Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). If a company wants to really reach at a local level a large “branded&# presence needs to be broken down to local pages or profiles. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.

Social Media 154

Social Media Radian6 Strategy SM2 154

Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

AUGUST 10, 2010

JB : How are companies incorporating influence metrics into their marketing? JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Should companies treat customers differently? TA : Each of our companies is a “smart agent&# in some way.

Social CRM 132

Social CRM Influencer Klout Social Media 132

Webbiquity SMM

JANUARY 3, 2011

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success.

Tips 176

Tips Sysomos SEO WordPress 176

Convince & Convert

MARCH 16, 2010

I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit. Since then,023% of all Tweets include location data, according to Sysomos. Don’t get me wrong. Not an overwhelming participation rate.

Social Media 123

Social Media Strategy Foursquare Social CRM 123

Convince & Convert

JULY 9, 2010

I thought that was great as it was, but what made it better was that both companies made a point of doing something in person for all their chosen influencers (a small tweet up with just the Klout people and then a big Virgin party where we actually got to meet Richard Branson).

Influencer 122

Influencer Ustream Authentication Social CRM 122