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Shedding Light on Black PR

Waxing UnLyrical

.” I had no idea such a thing existed, but here is how Charlie Custer , who summarized it for Tech in Asia , explains it: “Black PR firms provide client companies with both post deletion services to help them escape negative news stories, and some also provide placement for soft ads and hit pieces attacking competitors.

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This Week in Social Media – 7/24/2013

Social Media Marketing

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. Facebook’s Q2 earnings show mobile growth, U.S.

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Why The Term “Social CRM” Is Just STUPID!

SocMed Sean

Photo by Andres Rueda on Flickr, licensed under Creative Commons For those of you who don’t know what CRM stands for, it’s Customer Relationship Management and it’s a term often used by software vendors like SalesForce.com to describe their products. Social CRM. Does adding Twitter to your CRM process make it more social?

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This Week in Social Media – 5/15/2013

Social Media Marketing

And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. Legal/Regulatory Facebook''s general counsel Ted Ullyot is leaving the company. Twitter has acquired big data company Lucky Sort , a visualization and navigation service that allows users to look at trending news topics in a visual layout.

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Give Your Content Marketing a Human Face

Waxing UnLyrical

Yes, effective content marketing will aid your company in search engine optimization, support inbound marketing, and generate more sales leads, but marketing support is just the tip of the iceberg. Image: Doug Hay via Flickr, CC 2.0. Sure we go to lots of big box stores, and buy from faceless companies every day.

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The Benefits of Offline Marketing

Kikolani

Photo Credit: Chris Heller on Flickr. Print advertising is a common way to reach people through newspapers and magazines. These may be potential partners, customers, or even future employees of your company. Despite the growth of the Internet, it is important to realize that only 78.1% of users whom you cannot reach online.

Marketing 154
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Blogging Upstream

Waxing UnLyrical

Image: Bruce Guenter via Flickr, CC 2.0. Her career began in magazines before she co-founded MTV Online in 1994. Zellers led numerous high-profile digital initiatives, and as head of the AFI Digital Content Lab in the 2000s worked with most major entertainment companies and related tech startups.

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