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Influencer Engagement: Finding a Fit

Waxing UnLyrical

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge. Goodwill Approach.

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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

Beauty brand Glossier does this flawlessly by listening to customer feedback, creating products to meet those needs and then posting about it. Format your contest to meet that goal. Did you meet your goal? This works for all companies, not only fashion. View this post on Instagram. Get email addresses? Why/why not?

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10 Graphic Design Trends That Will Be Huge on Instagram in 2020

Later

Think peeling high-street billboards, broken glass, crumpled and folded papers, or the dog-eared corners of a magazine. It’s real-life wear and tear meets digital perfection. Edgier brands like W Magazine are already embracing this grungy new trend, which is great for adding more standout character to everyday Instagram content.

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6 Instagram Contest Ideas For Your Next Giveaway

Keyhole.co

Notice how @kazowoman , a fashion clothing brand (146K+ followers), leverages this tactic. Observe how @eclectically_made , an interior decor magazine (80.6K+ followers), asks its audience to share interior designing ideas. For instance, you can ask questions like – When did we establish the company? The best part?

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5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Just like these companies, you need to think outside the box in order to maximize the efforts of your niche marketing project. And what’s better than new customers?

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9 LinkedIn Users Describe Themselves

Ari Herzog

There is something about human curiosity that leads everyone to ask the same question when meeting someone for the first time: What do you do? Worked with some of the biggest companies in tech and digital, including RIM, Microsoft Canada, IBM, British Telecom and LG Electronics. Featured in Marketing Magazine.

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Day One: Mirum

Twist Image

As someone who has both published magazines and worked as a freelance journalist, there was something (deep inside of me) that wanted to use technology to share both the process of what we were going through as a business and how we - as an agency - felt about technology, brands and building a semblance of community. Content at the core.