Flash Mobs Go Social in India

Waxing UnLyrical

What the iPhone is to smart phones, flash mobs are to marketing. While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. Flash mobs have a way of engaging the audience.

Yelp is Broken and Social Flashmobs Apparently Rule

Direct Marketing Observations

I was just reading about the social media meltdown of Amy’s Baking Company in Scottsdale, if you’re not familiar with it, the restaurant was featured on Chef Gordon Ramsay’s Kitchen Nightmares production that airs on the FOX Network.

How a Video Breathed Life into a Michigan City

Ari Herzog

The beauty of flash mobs is when people come together in public places to entertain others. It’s usually the creative juices of theater company and dance studio executives to galvanize their troops and put on a 5-minute show set to music.

The Beast About Strike

Twist Image

It's a great team, and everyone who works in a company knows that you're only as strong as the team that you surround yourself with. The Twist Image team spent over six weeks in training for a very special Flash Mob that took place on Halloween in Montreal. flash mob.

What drives participation in a social network?

Direct Marketing Observations

Social Media flash mobs go nuts over corporate missteps-they validate each other in unison and then are further validated by Twitter, blogs and reaction from the company itself.

Why Conservative Doesn’t Mean Boring in Financial Content Marketing

Convince & Convert

Wells Fargo – Wells Fargo organized a flash mob in Times Square that became great video/social media content. T Rowe Price – This company created a microsite with an illustrated video-storybook to help people set up college funds for their kids.

Occupy Wall Street – The Revolution is Twittervised

Laurel Papworth

Mr Cameron said talks were to be held with companies such as Twitter, BlackBerry and Facebook, as well as the intelligence services, to discuss actions that could limit their reach, to help prevent further disorder.

7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

It’s why T-Mobile succeeded with a flash mob. To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion.

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