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Paid Social Campaigns vs Paid Search

Small Business Mavericks

One of the questions asked on Search Engine Journal in the interview between Kelsey Jones and Pamela Lund, a well-known PPC marketing specialist, is which companies would do better with paid social campaigns rather than paid search. Target users within the network you want them to share in (eg.

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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

Social networks change, trends change, people change…and their appetite for a specific marketing message can go out the window at the drop of a hat. Being ranked high on Google for the specific search terms that are related to your business is eventually what attracts more visits to a long-term website.

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5 Helpful Social Search Articles

Firebelly

Here are 5 articles to help you understand social searchs relevancy to your business. Social Search Optimization A search engines ultimate mission is to serve the most relevant information it can. Chad Richards is Social Marketing Manager at Firebelly Marketing, a social media marketing agency.

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Facebook Graph Search: 5 Must-Reads

Firebelly

Facebook Graph Search: 10 Things You Need To Know About The Social Network’s Big Announcement. By Jason Gilbert Facebook founder and CEO Mark Zuckerberg announced “Graph Search,” the company’s newest product that will be making its way to your own Facebook account sometime soon.

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5 Helpful Social Media Must Reads

Firebelly

Facebook says that, in addition to special celebrity-oriented videos, the live video channel will also be used for official Facebook announcements, press events, live chats with Facebook engineers and live streaming of its developer conference, f8. Nobody forced companies to get involved with their customers in this way. And for what?Certainly

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult.

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Firebelly at Brainstorming & Social Media Optimization Summits

Firebelly

In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success. We look forward to seeing you in Dallas!