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Now THIS is How You Do Video Marketing as a Brand

Convince & Convert

most companies completely ignore the power of an inherently useful video, perfectly executed. Recently, global biosciences company Life Technologies (not a business category typically known for its cutting edge YouTube stylings) launched the quintessential useful video that has the best utilization of video annotations I’ve ever seen.

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

Over the last several years we’ve gamified checking in ( Foursquare ), eating and drinking ( Foodspotting ), investing in human beings ( Empire Avenue ), and many other categories. Here are a few ideas and benefits around how the waiting on hold experience could be more fun and rewarding for customers: 1. Rewards for Waiting on Hold.

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

Over the last several years we’ve gamified checking in ( Foursquare ), eating and drinking ( Foodspotting ), investing in human beings ( Empire Avenue ), and many other categories. Here are a few ideas and benefits around how the waiting on hold experience could be more fun and rewarding for customers: 1. Rewards for Waiting on Hold.

CSR 126
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# This is the strategy of creating a Social FAQ. Try to return something to your own company. Have them document EVERY question they receive.

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Facebook Success Summit - 22 Sessions on Everything Facebook.

Convince & Convert

Ive founded 5 companies, and spent 15 years running digital marketing agencies. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Facebook Page Have a Pulse? Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

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14 Things I Think I Think About Social Media

Convince & Convert

Create a social media steering group (cross-functional) for your company. Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. The reviews business will be transformed by geo-location.

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Customer Service on Twitter: Top Brands Respond To Only 14% Of Tweets

The Realtime Report

Each company received 1 tweet per weekday for 4 consecutive weeks; during the first and third weeks, our employee participants used the brand’s Twitter name with an @ symbol, but during the second and fourth weeks of the race, only the brand name was used (with no @ symbol). A question from their FAQ page. Brands Fail to Respond.

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