires Oculus VR

The Realtime Report

Foursquare. Lithium Technologies acquires Klout–ties social media influence to brand sentiment – social influence measurement company Klout has been acquired by Lithium Technologies (WSJ). Any social media updates that we missed? Let us know in the comments below.

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Seven Social Media Insights on CES

Dave Fleet

If your company is attending CES, take the opportunity to create awareness of where you’ll be and what you have to offer ahead of time, both through public channels (e.g. If your company is there showcasing their products or announcements, take advantage of that to create content for non-attendees: Go behind the scenes on your booth.

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Marketing Beyond Traditional Means

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Marketing Beyond Traditional Means by Justin on July 8, 2010 My post last week talked about Topeka Subways new Foursquare campaign. In most of these we were behind the times as most companies had already developed these areas.

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Social Media Does Not Exist

Adam Cohen

MarketingSherpa recently published a study of companies that are integrating social media tactics with offline and online marketing tactics. When companies start to realize these synergies, they will be able to achieve a lot more than focusing on pure social media tactics alone. Frankly, well put.

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What’s Your Score? How Klout and PeerIndex Affect Social Engagement

Idaconcpts

So, given the growing importance of social media, it makes sense that companies are now measuring the relative importance, or influence, of the people using the networks. Klout and PeerIndex, the two major players in measuring social influence, have only been around for a few years but have already made a mark on digital engagement.

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