Sprout Social

JULY 28, 2021

For a software company, that means when they’re not using your product. Like any structure, your brand “home” needs a strong foundation to build upon—one clear, easily understood phrase that anyone in your company can use to make sure the decisions they make or the work they execute is “on brand.” The honest answer was “not really.”.

Brands 126

Brands Team Industry Research 126

Sprout Social

JANUARY 12, 2023

With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur. The steps below outline how the team formulated our current set of values. Establish your team.

Brands 130

Brands How To Authentication Exercises 130

Sprout Social

FEBRUARY 8, 2021

A company will use a VoC program to understand their customers better. In this case, Olive & June is a nail polish and accessories company. Without requiring the answers to be part of their current lineup, the company still gets information about what colors their customers are currently into.

Data 125

Data Survey How To Review 125

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 144

Research Social Media Airlines Marketing 144

Sprout Social

MARCH 30, 2021

Before using Sprout Social, a software company known for its smart cutting machines and apps manually scoured Facebook and other social networks to surface product bugs and complaints. The company viewed social media as a massive, unorganized focus group. Learn more about their teams: [link] pic.twitter.com/U6x8YXRtwH.

Questions 124

Questions Data Focus Group Analysis 124

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. For sales teams, it pays to be on social media—literally. What power!

Tools 94

Tools Sentiment How To Team 94

Sprout Social

APRIL 29, 2021

At Sprout Social, marketing is not just about supporting sales teams, it’s about empowering sales. We know that our buyers want to engage digitally and that they increasingly prefer to have an end-to-end digital customer experience—only the marketing team can deliver that at scale.

Marketing 139

Marketing Social Media Management Team Campaign 139

Sprout Social

OCTOBER 8, 2020

The topics are meant to be relevant to your company in the hopes of being part of your content marketing strategy. Somewhere along the product development process, there was a point where the company checked if the product would solve their current or target customers’ issues. For fresh ideas, go no further than your own company.

Content 144

Content Meeting Process Sentiment 144

Buzz Marketing for Technology

MAY 23, 2012

In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. Focus Groups suffer from the most human of all issues; the loudest person in the group wins and sways others through a combination of charisma and decibels.

Focus Group 216

Focus Group Survey Authentication Sentiment 216

Sprout Social

MAY 18, 2021

Operating with this scarcity mindset can leave teams jockeying for support and over-merchandising their work, further widening the gap between social and traditional media. TV still reigns supreme when it comes to raising brand awareness, with 58% of consumers learning about brands and companies through TV advertising.

Social Media 111

Social Media Team Focus Group Loyalty 111

Sprout Social

JULY 6, 2022

Every company should strive to be driven by data. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. They can use that intelligence to shape future internal and external communications, with messaging tailored for each group. Empower your social media team.

Social Media 116

Social Media Sentiment Survey Marketing 116

Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Take the classic example of a large CPG food company, like Kraft , that is considering an expansion into a new vertical.

Social Media 95

Social Media Focus Group Aggregator Research 95

Sprout Social

SEPTEMBER 30, 2020

In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. Companies such as Netflix have even set up a dedicated Twitter account to provide support. Cultivate a brand community.

Twitter 141

Twitter Survey Trends Hashtag 141

Buffer Social

AUGUST 4, 2023

There are four of us on the team working on the Help Center, which is part of our larger 21-person Customer Advocacy team. The Card Sorting exercise is a way to invite others (customers, employees at your company, a focus group, etc.) We know we can’t just go in and edit each article as it stands.

Exercises 63

Exercises Project Groups Groups 63

Buzz Marketing for Technology

MAY 9, 2012

Focus Groups – are skewed in three ways: small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins. It appears to us that companies that make million-dollar decisions on this kind of “static” data are doing themselves a disservice.

Data 222

Data Sample Samples Survey 222

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Sprout Social

DECEMBER 5, 2022

But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. And using a tool like Sprout’s Smart Inbox feature makes responding quickly to your audience easy by funneling comments and messages from all of your social media channels into a central, streamlined hub for your team.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

MARCH 7, 2022

The tool has become indispensable for remote teams, thanks to its chat features and flexible third-party integrations. If your team often relies on paid social, use any of the following in-network survey tools to get more out of your budget. Think of it as a real-time focus group that provides honest, unfiltered feedback.

Survey 93

Survey Brands Sentiment Template 93

agora pulse

DECEMBER 28, 2017

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. The handles of any key people in your company (CEOs, spokespeople etc.).

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Hootsuite

MAY 2, 2023

As a real estate agent, you have a few options to choose from including: Real Estate Agent Real Estate Developer Real Estate Company Real Estate Appraiser Real Estate Service Commercial Real Estate Agency Select the option which best represents your Page and business, whether you’re a solo agent or part of a team.

Real Estate 102

Real Estate Facebook HootSuite How To 102

Oktopost

SEPTEMBER 21, 2020

Another person is making negative comments about your company. These leads may be indicating their receptiveness to a message from your sales team, and the discussion may reveal specific needs and pain points to address. There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing.

