Sprout Social

FEBRUARY 8, 2021

A company will use a VoC program to understand their customers better. In this case, Burger King refers to a popular customer request as a direct influence on its partnership with T-Mobile. In this case, Olive & June is a nail polish and accessories company. What is voice of the customer & why is it important?

Data 122

Data Survey How To Review 122

Oktopost

SEPTEMBER 21, 2020

Another person is making negative comments about your company. There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. Influencer discovery. The currency of social media influence can change hands quickly these days. Granular sentiment analysis.

B2B 89

B2B Marketing Sentiment Influencer 89

Sprout Social

APRIL 29, 2021

But as digital transformation takes hold, more marketing leaders will find their departments responsible for not just new customer acquisition, but also influencing retention and growth, customer service and product development. Marketing is a linchpin for revenue and our overall business strategy. It should be ongoing.

Marketing 138

Marketing Social Media Management Team Campaign 138

Convince & Convert

OCTOBER 22, 2021

What if your company could become a part of employees’ daily routines? ” The best way to do this is by not only communicating but also demonstrating the benefits of sharing company content on social. . Leverage this highly engaged focus group for feedback. Your employees each have a morning ritual.

Survey 123

Survey How To Education Hotels 123

Pixlee

SEPTEMBER 8, 2020

Work With Diverse Influencers. One of the best ways to generate authentic UGC is through influencer marketing For marketers who want to collect and share more diverse content, pursuing relationships with influencers who represent and engage with a wide range of communities, backgrounds, and voices is a great place to start.

Campaign 77

Campaign UGC Marketing Authentication 77

Sprout Social

MARCH 30, 2021

A leading medical device manufacturer wanted to understand conversations about efficient heart valve technology within its industry and which factors influence patients’ buying decisions. The company viewed social media as a massive, unorganized focus group.

Questions 122

Questions Data Focus Group Analysis 122

Ignite Social Media

APRIL 30, 2020

Another potential use case would be to setup a video room for a focus groups with some of your top fans. Key takeaways for brands : Live video is still a great way for brands to broadcasts to large groups. The “live with” feature could be used for interview-style content with brand ambassadors or influencers. Live Video.

Facebook 141

Facebook Video Small Business Applications 141

Pixlee

APRIL 2, 2019

When brands involve communities in an authentic and transparent way, they can boost company loyalty on the whole. Now the company is looking to go full circle by expanding its retail footprint where it can provide in-person help to customers. Empower Influencers. The most effective influencers also drive sales.

Strategy 59

Strategy UGC Hotels Marketing 59

Sprout Social

MARCH 26, 2019

In it, we’ll review how you can use social media listening for your company or organization, as well as proving its value to the C-suite. These advantages span the entire company, from product development to customer service. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey.

Social Media 102

Social Media Sentiment Marketing Analysis 102

Oktopost

MARCH 22, 2022

Recall the experiences you’ve had with these companies and why they motivated you to tell others about them. An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. Advocacy programs are primarily marketing strategies.

Marketing 88

Marketing Loyalty Case Study Cost 88

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. It’s not just software companies that need product feedback. What power!

Tools 91

Tools Sentiment How To Team 91

Hootsuite

JUNE 28, 2023

Source: GWI When it comes to social selling, 43% of Gen Z ranks influencer recommendations as highly relevant to their decision-making process, whereas only 18% of Gen X and 9% of Boomers say the same. Create your own dark social community Brand-run private communities take time and effort to manage but when done right, can provide huge ROI.

HootSuite 120

HootSuite URL Analytics Forums 120

Webbiquity SMM

DECEMBER 21, 2010

But for those marketers willing to produce and promote their own content (building credibility) and valuable content produced by others (expanding their influence network), social media pays off. Smart companies are providing social media support options and actively monitoring social media networks for brand and product name mentions.

Social Media 191

Social Media Research ROI Technorati 191

Oktopost

OCTOBER 28, 2019

If you want to engage with people online to talk about your company, your products, and the state of your industry, it makes more impact to back your words up with a credible personal brand. Study What Successful Influencers Do. Building relationships with influencers can open up advantageous opportunities for collaboration.

B2B 69

B2B Brands Tips Notification 69

Convince & Convert

AUGUST 27, 2015

While I could make an argument for every company needing to see information in realtime, there are plenty of use cases where a daily update would work just fine. Find and Engage Influencers. Being a regular reader of the Convince & Convert blog, you already know that not all influencers are created equal.

Vimeo 60

Vimeo Influencer Smart Phone Instant Messaging 60

Webbiquity SMM

NOVEMBER 23, 2010

Early in my career I worked for a company that produced digital prepress equipment for printing companies, and we had a huge poster in the office that read: “Freedom of the press belongs to those who own one.&#. Social media is a meritocracy (mostly). Blowhards (usually) tend to get called out and ignored.

Social Media 192

Social Media Committee Press Release Posterous 192

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Sprout Social

DECEMBER 5, 2022

But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. Social media is an always-on focus group. In 2022, 98% of consumers said they planned to make at least one purchase through social shopping or influencer commerce. A full FAQ is linked for you below.

