Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Sprout Social

JANUARY 12, 2023

With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur. It was through this exercise that we established Sprout’s seven core values. not just senior leaders).

Brands 127

Brands How To Authentication Exercises 127

Rebekah Radice

APRIL 3, 2017

If you use social media to market your business, writing great content is a must. But the challenge for most companies is getting started. So how do you write social media content your audience actually wants to share… And do it consistently? How To Write Social Media Content People Actually Share.

Social Media 141

Social Media Content How To Buy 141

Sprout Social

OCTOBER 8, 2018

Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Their Instagram account is by far the most popular of their social media accounts.

Social Media 91

Social Media Brands Instagram Training 91

Convince & Convert

JANUARY 22, 2012

Whether it’s Charlene Li’s Open Leadership , The NOW Revolution from Amber Naslund and me, Humanize from Maddie Grant and Jamie Notter , Smart Business, Social Business from Michael Brito , or Olivier Blanchard’s Social Media ROI , there is a chorus postulating that people make your company social, not tools and technology.

Comparison 128

Comparison Company Apple Exercises 128

Later

MAY 24, 2020

But what if social media is your job? . When your work requires you to be scrolling social media, it can feel impossible to “unplug” and take a break from the online world. . There’s no denying that social media managers have an “always-on” attitude. on the pulse of what’s trending right now. .

Social Media Management 98

Social Media Management Social Media Tips Instagram 98

Oktopost

APRIL 6, 2023

Most of us can list off a few companies that, these days, just seem to know more than their counterparts – they have better insight, and more practice-based understanding – and most of us would rather lend those companies our business. What is social advocacy, and how does it support thought leadership?

Exercises 69

Exercises Metrics B2B Social Media 69

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. RIMOWA also showed the ads to custom audience groups comprising previous website visitors. Whenever an NFL player suffered an injury deemed to be turf-related, Pennington responded in real-time on social media.

Brands 130

Brands Facebook Influencer Campaign 130

Techipedia: Tamar Weinberg

JANUARY 11, 2012

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills.

Social Media 168

Social Media How To Marketing Syndication 168

Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment.

Review 142

Review Company Klout Policies 142

Convince & Convert

DECEMBER 14, 2010

Football is a group exercise, and ensuring that players are talking about other members of the team in addition to themselves drives that point home with clarity and conviction. Do you have the same rule for your social media initiative? Sure, there are a ton of social media success metrics out there.

Social Media 130

Social Media Press Release Patterns Exercises 130

Later

OCTOBER 9, 2018

Social media managers, entrepreneurs, and influencers have a unique set of mental health challenges because they spend their days in the trenches of the internet. Self-care is an important part of mental health, and sometimes that means taking a break from social media, our phones, and technology.

Social Media Management 110

Social Media Management Social Media Tips Feed 110

Danny WhatMough

MAY 30, 2014

It seems that hardly a week goes by without another social media gaffe or crisis for brands. At a time when a tweet can go viral quicker than the time it takes to put a press release together, the role of reputation management in social strategies is more important and yet more challenging than ever before. social media'

Social Media 78

Social Media Press Release Reputation Exercises 78

Waxing UnLyrical

DECEMBER 21, 2018

What story opportunities exist for both traditional and social media? This is a group exercise for an internal team working for a client. Using the above fictitious business as an example, here are some findings: Part of the upfront work will also include researching social media.

Strategy 220

Strategy Analysis Collaboration Small Business 220

Sprout Social

JANUARY 25, 2022

Today’s customers see your brand’s ads, interact with you on social media and explore your website before they buy from you. To keep up with it all and better inform your social media marketing strategy , create a customer journey map. What is a customer touchpoint? These maps put the customer first.

Examples 90

Examples Template Templates How To 90

Dave Fleet

AUGUST 12, 2010

When approaching clients on objectives to begin social media, agencies focus on three overarching areas: consumer trust, brand engagement and transparency. It’s not just public relations involved in social media, but the C-Suite, Legal team, customer service and more. Is this the approach of all agencies?

Radian6 283

Radian6 Exercises Journal Social Media 283

Convince & Convert

JANUARY 27, 2011

The social media monitors in your organization need to have a mutual understanding of what is a real crisis and what the subsequent escalation procedures are. The dictionary guys got it absolutely right, and their definition is an excellent prism through which to examine what is—and what isn’t—a social media crisis.

Social Media 125

Social Media Issues Patterns Exercises 125

Rebekah Radice

APRIL 3, 2017

If you use social media to market your business, writing great content is a must. But the challenge for most companies is getting started. So how do you write social media content your audience actually wants to share… And do it consistently? How To Write Social Media Content People Actually Share.

