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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). Facebook / LinkedIn / Google Plus metrics (i.e.

Vocus 184
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How to Integrate Social Media into Your Website with a Homeland Embassy Strategy

Convince & Convert

It’s an idea shared first by Steve Rubel , though I’m not sure he meant to take it as far and as literal as I’m going to here, but the basic gist is that your website is your homeland and your social networking accounts are your embassies. Or do they need to socialize their homeland as well? The same is true of social networks.

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Book Review: Social Media Marketing

Webbiquity SMM

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Review 152
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Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

They harnessed blogs and message boards – “be very careful if you are trying to sell them – must be a very genuine conversation” Went to breast cancer blog sites – tried to give relevant information and how they can join in National Breast Cancer Awareness day.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133
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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

The team has a lot of photographs on Facebook (and also some on Flickr). However, the photos in each location appear to be different, and the file names on Flickr are straight from the camera (tough to rank in search engines when your photo is named “CIMG1537″). If you have a photo gallery, it should be everywhere.

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Ethics in Social Media: A Glossary | Bare Feet Blog

Bare Feet Studios

When you are conversing on social networks, how, what, and when do you disclose your business relationship? This can apply to Twitter and accounts on other social networks as well as on blogs.) Sock Puppets are the paid marketers who pose as community members to create content on behalf of a client or their own company.