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Social Proof: Shaan Puri on Curating First Impressions

Buffer Social

And his platforms are just a side hustle – he also sold his startup, Bebo, to Twitch and now runs a rolling fund investing in other startups. In this interview, discover how Shaan has grown and leveraged his personal brand, as well as an interesting exercise in personal branding that everyone should try.

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My First Six Weeks as a Successful Entrepreneur, Part II: Five Balancing Acts

Waxing UnLyrical

At an established company, innovation is an incredible benefit, perhaps even a must. At a new company, that still rings true. But startups also need consistency – consistent customers, consistent sales, consistent product creation and consistent performance. It never becomes a grownup company. You better innovate.

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Google Files for Trademark on the Word Glass

Bill Hartzer

For example, The Atlantic mentions some interesting attempts by other companies: Apple has tried to trademark the word “startup.” .” Trying to trademark a “generic” keyword phrase like the word “Glass” is, in fact, similar to other generic keywords that have been attempted to be trademarked.

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I Experienced Founder Burnout While Building a Self-Care Startup—Here's What I Do Differently Now

Buffer Social

People often think that because I run a self-care startup, I must live a perfectly balanced life. Even I assumed that I knew the boundaries and habits I needed to put in place to take care of myself while running my company. Every day, I was switching between big-picture thinking and putting out short-term fires.

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How to Be a Storyteller

Convince & Convert

Creating good stories is how companies convince preoccupied, information-overloaded consumers there is something worth their time and interest. Whether a company’s stories engage, educate, or entertain, they encourage a consumer to pause, even if for a short time. The answer: a five-step process that any company can embrace.

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Building in Public: How Transparency on the Internet Can Support Your Goals

Buffer Social

What if nothing comes of your idea/project/company? A: Sharing revenue publicly Monica Lent , Founder of Affilimate : " I spent about a year doing public income reports on my blog, where I shared the revenue from all my income streams: a content blog, a paid community, and my SaaS company. What if you make a mistake?

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8 Twitter Bio Ideas to Attract More Followers

Sprout Social

Keep it simple here and use your company name for both if possible. For instance, your company’s username might already be taken or it may not fit within the 15-character limit. The location setting is particularly important for companies with a local presence. On the other hand, your name can be whatever you want.

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