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Twitter for Business: Is It Time?

Webbiquity SMM

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 228
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How is B2B Online Marketing Different?

Small Business Mavericks

Whoever your audience is, whether you are targeting businesses or consumers, the first rule of marketing is to go where your clientele hangs out. So if you are targeting other businesses with your online marketing, then read what they’re reading and hang out in the same places they are hanging out at. So head to the forums.

B2B 70
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Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy.

Company 279
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The Benefits of Offline Marketing

Kikolani

It seems everyone’s obsessed with online marketing, from the growth of search engine marketing and Google controlling the majority of searches in the US to social media marketing with Facebook and Twitter being the hottest topics at the moment. Direct mail is another method of offline marketing. Print Advertising.

Marketing 154
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The Failing State Of Content Marketing

Twist Image

Some may point to the fact that the content is nothing more than marketing blather thinly veiled as genuine content, or that the vast majority of stuff we''re calling "content" is merely the publishing of a press release that has had its jargon surgically extracted by a former journalist. The true success of content marketing.

Content 106
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Any Publicity is Good Publicity in Social Media, right?

Buzz Marketing for Technology

Rare is the day when you walk into a meeting and someone pulls out an old magazine and slams it on the desk fussing about an article written months ago. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. Let me explain ….

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Grow Your Wiki

Buzz Marketing for Technology

International Forum on Enterprise 2.0: International Forum on Enterprise 2.0 Social Enterprise: Interview with 7thFloor Magazine. The current issue of 7thFloor , an italian business magazine, includes an interview with the speakers from the International Forum on Enterprise 2.0. k12online06. knowledge management.

Wiki 223