Can Publicly-Traded Social Media Companies Survive?

SocMed Sean

During my career , I have worked for a couple of big Fortune 500 telecom companies and the challenge was always working to balance the wants and needs of the customer with the wants and needs of the shareholders. Working for any publicly-traded is a unique experience.

themarketingblog@wordpress on Mobile

The Marketing Blog

16 am themarketingblog@wordpress on Mobile Jump to Comments There was a time when mobile version of a website used to be a rarity. The trend appears to have changed now and today’s development-teams have to consider the compatibility of their website/blog with mobile phones. The process of creating a mobile version of your site/blog is pretty easy and takes less than 2 minutes – thanks to a company called MoFuse.

Mobile 100

Your Media Is Controlled By A Handful Of Companies (Yes, Even The Internet)

Twist Image

Digital Marketing professional and venture capitalist, Darren Herman , ran some quick numbers and here's what he uncovered: " the digital media ad spend (search, display, mobile, etc) is controlled by Google , Yahoo , AOL , Facebook , and Microsoft. " You can read his full Blog post here: 64% of Digital Ad Spend Controlled by 5 Companies. flickr. What happened to The Long Tail ? What happens in a world after Here Comes Everybody ? Apparently, not much.

Protecting Children from Social Media

Direct Marketing Observations

Share images on Flickr. They can use a mobile device. Understanding social media, becoming educated about it and learning how to use it and monitor it are things that companies of all sizes are currently wrestling with. How can you protect your children from social media?

Instagram Does the Two Step - And Steps In It

Social Media Marketing

It's not too long ago (okay, in social media terms, it was eons ago) that Flickr was one of the major social networks. A Timeline of Events With Marissa Mayer at the helm, it was clear that she was making Flickr a strategic priority (along with mobile and a a renewed focus on products).

10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

Rapidly growing companies? The least popular major networks are Flickr, Tumblr and StumbleUpon. ( Furthermore–75% of social media users “object to major companies and platforms using their personal information for commercial purposes.” Facebook = mobile.

Google Buzz- Is there a hidden agenda?

Atom Thought

What happens if Yahoo also launches a social platform around it’s email service integrated with flickr? Which also opens another topic of discussion- Mobile Strategy for Buzz will define the way forward!). If you noticed, Google Buzz has already opened itself up by integrating Flickr, Picassa and twitter among other apps.So, the game has just begun, and may take a very different turn in future. Google’s mobile strategy is already giving jitters to iphone.

Google 138

How could your organization use Instagram?


It’s only been in existence 8 months – by comparison, Flickr took 2 years to hit that number of photos. Even more of interest to me, General Electric (who is turning into an awesome company to watch ) has been pushing their Instagram pictures to a Tumblr blog.

4 Ways To Tap Into Local Markets

Harp Interactive

Whether you are a business with brick and mortar stores or a company without borders, you should be tapping into the growing number of local audiences seeking products and services in their own locality. Flickr and Panoramio geotag and display these images in a mapping context.

Shanan & Kate’s Excellent QR Code Adventure

Waxing UnLyrical

Image: Optiscanapp via Flickr, CC 2.0. Many of the groups were providing QR codes with links to non-mobile sites. There are a lot of pretty booths out there that tell you absolutely nothing about what their company does.

Flickr 178

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page.

URL 285

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

As mobile browsers become more powerful, Google and its partners decided to do things their own way. I believe the mobile Web will eventually win, and that apps are here as a transitionary measure until we can sort out browsers that are good enough to emulate the Web experience on mobile.” This mobile version of Firefox is supposed to provide the fastest JavaScript experience for smartphones, also removing the barrier of coding for the various mobile platforms.

Apple 71

Social Media & The Super Bowl


Digitalia | Indianapolis Social Media Marketing « 5 Social Marketing Stories You Need To Read | Main | Teens & Young Adults Prefer Facebook Over Blogs » February 02, 2010 Social Media & The Super Bowl Companies love to entertain us with their 30 second spots during the Super Bowl.

Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle


URL 132

REVAi: Old Story in A New Bottle?

The Marketing Blog

I am basically talking about the launch of new REVAi from the electric car company REVA. To its credit REVA is the first company in India to come up with this unique innovative concept of electric cars. It can be charged just like a mobile charger. I would rather wait for a good car company to come out with an alternate fuel vehicle. Home About In the Media Linkedin v/s Facebook – Professional up Against Social CNG Auto-Rickshaw November 6, 2007.3:37

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Local/Mobile Search. How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy.

This Week in Social Media

Social Media Marketing

The new layout will have a universal design, regardless of device - mobile, tablet or laptop - and was described by Mark Zuckerberg as "a personalized newspaper." Fast Company has a look at the redesigned News Feed, what they're calling " an algorithm's band-aid."