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Proactive Report

DECEMBER 2, 2009

It’s changed the source of influence. You can do online focus groups. Communispace is one way to build an online community for focus groups. How does listening help a company? Now that the customer has a voice and a publishing platform customer service issues become PR issues. Improve customer service.

Focus Group 49

Focus Group Survey Influencer Issues 49

Convince & Convert

APRIL 7, 2015

Jay’s key message is that by providing help and value to customers (for free), companies will be able to cut through the incredible amount of content clutter that exists online and be top of mind when those customers are ready to buy a product or solution. Facilitate focus groups or interviews with employees. Here’s how.

How To 60

How To Yammer Metrics Statistics 60

Webbiquity SMM

JUNE 20, 2011

But in general, measuring the ROI of social media with any precision is problematic because social media far more often influences a sale than leads directly to one. And 93% of business buyers believe all companies should have a social media presence. Maybe or maybe not, the social media ROI debate continues.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Convince & Convert

DECEMBER 7, 2023

You can’t exclude them because they’re getting more purchasing power and influence over brands. Exposure to Global Influences : Younger audiences have exposure to global cultures, stories, and voices from an early age. If your brand champions diversity, it gets a positive impact, further influencing collective perception.

Campaign 135

Campaign Marketing Authentication Loyalty 135

Kikolani

JANUARY 26, 2010

Measuring Social Media Influence. The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment. Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs.

ROI 114

ROI SEO Social Media Tips 114

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. surveys, focus groups, test marketing) often spend millions to locate their target markets. What are your goals?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Writtent Blog

JULY 17, 2013

In fact, a recent eMarketer study cited targeting content as a top priority for 47% of savvy companies. This should capture the type of person with an incredible need for your product and a love for your company; who will remain a loyal client for years, and tell all of their friends about how remarkable you are. Priorities.

Sample 99

Sample Samples Research Company 99

Pam Moore

JULY 11, 2018

Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. Our agency, Marketing Nutz can help you build, launch and optimize an influencer marketing program that will help you achieve your goals. Know where and how you are positioned in the market.

Apple 139

Apple Brands Tips Consultant 139

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. But not likely the first order of business. Share This.

Communities 117

Communities Groups Groups Social Media 117

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Hootsuite

APRIL 7, 2021

Investors say it’s worth a lot of money: the company has around a dozen employees and is valued at 1 billion USD. The app will prompt you to follow people: people from your contacts list, influencers, thought leaders, and other users who care about the same things you do. Pro: The influencers are in the room.

Influencer 143

Influencer Privacy Template Templates 143

ProBlogger

NOVEMBER 24, 2011

In fact, former Facebook president Sean Parker says influencers are already moving from FB to Twitter and Google+. That makes it great for company meetings, conference calls, mastermind groups, ad hoc brainstorm sessions, or just simply hanging out. People like to state that number and then say “Facebook isn’t going anywhere.”

Products 52

Products Google Groups Groups 52

Convince & Convert

MAY 18, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay : I mean it’s a focus group of one at that point, is it not? You can be the other petulant 16 year old.

Yahoo 115

Yahoo Yammer Social Media Software 115

Ignite Social Media

DECEMBER 12, 2017

Because of this, our two companies, Ignite Social Media and Carusele , partnered together to host a webinar covering various ways that marketers can create meaningful social media content on their own. We’ll start with Carusele’s specialty service -influencers. Then you’ve stumbled across the right blog post.

Social Media 239

Social Media Content UGC Influencer 239

Sprout Social

MARCH 15, 2022

Brand reputation management is the process of monitoring and influencing the public perception of your brand. In the past, smaller companies didn’t usually have to concern themselves with creating a comprehensive brand reputation management strategy. Social media is the world’s largest focus group. Listening data.

Reputation 120

Reputation Brands How To Review 120

Sprout Social

JULY 6, 2023

These include conversations relevant to your company, competitors and industry at large, and often hold the answers to questions the C-suite asks (example: how are people talking about our brand online?). Track conversations around your brand Social is like a 24/7 focus group. How does analyzing social media data work?

Data 131

Data Social Media Metrics Analytics 131

Sprout Social

JUNE 12, 2023

Use surveys, interviews and focus groups to collect feedback. Here are the key elements to add for each customer experience journey map you create: Journey Stage: Break down the customer’s interaction with your company into distinct stages like awareness, consideration, purchase, use and loyalty. So, listen actively.

Strategy 131

Strategy How To Metrics Loyalty 131

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Ask your customers directly.

Social Media 148

Social Media Strategy Consultant B2B 148

Sprout Social

AUGUST 21, 2023

Gain valuable insights You know what’s better than surveys and focus groups? For large companies spread across various regions, this unified view is a huge plus. Manage Google reviews like a pro Whether you like it or not, reviews influence your customers. Raw, unfiltered feedback from existing customers — AKA reviews.

Review 83

Review Google Brands Sentiment 83