Waxing UnLyrical

MAY 2, 2013

Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Image: esocialmediashop via Flickr, CC 2.0. Customer Care Team. Guest post by Sean McGinnis. Let’s dig right in.

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Adwords SEO Compete Analytics 278

Waxing UnLyrical

APRIL 26, 2012

Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective. This is also a good time though for said teams to re-evaluate their adoption of new networks into their overall strategy.

Social Networking 222

Social Networking Flickr Influencer Retail 222

Adam Cohen

AUGUST 30, 2011

I am taking on a role where there is already an established and very talented local team in Boston, and where I will be focused on building our reach, creating and expanding client relationships and broadening our offerings of world-class social media services. Love that dirty water… photo credit: deniscollette via flickr Tweet.

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Flickr Class Travel Collaboration 255

Waxing UnLyrical

AUGUST 22, 2012

Clearly, the experiment of Facebook as a publicly traded company isn’t going well, though I think it is still too early to be called a failure. How ironic, then, that I believe taking the company private again will benefit it in the long term. I don’t think the company itself is going anywhere. That’s the key.

Privacy 198

Privacy Facebook Apple Yahoo 198

Adam Cohen

JANUARY 13, 2015

We’ve passed the point where social media is a revolution, and chances are most companies have some sort of social effort underway. Maybe I’m just stating the obvious, and maybe companies have already started efforts to figure this out. photo credit: Evan via flickr. Are you seeing the same thing?

Data 100

Data Flickr Statistics Survey 100

Adam Cohen

JANUARY 13, 2015

We’ve passed the point where social media is a revolution, and chances are most companies have some sort of social effort underway. Maybe I’m just stating the obvious, and maybe companies have already started efforts to figure this out. photo credit: Evan via flickr. Are you seeing the same thing?

Data 100

Data Flickr Statistics Survey 100

Waxing UnLyrical

JUNE 27, 2012

And speaking of buying cars, Nissan Motor Company came up with a social media campaign to engage younger Indian drivers for the launch of its “Micra.” And that’s when its Communication team thought that it needed to do something different to engage young Indians to buy their first car. What made it different?

Social Media 227

Social Media Campaign Flickr Buy 227

Waxing UnLyrical

FEBRUARY 15, 2012

Among other things, we’ll (yes, I’ll be there too, since I’m a HAPPO Champion) be discussing: What is the hardest thing about being the newest employee in your company/department? What steps can you take to “help out” the new guy/gal on the team? Image: davemelbourne via Flickr, CC 2.0.

Tips 229

Tips Hashtag Flickr Twitter 229

Webbiquity SMM

OCTOBER 23, 2019

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. Image credit: C_osett on Flickr. How to extract a list of companies/websites using this software. What if you’re not a SaaS company? Sponsored post. How to get the list uploaded to LinkedIn.

Software 107

Software LinkedIn Content management systems How To 107

Waxing UnLyrical

MARCH 28, 2013

After nine years of conducting this global research it has become a powerful tool and a way to define how companies can best address workplace and career issues. Image: Farfahinne via Flickr, CC 2.0 . During my trip to Brazil, I constantly met women – at Accenture and at other companies – who were confident, driven, and successful.

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Research Flickr Issues Meeting 205

Waxing UnLyrical

AUGUST 16, 2012

The contest is based on a Final Four-style bracketed arrangement, pitting teams against one another in qualifying prelims and high seed vs. low seed match-ups. Each bracket consists of 64 teams in the original categories, but on a national rather than local level. Both of these companies performed with honor in the competition.

Journal 175

Journal Compete Team Klout 175

Justin Levy

JULY 23, 2010

When I was at my old company I had a large outsourced team based in the Philippines. Backupify can secure your data from a variety of services including: Flickr, Twitter, Delicious, Zoho, Google Apps/Docs, WordPress, Basecamp, Gmail, Facebook, Google Calendar, and many more.

