Paid Social Campaigns vs Paid Search

Small Business Mavericks

One of the questions asked on Search Engine Journal in the interview between Kelsey Jones and Pamela Lund, a well-known PPC marketing specialist, is which companies would do better with paid social campaigns rather than paid search. Companies with longer buying cycles/repeat purchases tend to benefit from social network advertising because it is in context of a consistent relationship with the customer.

The Importance of Search Engine Optimization

Jason Yormark

The following is a guest post from Matt Davidson, an extremely talented search marketer. With this in mind, I think it’s important to look at some statistics to better understand why search engine optimization is so important. Here are some numbers to contemplate in this regard: 90% of the adult population in the United States uses a search engine to find information online. Search Marketing

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The Difference Between SEO & SEM

Cody Ward

SEO stands for Search Engine Optimization, and it refers to the process of increasing your website’s search engine ranking for a specific keyword or set of keywords. Said another way, search engines look for specific things on and off of your website that determines whether or not it’s relevant for a specific query, and SEO is the goal of doing those things. Search engine…? The best thing you can do as a company is to get in the game.

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Search Engine Optimization Job Openings – Dallas Texas

Bill Hartzer

From time to time, I post search engine optimization-related job openings in the Dallas Fort Worth Texas area, and other current SEO-related job openings. A Dallas interactive agency is currently seeking an experienced PPC Marketing Specialist to join our Paid Search team. This individual will be responsible for managing paid search accounts across major search engine platforms such as Google AdWords, Microsoft AdCenter and Yahoo!

Search Engine Marketing Job Opening

Bill Hartzer

TouchStorm , a leader in online editorial video, has a job opening for a search engine marketer, someone who knows both search engine optimization and search engine marketing (PPC). Here is the job description, as recently forwarded to me: Search Engine Marketer (SEO, SEM), TouchStorm. You’ll also have the stability and project variety that comes from being owned by a fast-growing digital company. Search Engine Marketer (SEO/SEM).

5 Easy Black Friday Marketing Tips You Still Have Time For

Cody Ward

Black Friday (November 23, 2012) is going to be the most popular shopping day of the year in the United States and your company has the opportunity to participate. You’ll naturally create content that you can spread across your Facebook Page, Twitter Profile, Pinterest board, and LinkedIn company page. Capture demand digitally – Search engine marketing is not a marketing tool that creates demand, it’s a medium that captures it.

Search Engine Marketing Specialist Job Opening in King of Prussia, Pennsylvania

Bill Hartzer

LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company. – Administer daily operational tasks associated with search engine marketing. Search Engine Marketing Jobs

Search Engine Marketing PPC Job Opening in Dallas Texas

Bill Hartzer

ClickMotive, a company that provides digital marketing solutions for the automotive industry, is looking for PPC / Search Engine Marketing candidates to fill a role supporting car dealers in their Online Marketing efforts. This role is a key position on the Search Engine Marketing Team and is responsible for providing critical and strategic search marketing support for our clients. Desire to learn and become part of the ClickMotive search team.

Why Best Practices Aren’t a Best Practice

Cody Ward

We dive into case studies, we research articles, and we have discussions with peers about how other companies have achieved their success. Every business is different and just as importantly every product inside of the same company is different. If a campaign or advertisement works for one product or company, labeling it a “best practice” does not ensure it will work for another. Marketing can be a fine-tuned and running machine in every company.

The risk of silence on your company news page or blog…

The Way of the Web

Obviously there have already been a number of examples, such as Eurostar , but technology companies are no better. Take for instance, the recent New York Times article covering the ‘secrets of search’ which led to JC Penney dominating Google results for lots of top product purchases in what appears to be the largest example of linkbuying and other ‘black hat’ practices.

Interesting Marketing Trends of Small Businesses [Infographic]

Cody Ward

Facebook YouTube Twitter & LinkedIn (Tie) Other interesting facts pulled from the infographic: 67% of customers give their email addresses to companies to receive discounts and promotions. Content Marketing Email Marketing Online Advertising Paid Search Search Engine Optimization Social Media email marketing event marketing online advertising print advertising small business social media website

How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years

Webbiquity SMM

More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. But the channels they focus on change as their companies grow. Here are five main findings that detail how marketers change their digital marketing budget allocations as their company’s revenue grows. Which Channels Companies Will Invest the Most in Over the Next Two Years. Email: There’s a significant shift here as companies grow.

Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity SMM

While “search plus social plus content” is inarguably inelegant, it was suggested that other terms such as “online marketing” or “inbound marketing” already covered the concept of web presence optimization (WPO). Since its introduction, the concept has been embraced by tools vendors and covered in publications like iMedia Connection , Search Engine Watch , Business2Community and Social Media Today , and Website Magazine.

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Google AdWords a Popular Form of Pay Per Click Advertising

Social Media Marketing

Daily nearly three hundred million searches are carried out on the Google, Yahoo, Bing, etc. So, to reach the maximal number of prospective customers, it is highly imperative to put your business website on all of these major search engines. Nonetheless, so that people see and click your site more often, it needs to be viewed at the top of the search list. In turn, Google earns money from every search conducted on its search engine.

5 Helpful Social Search Articles

Firebelly

Digitalia | Indianapolis Social Media Marketing « Firebelly at Brainstorming & Social Media Optimization Summits | Main | Flickr Friday: The Content Grid » September 03, 2010 5 Helpful Social Search Articles More and more consumers are either bypassing traditional search engines and seeking information from their networks on social sites OR theyre going to the traditional search engines and then consuming content from social sites in the search results.

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5 Ways to Improve your SEO Today

Cody Ward

Therefore one of the most popular and cost effective tactics is targeting the search engines to position your website higher for a specific keyword phrase. Yes, I’m talking about SEO , or search engine optimization. For example, being ranked #1 in the search engines for the keyword phrase “Blue Dog on Mars” doesn’t mean you’ll get an influx of visitors. My point being, you should attempt to optimize your website for keywords that actually get searched.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Only 16% of companies say they currently have a social CRM system in place.

PPC Specialist Job Opening: Dallas Texas

Bill Hartzer

– 1-2 years of Paid Search experience, including; – Experience working with analytical software (i.e. Search Marketing Desktop). We are successful at helping companies reach their target customers, generate leads and drive revenue online. Our team of experts offers digital strategy and execution, from search engine optimization, pay per click marketing, local search marketing to social media marketing and management.

IBM to Offer Premium Search Marketing Services

Bill Hartzer

A lot of companies that you typically wouldn’t expect to offer SEO ( search engine optimization ) or SEM (Search Engine Marketing, PPC) services have lately have begun to offer such services to their current customers. Now, the latest company to jump on the SEO/SEM bandwagon is IBM. IBM is teaming up with Kenshoo to offer search marketing campaign management solutions to clients. Search Engine Marketing

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Is SEO Still Relevant?

Convince & Convert

But what I found particularly interesting was that the number 5 job skill for LinkedIn in 2014, based on recruiter searches, was SEO and paid search. Yet, the number FIVE most sought after professional skill by recruiters in 2014 is SEO and paid search. But at the end of the day, you know what companies still really care about? Yes, the tactics used in search engine optimization have changed (again), based on shifts in how search engines rank content.

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The Real Reason Google Removed Google Authorship Photos From Search Results

Bill Hartzer

Relevant content in organic search results distracts people from clicking on sponsored search advertisements. We all want to know the real reason why Google removed Google Authorship Photos from the search results, right? When there are less photos in the search results pages, then users click more on Google AdWords ads. Remember, Google is a public company. And Google is going to make changes to their search results that benefits their bottom line.

Is SEO Still Relevant?

Convince & Convert

But what I found particularly interesting was that the number 5 job skill for LinkedIn in 2014, based on recruiter searches, was SEO and paid search. Yet, the number FIVE most sought after professional skill by recruiters in 2014 is SEO and paid search. But at the end of the day, you know what companies still really care about? Yes, the tactics used in search engine optimization have changed (again), based on shifts in how search engines rank content.

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31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. It needs to be part of a larger, coordinated strategy encompassing owned, earned and paid media: web presence optimization (WPO).

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BrightEdge Awarded Patent for Operationalizing SEO

Bill Hartzer

BrightEdge , a company that provides enterprise SEO, has been awarded its first patent issued by the United States Patent Office. The patent, #8,135,706, is titled “Operationalizing Search Engine Optimization,” and grants BrightEdge the ability to use its unique method for measuring share of voice in search engine rankings. This patented capability helps companies discover new competitors and create winning competitive SEO strategies.

