Diva Marketing Talks Boomers Step Into Social Media With Des Walsh, Barbara Rozgonyi & Carlos Hernandez
Diva Marketing Blog
APRIL 9, 2009
The Boomer Generation may be late to this party but will the shear numbers of the demographic influence SM? He draws on that experience to help companies handle the cultural challenge in changing from a traditional command and control approach to marketing and communications, to the more open, transparent world of social media.
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