Products 232

Products Yammer Tools SocialCast 232

Mindjumpers

JUNE 24, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 4 Tips To Start a Blog Big Mashable Social Media Meetup in Antwerp » Everything You Need To Know About Social Media Posted by Anne Herngaard Jun 24th, 2010 Tweet We have stumbled across this useful resource made by the Candadian marketing company Eloqua.

Social Media 234

Social Media Wikipedia Microblogging Delicious 234

Waxing UnLyrical

JANUARY 24, 2013

Image: The IBM Curiosity Shop via Flickr, CC 2.0. Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. It is surely becoming part of your daily PR research function. Attribute/drive creative social PR campaigns.

Data 230

Data Sysomos Sentiment Analytics 230

Waxing UnLyrical

MARCH 22, 2013

Just as I enjoyed Dan Cohen (part of the WUL team) sharing his experiences thus far, because there’s so much we can learn from each other. A company branded address seems more professional. shonali I do, however one CEO said I wasn’t a “real company” b/c of it. Image: cascade hiker via Flickr, CC 2.0.

Brands 273

Brands Consultant LinkedIn Yahoo 273

Adam Cohen

JUNE 11, 2010

Over the course of the last week, while working on social media initiatives for several clients, the following questions or situations came up: A client missing an opportunity to engage in a conversation (coupled with desire of agency team members to respond). Photo credit: swiv via flickr. What types of issues are your seeing?

Questions 225

Questions Social Media Privacy Posterous 225

Adam Cohen

SEPTEMBER 2, 2010

As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player &# in the digital space. Photo credit: StarrGazr via Flickr. Related Posts. On Beyond Snake Oil (1).

Tools 247

Tools Posterous SEO StumbleUpon 247

Bill Hartzer

JANUARY 15, 2013

– Communicate the client’s goals and represent the client’s interests to the rest of the company. – Conduct market research to assist team in determining the best opportunities for client’s marketing initiatives, as well as developing comprehensive competitive analysis. Company Description.

Social Media Management 129

Social Media Management Social Media Real Estate Tweetdeck 129

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

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Research Social Media Marketing Retail 265

Waxing UnLyrical

FEBRUARY 20, 2013

.” I had no idea such a thing existed, but here is how Charlie Custer , who summarized it for Tech in Asia , explains it: “Black PR firms provide client companies with both post deletion services to help them escape negative news stories, and some also provide placement for soft ads and hit pieces attacking competitors.

Reputation 273

Reputation Consultant News Flickr 273

Social Media Marketing

JULY 13, 2011

These techniques were used to secure and maintain the top positions on the search engines, and to ensure that only content a company wanted to remain visible regarding its product, services, or mission did so. A company can no longer rely only on SEO to provide proper online brand management if they wish to survive in the online world.

Brands 166

Brands SEO Social Networking Flickr 166

Webbiquity SMM

OCTOBER 13, 2015

Brands know they can’t ignore these platforms (which is why 95% of B2B marketers have created corporate social media accounts) and the successful companies have figured out a way to effectively engage and build strong relationships with their customers. Image credit: Flickr.

B2B 100

B2B Marketing Exercises How To 100

Waxing UnLyrical

JUNE 12, 2013

Image: Roland Tanglao via Flickr, CC 2.0. In the piece, we discussed some of the influences on customer expectations: “Just as often though, the first experience a potential customer has with your company is through exposure to your marketing. Where do customer expectations come from? And that step is within your control.

Film 258

Film Metrics Flickr Loyalty 258

Waxing UnLyrical

FEBRUARY 1, 2013

Image: janetmck via Flickr, C C 2.0. Here are a couple of excerpts: First, what can a company thinking of hiring an agency, expect in terms of service that they have been missing by running PR in-house? So ask questions like: how did you help other companies achieve their stated business objectives? Who will my team consist of?