Social Media 60

Social Media Content How To Buy 60

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses.

Influencer 88

Influencer LinkedIn B2B Industry 88

Buffer Social

APRIL 26, 2017

How big is your social media budget? I’ve heard of companies that spend millions on marketing and others who spend zero (we skew toward the zero side at Buffer). That’s why a hypothetical situation like — what would you do with $100 to spend on social media marketing ? — The average social media budget.

Social Media 111

Social Media Class Marketing Social Media Management 111

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Creating the map is a great internal exercise.

Examples 101

Examples Template Templates How To 101

Convince & Convert

NOVEMBER 25, 2014

A study by The Fournaise Group revealed that 80 percent of CEOs don’t trust – and aren’t very impressed by – the work done by marketers. In other words, CEOs oftentimes aren’t on the same page with the people who spread the word about their company. What is marketing’s real role and how does it fit into the company’s vision?

Questions 163

Questions Marketing Training Buy 163

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing.

Examples 59

Examples Brands Sentiment Reputation 59

Laurel Papworth

APRIL 29, 2012

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. Social Media Workshop Outline.

Class 85

Class Training Social Media Case Study 85

Webbiquity SMM

JUNE 6, 2016

Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. Building a core group of employees advocates may seem overwhelming, but it can be broken down into a small number of easily managed steps.

Brands 100

Brands Loyalty Survey Newsletter 100

SocialFish

JANUARY 21, 2011

This is a guest post by Rich Feinstein , CEO extraordinaire at CommPartners , a company that provides webinar, e-learning and virtual conferencing services. Adaptation of social media is influencing organizations to be more open and transparent. Consider breakout groups similar to onsite learning labs.

Collaboration 234

Collaboration Eventful Exercises Education 234

Direct Marketing Observations

MARCH 4, 2010

One of my clients, a very large sports drink company, has indirectly nudged me into taking a look at the state of what I drink, and ea, on a daily basis. The offshoot of this has been that I have been paying a lot of attention to the health and fitness social space. As well, it’s opened my eyes to what we all eat and drink.

Social Networking 177

Social Networking Exercises Sites iPhone 177

Laurel Papworth

FEBRUARY 18, 2016

Shares Social Media has trained artificial intelligence and now Big Data is taking over. They are focussing on the DATA behind social media. I’ve been giving some keynote presentations and one day workshop in the last year on Big Data and Social Media, and this is a summary of the marketing part of those workbooks.

Data 40

Data Social Media Insurance Training 40

Convince & Convert

AUGUST 24, 2012

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. Eric Schwartzman @ericschwartzman.

Social Media 115

Social Media API Training Class 115

Social Media Strategery

JUNE 21, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Enterprise 2.0 The primary reason is because social media tools reflect the culture of the organization – they can’t change the culture of the organization by themselves.

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117

Keyhole.co

DECEMBER 7, 2022

Brands get to share quick product updates, new launches, and company information succinctly. These details will help you understand where your brand stands on social media and the measures you need to take to improve your performance. You can set your performance benchmarks by doing a social media competitor analysis.

Analysis 52

Analysis Twitter How To Comparison 52

Convince & Convert

AUGUST 11, 2010

I will continue to have the same clients, and perform the same social media strategic planning and coaching services that I do today. In social media, and in life you have to embrace a simple concept: Nothing Ventured, Nothing Gained. But for now, I want greener, quieter pastures with suffocating humidity. Definitely.

Social Media 115

Social Media Strategy Travel Team 115

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. Thanks Jay for the awakening and thought provoking exercise. Who influenced you, and why?

Social Media 112

Social Media Strategy Influencer Education 112

Diva Marketing Blog

JULY 17, 2014

Diane Everson , publisher of The Edgerton Reporter in Edgerton, WI wasn’t the only one whose newspaper spanned generations at the 2014 Inland Press Mobile and Social Solutions Conference last month. Actually, digital content strategy is a challenge facing any company whose ‘product’ is information.

Construction 97

Construction Small Business Exercises Communities 97

Buffer Social

NOVEMBER 1, 2023

  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  ” Jack Appleby , a Social Media and Creator Consultant, feels similarly.

Brands 76

Brands How To Instagram Consultant 76

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. This proliferation of literature acknowledges the changes social media brings to marketing. Think of marketing as the hub. They circle simultaneously.”.

Review 186

Review Marketing Metrics Sentiment 186

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. Consistency and Leverage I didn’t start out looking to slam the Timberwolves’ social media program. Yep, that’ll get fans in the seats. Your Web site.

Social Media 120

Social Media Content Analysis Sports 120