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Why The Term “Social CRM” Is Just STUPID!

SocMed Sean

Photo by Andres Rueda on Flickr, licensed under Creative Commons For those of you who don’t know what CRM stands for, it’s Customer Relationship Management and it’s a term often used by software vendors like SalesForce.com to describe their products. Meet with them face-to-face. Meet some of their employees.

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Shedding Light on Black PR

Waxing UnLyrical

.” I had no idea such a thing existed, but here is how Charlie Custer , who summarized it for Tech in Asia , explains it: “Black PR firms provide client companies with both post deletion services to help them escape negative news stories, and some also provide placement for soft ads and hit pieces attacking competitors.

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The Benefits of Offline Marketing

Kikolani

Photo Credit: Chris Heller on Flickr. Print advertising is a common way to reach people through newspapers and magazines. These may be potential partners, customers, or even future employees of your company. Despite the growth of the Internet, it is important to realize that only 78.1% of users whom you cannot reach online.

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Social Media Super Bowl: Which Team Has More Reach?

Adam Sherk

by Adam Sherk on January 26, 2010 So the Indianapolis Colts and New Orleans Saints will meet in Miami for Super Bowl XLIV. Photo credit: Steven Snodgrass (it’s a Creative Commons photo on Flickr, but I couldn’t get WordPress to link to it directly above). What Horrible Things Did Time Magazine Do in 1964? You had it.

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Monetization: Social Network Advertising

Laurel Papworth

Probably because companies are getting past the “why should we care?&# If you wanted to advertise a new baby pram, you wouldn’t necessarily choose a TV show about cars or a magazine about trucks to do it, would you? At least with TV and magazines you know that at least nominally, they are there with some focus.

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How To Get Your Blog Project Approved

Waxing UnLyrical

Image: Heather Phillips via Flickr, CC 2.0 Meets the organization’s goals Your project needs to fall in line with your organization’s goals. Measurement If you aren’t measuring your progress, how do you know if you are successfully meeting your goals? Image: Mike Licht, NotionsCapital.com via Flickr, CC 2.0 Good for you!

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Diva Marketing Talks About NonProfits and Social Media Marketing With Beth Kantor and Alex Brown

Diva Marketing Blog

A frequent contributor to many nonprofit technology web sites and magazines, Beth has authored chapters in several books, including "Psychology of Facebook Applications," edited by BJ Fogg, Stanford University and "Managing Technology to Meet Your Mission: A Strategic Guide for Nonprofit Leaders," edited by NTEN both to be published in 2009.