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Tips Consultant Proposal Flickr 204

Waxing UnLyrical

MAY 13, 2011

It was a Saturday morning and your Grinnell Tigers 8 th Grade Boys “B&# team was playing its hated rival, the South Tama Trojans. Though I’m not sure those are even legal to give in 8 th Grade boys’ “B&# team basketball. Image: Jimee, Jackie, Tom & Asha via Flickr, CC 2.0.

Privacy 237

Privacy Flickr Policies Google 237

Talkwalker SM

JANUARY 27, 2016

For companies of all sizes, sharing knowledge between departments is a challenge. Here are a few key points from the report: Social Data Isn’t Just for Social Media Teams. There is a tendency for many companies to believe that social data is only useful for marketing and even just social media teams.

Data 64

Data Collaboration Sentiment Team 64

Social Media Marketing

JULY 18, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Social Media 167

Social Media Flipboard Hashtag Metrics 167

Waxing UnLyrical

JULY 6, 2011

that only makes sense to those who are used to the internal shorthand of the team. I believe we take for granted that outside audiences will “get it&# when they read our materials – be they website, company fact sheet, bio, whatever. Image: gomattolson via Flickr, CC 2.0. Remember this? Just a lot of gibberish.

Journal 172

Journal Flickr Consultant Industry 172

SocMed Sean

NOVEMBER 7, 2011

Photo by Andres Rueda on Flickr, licensed under Creative Commons For those of you who don’t know what CRM stands for, it’s Customer Relationship Management and it’s a term often used by software vendors like SalesForce.com to describe their products. Social CRM. Does adding Twitter to your CRM process make it more social?

Social CRM 275

Social CRM Radian6 Software Creative Commons 275

Waxing UnLyrical

DECEMBER 5, 2011

For example, bloggers that your company works with consistently over several campaigns. But you get my point – Zack and team had a loyalty for each other on the show that wasn’t for an episode here or there, but for the entire run of the series. Image: Sam Howzit via Flickr, C C 2.0. Think raving fans.

Influencer 215

Influencer Reputation Flickr Loyalty 215

Social Media Marketing

JUNE 19, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Are you ready?

Social Media 137

Social Media Yahoo Flipboard Flickr 137

Waxing UnLyrical

OCTOBER 17, 2012

Enlist team members to dig through archives or reach out to stakeholders who may be able to lend good imagery to the cause. At this point, further brainstorming with your internal team or even bringing in a video production company or a producer to help you evaluate your options might be time well spent.

Video 222

Video Public Domain Project Cost 222

Firebelly

OCTOBER 23, 2012

Now, things are going wrong, they overkicked the ball, it bounced off their foot, or they took their eyes off the ultimate goal, and the other team has the taken the ball away. For those industries, the first company to start doing social media marketing is going to be the company who dominates that industry online. Orange cone.

Content 182

Content Marketing Creative Commons Industry 182

Waxing UnLyrical

APRIL 12, 2012

One of the primary aims of my position is to increase the company’s brand recognition and presence. One of the ways I’m doing that is through press releases about new products, changes to existing products, or developments at the company itself. Image: planeta via Flickr, CC 2.0. Finally, I added my personal touch.

List 163

List Press Release Flickr Project 163

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. So goes the old adage.

Social Media 160

Social Media Automotive Klout Flipboard 160

Waxing UnLyrical

MARCH 15, 2011

Image: Leo Reynolds via Flickr, CC 2.0. We had our team research key influencers in the media and in the DC community, and conducted outreach directly through our channel. Our team already had great relationships, and we started to leverage them. Have contacts at large companies? Somewhere between 50 and 80 percent.

Social Media 195

Social Media Project Flickr Eventful 195

The Realtime Report

AUGUST 29, 2012

” Fans also post their own photos to the website, with a Fan Foto of the week honored on Facebook with comments from the Ben & Jerry’s team such as this one: “ Now how many of you just licked your screen ?” The @BenJerrysTruck tweets often link to Flickr galleries showing the action. ” The result?

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Sample Samples Case Study Hotels 180