How to Optimize Events with Social Media [Infographic]

Webbiquity SMM

Nothing promotes event marketing as well as social media. As a result, social platforms are a great way to publicize events in real time. In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it.

13 Ways to Use Facebook Events for Your Brand

Sprout Social

Now you have to dive into other features like Facebook ads to comply with their algorithm, but what about Facebook events? How to Create Effective Facebook Events. Facebook events are the perfect way to get users’ attention and keep it. Name Your Event.

Trending Sources

How To Improve Visibility, Communication & Accountability of Social Media Within Your Company

Justin Levy

Do you want to improve visibility, communication and accountability of social media within your company? Though email is a critical and preferred communications tool for most companies, we’re still drowning in too many emails.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter. In fact I still get a few of those periodicals from my insurance broker, USAA and from Ford Motor Company.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter. In fact I still get a few of those periodicals from my insurance broker, USAA and from Ford Motor Company.

Transform Events into Meaningful Experiences: Lessons in Real-Time Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. Sign up for it, or view the schedule of upcoming webinars here.


20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. Exhibiting at an upcoming trade show? Speaking at an event?

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). have a company page on at least one social networking site (but only 39% blog and just 26% tweet).

10 Content Promotion Opportunities You Might Be Missing

Convince & Convert

Many companies don’t understand the influence of 1:1 email, or that 112 billion 1:1 business emails are sent every day! These personal touchpoints can play an important role in getting your external audience more in tune with your brand and company initiatives.

How Many PR pros Does it Take to Change a Lightbulb?

Waxing UnLyrical

Because it is a FACT that most PR pros are good, ethical people, trying to do their best by their clients and companies. Events Public Relations bad pitching PR pros The Social PR MakeoverWhen I keynote, I often kick off with a joke.

Your Complete Social Media Checklist

Peg Fitzpatrick

Also, make sure you check out the upcoming Sprout Social and Peg Fitzpatrick webinar on How to Market on Social Like a Global Brand. Monitor and respond to brand messages: Not every person who mentions your company or product will directly tag your page.

Use Instagram to Create Visual Engagement


Today, we see an increasing number of brands jumping on board to create visual engagement with their fans by showcasing their products, services and events through mobile photo sharing on Instagram. Tweet Instantaneous mobile photo sharing is becoming increasingly popular.

7 Facebook Marketing Case Studies


As your company invests in the social network for marketing, advertising, and branding, it’s useful to have a few examples of what others have done with the platform. Drive more people to sign up for its events in specific cities in a way that was social and shareable.

5 Smart Ways to Use Email Signature Marketing

Convince & Convert

Every marketer, and especially those in software marketing, understands the power of “filling the funnel” with prospects that are interested in what your companies has to offer, whether products or services. In fact, the average employee of a company will send 10,000 emails annually!

Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

Buffer Social

Turn Stories into real-time events (and amplify engagement). Take a look at your event calendar and see if there are any upcoming events and activities that your online community can follow along. Company retreats. Film interesting and fun moments of the event.

Jokes Aside: The Very Serious Business of Adding Humor to Your Marketing Mix

Waxing UnLyrical

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe.

The 5 Elements Of Successful Influencer Marketing Programs

The Realtime Report

NASA regularly invites influential bloggers to document key events such as this one. How you do it will be different for every brand: a backstage pass, an exclusive piece of research, early beta access to a new product or an invitation to play a starring role in an upcoming commercial.

Need More B2B Sales Leads? Ignore This Research

Webbiquity SMM

That makes it crucial for companies to be as visible as possible during that research phase, before they even aware of a prospect’s potential interest. That information may be third-party links, but may also be hosted on the company’s website or blog.

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10 Little-Known Facebook Marketing Features and Hacks You Can Try Today

Buffer Social

With Facebook’s “ Save for Later ” feature, you can save and bookmark some of the things you see on Facebook to view later , like the links or videos your friends post, upcoming events, Pages or photos.

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Can You Really Use Twitter for Sales?

agora pulse

Promoted tweets can help draw attention to your upcoming sales event or product launch. The mobile communications company announced a live webcast for followers to attend. Therefore, it’s vital that your company stand out from the crowd.

11 Little Facebook Tips That Bring BIG Engagement Results

Rebekah Radice

From you Facebook graphics to your logo, videos, and cover image – create a seamless look and feel that’s a direct representation of your company. Use it to promote your products, share what’s happening within your business and talk about upcoming events.

How to Make a Facebook Cover that Markets Your Business

Rebekah Radice

Rather than posting a random picture, reinforce your brand by choosing a photograph, style and theme that best represents your company. Understand what your company represents and then determine how you can convey that both visually and emotionally. Promote an Upcoming Event.

