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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

You might also learn their dislikes, like how poor website experiences ruin their day, or their frustrations around booking hotels and flights. For example, a hotel chain with a slow website might choose to invest in an upgrade this year. Mobile app to monitor on the go. Advanced analytics and insights.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Four high-rise hotels surround Starbucks like castle ramparts, each filled with caffeine-crazed travelers. This is the strategy of creating a Social FAQ.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter? population.

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Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

Arm your manager with a mobile device and an email alert system: For the final question of the #socialmedia chat, we talked about tips for businesses looking to take advantage of Foursquare. If connecting with customers via mobile (Foursquare or otherwise) generates word of mouth that brings customers through the door, businesses will use it.