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What is Conversational Commerce and Why Does it Matter for Brands?

Hootsuite

Conversational commerce (or social commerce , or conversational marketing) uses conversation to better serve customers. But, only 49% of customers say companies provide good customer service. Chatbots like Heyday can also answer all the FAQs coming in, saving your team valuable time and resources. Source: Heyday.

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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

When I asked him about Instant Messaging, he said he handled it the same way. And the tax partner grabbed me as I passed near his office, whisked me inside, and told me how delighted he was that, after Id mentioned it, hes got his assistant to show him how to use Instant Messaging. "If PKM is not for every organization.

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How to Save the World - PKM An Update

Buzz Marketing for Technology

When I asked him about Instant Messaging, he said he handled it the same way. And the tax partner grabbed me as I passed near his office, whisked me inside, and told me how delighted he was that, after Id mentioned it, hes got his assistant to show him how to use Instant Messaging. "If PKM is not for every organization.

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How to Create Highly Clickable Facebook Messenger Ads (Plus Examples)

Hootsuite

Facebook Messenger ads are advertising options that either start instant-message conversations with individuals, or appear within the Messenger app. Whatever variety of Facebook Messenger ad you choose (and we’ll get to your options in a sec), the goal is to start a one-on-one instant message conversation with a potential customer.

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How to Host a Successful Virtual Event: Tips and Best Practices

Hootsuite

So, is your company ready to get digital? Here’s a rundown of the different kinds of online business events your company can host. For example, some of Hootsuite’s webinars include Best Practices for Using Search and Social Advertising Together and How to Build an Audience Driven Social Marketing Plan. What is a virtual event?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

February 25th, 2010 |Written By: Susan Baier | View Comments Tweet Guest post from Susan Baier, a 20-year marketing strategy veteran with an MBA in Entrepreneurship. Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better.

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PKM and the Organization - Pollard

Buzz Marketing for Technology

Many companies that jumped early onto the KM bandwagon have all but abandoned it, while many organizations that waited are now repeating the mistakes of the pioneers. The quote at right is what one executive told me when I suggested his company make such an investment. Business as usual, largely unaffected by KM.