Company, Focus Group, Sentiment and Social Networking

How to supercharge your marketing strategy with AI automation

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. By integrating the cognitive capabilities of AI with understanding big data, intelligent automation helps with predicting outcomes so companies can proactively improve processes.

Strategy

Strategy Sentiment Patterns Marketing

Listening mailbag: Your burning questions answered with social listening

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. You just need social listening data. . Consumer social media usage is on the rise. People turn to social to make connections, share ideas or simply speak their minds.

Questions

Questions Sentiment Meme Trends

How to use social listening tools for business-wide success

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Is sentiment trending up or down? What power!

Tools

Tools Sentiment How To Team

Why it’s time to break up with your biannual brand survey

Sprout Social

MARCH 7, 2022

If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. Brand survey functionality across social networks. Brand surveys on social are typically used to gauge ad effectiveness. Brand Health Social Listening Topics.

Survey

Survey Brands Sentiment Template

Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. What are dark social strategies? Try for free Ready for the next level?

HootSuite

HootSuite URL Analytics Forums

Brands: It’s not enough to be liked

Buzz Marketing for Technology

DECEMBER 15, 2011

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Fans may “like” the page, but what good is it really doing the company or its customers? Are your competitors treating your fans in ways that provide an edge over your company? But only 0.2

Brands

Brands Repository Analysis Sentiment

How to Conduct a Social Media Sentiment Analysis (Tools + Free Template)

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis?

Sentiment

Sentiment Analysis Template Templates

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Does Facebook do Sentiment Analysis? Lube anyone?

Research

Research Nielsen Sentiment Facebook

Social Media Is CRM

Social Media Network Marketing

OCTOBER 15, 2010

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products.

Social Media

Social Media Social CRM Repository Wiki

10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

MAY 18, 2010

After all, spending time, money, and other precious resources on social media marketing before you have an understanding of what it can do for you is kind of like putting the cart before the horse (not advisable). It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new?

Social Media

Social Media Strategy StumbleUpon Digg

Social Media a CRM perspective

Social Media Network Marketing

MAY 31, 2010

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products.

Social Media

Social Media Social CRM Reputation Widget

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands

Brands Message Boards Travel Forums

How to collect and mine your social media data for growth

Sprout Social

JULY 6, 2023

Raw social data includes: Shares Likes Mentions Impressions Hashtag usage URL clicks Keyword analysis Follower count Comments Message volume Message response rate and time Social media data also includes the insights you glean from social listening when analyzing conversations and trends related to your brand.

Data

Data Social Media Metrics Analytics

4 overlooked B2B market research methods for understanding your customers

Sprout Social

JANUARY 20, 2021

Market research helps companies to: Understand and build B2B buyer personas. Analyze industry and brand-relevant conversations on social media. Consulting peers—either in person, or online via product review websites or social networks—is consistently among the most trusted ways for buyers to source information.

B2B

B2B Research Sentiment Marketing

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Awareness, recall, positive sentiment, “engagement&# and buzz aren’t enough to overcome this mercenary reality. It’s more about demand creation.

Social Media

Social Media Strategy Mobile Consultant

Social Media Informer

How to supercharge your marketing strategy with AI automation

Listening mailbag: Your burning questions answered with social listening

Trending Sources

How to use social listening tools for business-wide success

Why it’s time to break up with your biannual brand survey

Dark Social in 2023: Here’s Why (and How) You Should Track It

Brands: It’s not enough to be liked

How to Conduct a Social Media Sentiment Analysis (Tools + Free Template)

Facebook for Marketing Research: Political Polls #auspol

Social Media Is CRM

10 Reasons Why Your Business Needs a Killer Social Media Strategy

Social Media a CRM perspective

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

How to collect and mine your social media data for growth

4 overlooked B2B market research methods for understanding your customers

Convince and Convert Blog: Social Media Strategy and Social Media.

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