12 Ways to Improve Your Online Reputation with Wiselike

Techipedia: Tamar Weinberg

In short, Wiselike lets everyone host their own perpetual AMA , regardless of whatever industry you’re in (you could be a sanitation dude, a stripper, a forest ranger, an army general, a company CEO, or whatever else–it’s for anyone and everyone!). For event promotion.

5 LinkedIn Best Practices for Marketing Professionals

Sprout Social

With more than 3 million company pages on LinkedIn, it’s smart to use this channel to showcase your products or services and increase business development. Industry Events. So write content about upcoming industry events or recap gatherings to keep certain conversations going.

25 Newsletter Content Ideas + Bonus Newsletter Idea Resources

Writtent Blog

The same is true for your company newsletter. Letter from the CEO, President, or other executive: Letters like these humanize the company and make customers feel like they actually matter to the highest management. Learning how to write a newsletter is relatively easy.

How to Build the Ultimate Online Newsroom

Webbiquity SMM

Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios, a corporate fact sheet, a few case studies, and maybe an article reprint or two. A link to the company blog(s). •

How to Use Instagram to Expand Business Reach

Rebekah Radice

Give a Sneak Peek into Your Company. What to Share: Local events. It’s also an excellent way to humanize your company. Whether you’re taking a picture of your latest creation or sharing an upcoming event, choose eye-catching images.

Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

Tradeshow organizers can use a widget to help promote attendance at an upcoming conference with a countdown timer to the date and include an RSS feed with event updates, sponsors, ticket sales, etc. One of the biggest challenges B2B marketers have is coming up with new content.

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What You Can Learn From Taylor Swift’s New Album Instagram Teaser Campaign

Convince & Convert

Which is precisely why Swift has turned to Instagram to tell the story of her upcoming 1989 album in a clever way – a 13-day visual countdown. Image via Pretend for a moment that you’re Taylor Swift, a megastar with a highly anticipated new album.

Why a Little Social Banter Goes a Long Way

Convince & Convert

To promote the upcoming Invictus Games, both famous families came together through the magic of social media to raise awareness with a generous helping of friendly banter. The banter and friendly rivalry offers a good way to raise awareness and get fans excited for the upcoming Invictus Games.

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21 Social Media Marketing Tips You Can’t Live Without

Sprout Social

Are you in charge of getting your company’s social media marketing up and running? And you can also do things like use images for upcoming events, make company photos and craft other image tasks for posts to get more visual with your content.

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Introducing @Flextronics to the Social Web

Ari Herzog

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. Read the company blog to discover the Extra 10.

Pinterest’s List of Imitators – Part 1


Fast Company released in October 2012 a list of Pinterest imitators. In this first list, we will take a look at the obvious knockoffs and in an upcoming article we will take a look at those startups that offer a fresh take.

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How You Can Create Great Things In 2015

Twist Image

How does anyone believe that companies like Snapchat or Uber are worth what they are currently being valued at? Nir is a journalist, teacher and speaker (and, he will be appearing in an upcoming episode of my podcast).

10 Facebook Video Strategies to Help Boost Engagement

Jon Loomer

You can get creative with this video, and rather than just using it to describe your company, you can try the following: A video for an upcoming webinar. A video for an upcoming event. [This is a guest post by Ravi Shukle.]. Why should I use Facebook video?

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How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? Some trends, such as #Sharknado3, make a lot more sense for a tortilla chip company than they do for an insurance company.

6 Habits of Highly Successful Social Media Marketers

Rebekah Radice

Whether it’s through events, volunteer opportunities or fundraisers, brainstorm how and where you’ll spend your time giving. Now think about unique opportunities available to your company. Blog: Write one article per week highlighting your giving campaign and the events of the week.

The Most Remarkable People on Social Media Today


I have met so many incredible people on the web, but only a small fragment of them are getting noticed by these list makers or measurement companies. Founder and rabble-rouser, @ RealtimeReport ; and founder, marketing, event and brand expert at Modern Media. ” I’ll be adding more names to my list in upcoming blogs, but this list is open and everyone can add people to it.

Using Social Media to Promote Your Event: Step 1

Bare Feet Studios

I’ll be using our company blog to share the behind-the-scenes planning process. Todd has also been active in the podcamp circuit, so it hosting an event locally was naturally on both of our minds. Create an event on This site lets you list your event for free.

How to Immediately Gain Traction on Twitter (and Grow Your Business)

Rebekah Radice

Plus, don’t miss my upcoming webinar (invite at the end of this post) where I offer proven tips to grow a solid Twitter following. your hometown, niche, industry or company name). Create a list of: People from an event you attended. Join Me for a Live Event.