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How B2B Video Strategies are Evolving

Oktopost

With the rise of social media and the need for quick video content, B2B companies are now more likely to use video as part of their strategy, thanks to the proven effectiveness of video in engaging and converting leads. David also produced a multi-million-dollar docuseries that sold to Complex Networks.

B2B 125
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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. One approach is to leverage multiple content formats in your storytelling campaign, like the National Film Board of Canada does in our following example. Image source.

Campaign 304
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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. The classic LEGO bricks we’re all familiar with were invented in 1949.

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Monday Roundup: Breaking the Cycle of Mistakes

Waxing UnLyrical

I don’t know about you, but every year, around this time, I’m always reminded of the classic 1993 Bill Murray film , where Murray’s character is stuck in a time loop, reliving the same day over and over again. . 5 Mistakes Business Owners Make When Building Brand Loyalty. Sunday will be Groundhog Day here in the U.S.

Loyalty 196
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Why Public Relations Should Remember Customer Expectations

Waxing UnLyrical

In the piece, we discussed some of the influences on customer expectations: “Just as often though, the first experience a potential customer has with your company is through exposure to your marketing. Back in October 2012, I wrote a post with a similar theme to this piece entitled Tell Marketing: The Customer Experience Begins With Them.

Film 258
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What is User-Generated Content? And Why is it Important?

Hootsuite

For example, photos of employees packing or making up orders or a video of your team talking about why they love working for your company. Helps establish brand loyalty and grows community. Sharing audience content also works to develop and deepen audience/business relationships, driving more brand loyalty. And with consumers 2.4

UGC 145
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7 Growth Hacking Strategies for 2021

Oktopost

The pandemic has left many companies feeling like they need to make up for lost time this year. More specifically, your company will need to adopt an agile and creative approach to strategic growth, a process commonly known as growth hacking. The caveat is, growth hacking only works if your company is open to experimentation.

Strategy 144