This Just In

Social Media Marketing

Companies that begin to adopt this thinking understand how different marketing practices can leverage each other and that this is how life works - it's not about how we interact with the world around us, not how we simply focus on a single channel. Image credit: SarahDeer (Flickr).

SMS 138

What really ended EMAP’s golden days?

The Way of the Web

There’s an interesting article on the Huffington Post UK site by former EMAP Director Colin Morrison, in which he asks Who Killed Britain’s Best Media Company , and goes on to discuss the inner workings of the leadership of the company at the time, before it was split into a consumer business which was sold to Bauer, and a B2B business which continues the EMAP brand joint-owned by Apax and Guardian Media Group.

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

via Flickr, CC 2.0. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Retail companies the world over are taking to holistic commerce and everything it brings to the table.

7 steps to shutting down a social media site

Laurel Papworth

Nearly five years ago–back when Flickr was still in its infancy, and Facebook was on just a few college campuses–we founded Tiny Pictures with a view to helping people share experiences as they happen. White Paper: Social Networking Primed To Go Mobile (0).

Sites 86

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings.

Tools 204

Engaging the Right Audience on LinkedIn

Adam Cohen

Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs. This week LinkedIn launched two new products that allow companies to more effectively engage the followers they have.

Communicators Must Lead

Waxing UnLyrical

Leaders have always had to be great prognosticators to be effective, so that they could help their companies strategically plan for a future that wasn’t yet clear. Image: chrisperriman via Flickr, CC 2.0. Guest Post by Ken Jacobs.

CPC 281

How to Grow Your B2B Facebook Community

Waxing UnLyrical

Image: goiabarea via Flickr, CC 2.0. As a B2B company, your customers know the angles, and they know the game. These should be “thought leaders” or other people with large Facebook communities that appeal to your company personality and image.

B2B 252

8 Free Smartphone Apps that Earn You Money

Waxing UnLyrical

Image: Jewels Globe URL via Flickr, CC 2.0. But the following apps are real, legitimate ways to make some extra money right from your mobile phone. This is a great way for companies to find re-sellers that are putting out the wrong prices.

5 Apps To Enhance Your Brand


With the growth of smartphones, companies are focusing to increase their brand visibility and sales through smartphone apps. Here are some innovative apps that can legitimately increase a company’s brand presence as well as sales.

Content Marketing Is More Than Just Writing


People share photos on Instagram, Pinterest, Gentlemint, and even Flickr and Picasa. They can take them on their mobile phones and share them with friends, which also makes them a valuable tool for content marketing and Internet marketing campaigns.

Brand Haiku: Ford

Social Media Marketing

As someone who works for a large company, I'm accustomed to seeing tweets, blog posts, videos, photos and even entire sites built to convey a strong reaction. A great mobile app. Image credit: funkandjazz (Flickr).

Brands 157

Why The Term “Social CRM” Is Just STUPID!

SocMed Sean

Photo by Andres Rueda on Flickr, licensed under Creative Commons For those of you who don’t know what CRM stands for, it’s Customer Relationship Management and it’s a term often used by software vendors like to describe their products.

The 21 Best Content Curation Tools

Webbiquity SMM

Discover, review and curate content from blogs, news sites, Google Plus, Facebook, Amazon, Ebay, YouTube, Twitter, Flickr, Instagram, Wikipedia, or any RSS feed. Access your account anytime and share anything from your computer, mobile and tablet.

On Facebook and the Death of Etiquette

Adam Cohen

Email etiquette arguably doesn’t exist – in a business context, companies have a culture around when people turn to email and when they don’t. Photo credit: fdmount via flickr. Let’s face it. Etiquette is a lost art.

5 Helpful Social Search Articles


It comes down to fundamentals and I suppose the following Four pieces of the Social Search Engine Optimization puzzle can help companies of any size get started in a more meaningful way on their journey towards becoming productive on the social web.

Sites 203

This Week in Social Media – 5/29/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

This Week in Social Media – 5/1/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

4 Tools to Streamline Your Social Media Outreach


Many companies, especially small businesses, might rely on Facebook while letting other social media outlets slide. In the time that it would take you to post exciting news about your company to Facebook, it’s now possible to spread it to Twitter and Google+ as well.

Tools 186

Content Creation? Curation? Focus on Publishing Instead


The B2C marketer will take advantage of mobile video consumption among Gen Y while still reaching out on laptop and desktop users who want to read text. So they lose out on all the search traffic to the companies that keep up with what the audience talks about.

Firebelly at Brainstorming & Social Media Optimization Summits


In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success.

This Week in Social Media – 7/24/2013

Social Media Marketing

Facebook’s Q2 earnings show mobile growth, U.S. Most companies focus on customer acquisition and not conversion or retention. Few companies are strategic about content planning and development. Image credit: drew domkus (Flickr).