Content Pays

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From music and the torrents to pay walls at newspapers and magazines. Those were followed by mobile apps (21%), digital games (19%), newspapers, magazines or articles (18%), videos, movies, or TV shows (16%) and ringtones (15%). While this was the first time that Pew surveyed people about paying for online media, this particular finding "roughly matches the proportion that pay for tangible goods online like books, CDs or clothing," says the research company.

Sharing Is Caring (And Selling)

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At its core, what actually makes any piece of content (whether it's generated from an individual or a company) have any semblance of social-ness to it, is the ability for it to be as shareable and as findable as possible (if you do that and people like it, they will naturally talk about it). magazine. What makes media a social media? There's a long-standing answer to this question. For some, it seems both obvious and clear as day.

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Slimy Sales And Marketing Tactics

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Recently, a major media company reached out to me to discuss what they called, "a new business opportunity," for Twist Image. The body text of the email went on to describe to the Vice-President of the company (I was dealing with a person at the management level) that our call was scheduled for them to present their credentials to us. Now, not only will we never work with this company, but their image is tarnished forever. I don't want to cold call companies.

6 Reasons to Make Your Big Idea Small

Convince & Convert

Brad is a gifted travel writer in the mold of Tim Cahill (my second favorite travel author, and founder of Outside Magazine). Atomized Content is More Findable. What will get more exposure for your company, a blog post or a blog post + a podcast?

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). Companies Struggle To Manage Social Media by MediaPost.

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Content Is Everywhere - The Changing Tide Of The Internet

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Here's what Arianna Huffington had to say about the acquisition of her company to AOL: "AOL's Patch.com covers 800 towns across America, providing an incredible infrastructure for citizen journalism in time for the 2012 election, and a focus on community and local solutions that have been an integral part of HuffPost's DNA. You can see by AOL's performance and some of the media punditry that this is a company in transition. It's no longer about sending people to your website.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy. All companies do.