9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services. For example, a discussion of the latest developments in aerospace composites is probably more likely to happen on a niche engineering forum than on Facebook.

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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. On a particular forum I am active on (yes, I still use them!), A lot of big companies I try to engage with don’t want to talk back.

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Community management and content creation

Janet Fouts

Others do everything from moderating forums and Facebook pages, T witter engagement and influencer outreach to creating e-books and blogging for the company. I work with many mid-size companies who don’t have the luxury of hiring a person for every position.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. More than one-third of Fortune 500 companies have active Google+ accounts.

5 ways to use social media for solution marketing

Buzz Marketing for Technology

I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. B2B marketers often host advisory board and user group meetings, and these forums are hungry to stay connected via a tool like an online community.

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Best Social Media Monitoring Tools

Bill Hartzer

Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products. You can also measure and track engagement while determining which conversations in chat rooms, forums, etc.

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Dear IT Guy, Can You Actually Use the Tool You're Creating.

Social Media Strategery

Unfortunately, IT departments at large companies and government agencies are too often doing the equivalent of developing Android apps at work and using the iPhone at home. Now, take a look at the official support areas for WordPress , Telligent , MindTouch , Jive or any of the dozens of social software vendor sites. If there’s a glitch involved with posting a new comment to a forum, they’re going to be the first ones to see it, diagnose the problem and fix it.

Social Media Strategy: 10 Experts Reveal Their Secrets

Viper Chill

It’s a great place to drive interactions with your company if your corporate website is rather boring and hard to content manage. Twitter is a great way to bring a personality and voice from your company out in the open. Use Twitter as your company office hours. Forums.

Digg 86

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Both companies (as well as a second tier of contenders) are working on new features and ramping up their business development teams. Larger space, more interesting companies, and better production overall. Several companies I visited are working in the field of social data collection and analysis, an area where we need to make much progress to fulfill the promise of universal social media adoption.