B2B 89

B2B Marketing Sentiment Influencer 89

Pixlee

APRIL 2, 2019

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. When brands involve communities in an authentic and transparent way, they can boost company loyalty on the whole. Brand Loyalty.

Strategy 59

Strategy UGC Hotels Marketing 59

Convince & Convert

OCTOBER 2, 2015

Forget Focus Groups. He suggests that, rather than shelling out for costly focus groups, sales teams are realizing that social media provides endless information about what their audience cares about, how they consume media, and what motivates their decision-making. Identify the right audience.

Crimson Hexagon 60

Crimson Hexagon How To Focus Group Data 60

Convince & Convert

NOVEMBER 17, 2016

What if your company could insert itself into this routine? Gear identified these advocates by searching social and approaching directors in sales and marketing to see who from their teams would be a good fit. Your employees each have a morning ritual. Grab a cup of coffee. Scroll through Facebook’s News Feed. Respond to emails.

Survey 60

Survey Education How To Hotels 60

Webbiquity SMM

NOVEMBER 23, 2010

Just a few of the cool people I likely never would have gotten to know without social media include Jill Konrath , J-P De Clerck , Jennifer Kane , Judy Grundstrom , Alice Elliott , Paul Dunay , Ambal Balakrishnan , Tony Karrer (my partner in the B2B Marketing Zone and Social Media Informer ), the B2BTOTY steering committee or the LeBron team.

Social Media 192

Social Media Committee Press Release Posterous 192

Convince & Convert

APRIL 23, 2015

They’re on the front lines of your social media and digital channels each and every day as the voice of the company. Tasked with driving engagement while ensuring fans have a good experience with your company, they see it all—the good, the bad, the ugly. Consider this a mini focus group to power a broader campaign or piece of content.

Communities 60

Communities Meme How To Focus Group 60

Convince & Convert

APRIL 9, 2015

Today, it is more important than ever to harness the power of technological advancements in a way that empowers companies to easily create actionable intelligence from a large volume of complex social data. In the globalized village, social media is Earth’s biggest focus group. People post their emotions, thoughts, and opinions.

Data 60

Data Analysis Banking Analytics 60

Net-Savvy Executive

MARCH 30, 2011

Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis ? Social business software companies Jive and Lithium have picked up their own listening platforms.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Buzzlogix

JUNE 27, 2017

After all, companies routinely unveil products and services that fail to gain traction in the marketplace. Here you will learn three important ways to use social media for new product development that can help you and your team achieve a high level of business success. Listening to Conversations.

Products 40

Products Social Media Focus Group Sample 40

Convince & Convert

APRIL 7, 2015

Jay’s key message is that by providing help and value to customers (for free), companies will be able to cut through the incredible amount of content clutter that exists online and be top of mind when those customers are ready to buy a product or solution. Facilitate focus groups or interviews with employees. Here’s how.

How To 60

How To Yammer Metrics Statistics 60

Convince & Convert

DECEMBER 7, 2023

Campaigns birthed from diverse teams will be memorable, impactful, and sometimes, even revolutionary in their appeal. Encourage every team member to share a personal story or experience related to the campaign theme. This could include members from within your organization or an external focus group.

Campaign 137

Campaign Marketing Authentication Loyalty 137

Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. Results can vary wildly based on company and intensity of feeling. Automated sentiment scoring is nearly impossible, and if you or your listening team aren’t at least spot checking sentiment, you’re probably dealing with data that’s not entirely correct.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Writtent Blog

JULY 17, 2013

In fact, a recent eMarketer study cited targeting content as a top priority for 47% of savvy companies. A buyer persona is a vibrant profile of your company’s ideal customer. A buyer persona profile is the great equalizer, because it allows companies of all sizes to improve their targeting. What the Heck is a Buyer Persona?

Sample 99

Sample Samples Research Company 99

Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. Results can vary wildly based on company and intensity of feeling. Automated sentiment scoring is nearly impossible, and if you or your listening team aren’t at least spot checking sentiment, you’re probably dealing with data that’s not entirely correct.

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Pam Moore

JULY 11, 2018

Yet many business leaders and small or medium size business owners find themselves in an online world without a staff to help them or the knowledge themselves to guide their team in creating a compelling brand that people will remember and want to engage with. Basically anything that is seen or heard should be consistent. Be realistic.

Apple 139

Apple Brands Tips Consultant 139

Audiense

FEBRUARY 8, 2017

I then moved to MTV, where I assembled the team that built the first website for VH1 and achieved some other internet-firsts in my role as SVP of digital content. I’ve been working with the entertainment company Anonymous Content (Mr. How does social data analysis differ from conducting focus groups with those audiences?

Data 60

Data Focus Group Compete Twitter 60

Pam Moore

APRIL 1, 2020

Yet many business leaders and small or medium size business owners find themselves in an online world without a staff to help them or the knowledge themselves to guide their team in creating a compelling brand that people will remember and want to engage with. Basically anything that is seen or heard should be consistent. Be realistic.

Apple 78

Apple Brands Tips Consultant 78