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SXSW 2011: Strong on Networking; Less on Content

Dave Fleet

Decide on the topics you want to learn more about (for me: location-based marketing, influencer identification and marketing in streams – three key trends this year) and focus on them, both in the sessions and outside. No breakout companies this year. Tips: Don’t just hang out with people you already know.

Content 323
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This Week in Social Media – 8/14/2013

Social Media Marketing

And if you’re on Flipboard, you can get these links by subscribing to the This Week in Social Media Magazine , which is now available on the Web. With its latest change in policy around links in press releases , Google is influencing public relations. The positive psychology around a like has been found to influence one''s peer set.

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This Week in Social Media – 6/19/2013

Social Media Marketing

And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. The lesson: if you represent a company, the content you create - even if ranting about another business - reflects on your company. Bookmarks/Read-Watch-Listen Later Advocates and influencers - these are the same, right?

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This Week in Social Media – 6/12/2013

Social Media Marketing

And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. If you''ve ever gotten pushback from an executive who thinks social media eats into productivity, perhaps you should help them understand what smokers are costing their company, in productivity, downtime and healthcare costs.

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The New Dilemma: Social Media Exposes Us to Too Much, Too Often

Techipedia: Tamar Weinberg

This change in content consumption and the viral features introduced by many web companies has now created an overabundance of information which in many cases is no better than spam. Some companies have come to understand that everyone has their own personal Internet and need a range of highly personalized content linked to their interests.

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Choose Your Own Adventure With Content Marketing

Convince & Convert

Scott spent six years at Ford as a strategic advisor on crisis communications, influencer relations, digital customer service, innovative product launches, and more. You don’t have to do it on a scale of some huge company.” ” —@scottmonty. “I think that’s the magic of a good job of curation. Ford Social.

Content 60
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3 Simple Tactics for Using Twitter as a Traction Channel

Convince & Convert

Thinking your company needs a larger Twitter following? In fact, they almost certainly aren’t thinking about you at all, and they might not even know who you (or your company) are. But getting the attention of a potential user, customer, or influencer, could actually be as simple as following them. Yeah, I said it. Follow them!

Twitter 60