Convince & Convert
AUGUST 27, 2015
You read the newspaper or a magazine. While I could make an argument for every company needing to see information in realtime, there are plenty of use cases where a daily update would work just fine. It is critical to know who and which media is influential for your company or brand or product. Then came the web. Television.
Ignite Social Media
DECEMBER 12, 2017
Because of this, our two companies, Ignite Social Media and Carusele , partnered together to host a webinar covering various ways that marketers can create meaningful social media content on their own. Stock-up on props, papers, and scrap materials to create magazine-worthy styles. Then you’ve stumbled across the right blog post.
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Techipedia: Tamar Weinberg
MARCH 12, 2009
Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.
Writtent Blog
OCTOBER 1, 2013
Simply put, it makes viewers passionate about Apple’s product, and defines the brand’s position as a company that caters to creative rule-breakers. We’re specifically referring to focus groups, scheduled panels of carefully-selected consumers who would provide feedback over the course of a few hours on a potential marketing campaign.
Convince & Convert
MARCH 3, 2010
Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Remember, the most important customer of EVERY company is Google.
Convince & Convert
FEBRUARY 22, 2016
By now, we’re all aware that the campaign-centric model of marketing is over—at least, if you want to be a company that remains viable and visible in the minds of consumers. Companies used to do this with everything, including product development. Image via BigStockPhoto.com. Or at least we should be. The “Tent Pole” Marketing Model.
Viper Chill
DECEMBER 2, 2012
” Source: Fast Company. We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. ” Source: Inc Magazine. ” Source: Inc Magazine. Plus an installed base to drive pricier sales of ancillary products such as checks and upgrades.
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