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Social Media & The Super Bowl

Firebelly

Digitalia | Indianapolis Social Media Marketing « 5 Social Marketing Stories You Need To Read | Main | Teens & Young Adults Prefer Facebook Over Blogs » February 02, 2010 Social Media & The Super Bowl Companies love to entertain us with their 30 second spots during the Super Bowl. Marketers and companies know this and are hoping to extend their 30 seconds with consumers into longer lasting relationships on social networks.

Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle

Firebelly

Digitalia | Indianapolis Social Media Marketing « Youtube Tuesday: Lost Generation | Main | 5 Social Marketing Stories You Need To Read » January 27, 2010 Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle Many companies now include a Facebook or Twitter URL in their television commercials.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). have a company page on at least one social networking site (but only 39% blog and just 26% tweet).

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

Rapidly growing companies? State of Search ). Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. Furthermore–75% of social media users “object to major companies and platforms using their personal information for commercial purposes.” As universal as business use of social media can seem to be, 26% of companies still block access to social media sites in their workplaces. State of Search ).

25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

The past year has seen a steady flow of thoughtful articles and blog posts dealing with topics like the changing world of SEO, the convergence of search and social, the growing importance of PR in website rankings, the critical role content marketing plays in online visibility, the need to coordinate the efforts of various types on digital marketing experts…in short, about web presence optimization (WPO)–even if most of the authors don’t actually use that term.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

companies now use social media for marketing (though the figure varies widely based on size of company)? Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. 500 companies.

Me on Tom Foremski on PR

Danny WhatMough

PRs have used an array of tactics to achieve this of which the media and organic/paid search are one. Foremski goes on to give his advice to companies: “Don’t worry about links and SEO beyond the basics. Concentrate on pleasing your customers, let the search engines optimize themselves.” pr google journalists pr agencies pr industry pr person press releases ripples search engines seo

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Local/Mobile Search. How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy. Preparing a Social Readiness Gameplan in Seven Steps (Logic+Emotion): How can companies adequately prepare for social media monitoring and marketing? All companies do.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? 97% of all consumers search for local businesses online. (An As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. Just 17% ranked their company at 7 or above.

The Complete Guide to HTTP Codes and Redirects

ProBlogger

Sitemaps that contain bad URLs are called “dirty sitemaps”, and they can lead to the engines losing trust in those sitemaps,” according to Search Engine Watch. Understanding HTTP codes and redirects will allow you to avoid status code errors, dirty sitemaps, and Google penalties , allowing you to optimize your search engine results and ranking. Marcela De Vivo, CEO of Gryffin Media , is a search veteran who has been in the industry since 1999.

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Forrester: Email and search drive online sales, not social

Dave Fleet

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. As reported by Marketing Pilgrim : Paid search matters most for new customers. We need to stop thinking about social media as a silver bullet, stand-alone silo and approach communications as an integrated discipline where paid, owned and earned media all work together to drive results.

Facebook Graph Search: 5 Must-Reads

Firebelly

Yesterday, Facebook announced Graph Search – a new type of search where “the objects we search for aren’t web pages but instead virtual representations of real world objects: people, places and things.” Facebook Graph Search: 10 Things You Need To Know About The Social Network’s Big Announcement. You might be wondering: What the heck is graph search? All will be answered below, in our one-stop guide to Facebook Graph Search.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

10 Metrics to Check When Your Traffic Crashes : With Google consistently trying to provide the best search experience, your rankings may fall at any time. User Friendly SEO : These are the tactics that search engine optimizers should use to optimize for search engines and user experience. But how do we make sure the search traffic we had stays intact? How Social Media Affects Content Relevance in Search : Why is social media so important?

Google To Make Not Provided Keywords Exclusively Available to.Google Domain Names

Bill Hartzer

According to my sources at Google, the company’s overall goal is to get as many website owners to move their website to the new.Google gTLD. By allowing and encouraging site owners to move their websites to the new.Google gTLD, Google realized that their brand will get noticed even further beyond organic and paid search, thus getting more free publicity for the Google brand. Plus, who knows if your new https site will come with a possible search engine ranking boost?

5 Ways to Fan the Viral Flame

Firebelly

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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

To help businesses understand how the combination of SEO and digital paid media (often referred to as PPC since it is usually paid for on a “pay-per-click” basis) can help you and how to navigate some of the perils, here are a few tips to consider. Not so fast… Organic Content Is The Gift That Keeps On Giving In modern digital campaigns, the best way to get that traffic is with a high-ranking position in search engines result pages (SERPs).

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