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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Social

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. Recently, platforms have been dominated by short-form content centered around trending audio.

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20 Most followed brands on Instagram

Unmetric

Their content strategy, like most fashion brands, follows the trend of uploading product-related images and videos, celebrity endorsements, and behind-the-scenes footage from fashion shows. Consistency is the watchword for Chanel as it grew its Instagram account at a gradual pace without any major upticks in growth. Gucci – 35.6

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How digital content creators are reshaping brand strategies

Sprout Social

For example, though Subway has grown an impressive TikTok presence , creator Ben Mofitt garnered over 221,000 likes and more than 2,300 comments on his video about the sandwich company—stats that eclipse their average engagements. Notes, a refillable candle company, partnered with creator ReLauren to promote their candles.

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