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NoFollow Links in Press Releases? How To Revise Your Press Release Strategy

Bill Hartzer

Therefore, all links in press releases should have the nofollow attribute added to the links, so that the press release does not pass any SEO ( Search Engine Optimization ) value to the website it’s linking to. But I have a suspicion as to why they are wanting us to put nofollow links in press releases now. But I digress.

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SEMPO Caught Violating Google Webmaster Guidelines for Advertorials

Bill Hartzer

SEMPO, The Search Engine Marketing Professional Organization , is taking advantage of text links in advertorials, clearly a violation Google Webmaster Guidelines for link schemes. Here is a screen capture of the article in question: First off, let me be clear that the company I work for is a proud corporate member of SEMPO.

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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Onsite optimization of websites is the most important factor in ranking better in search engine results. Bolding and italicizing text within paragraphs will show importance of the phrase to search engines. Cloaking content is a very risky practice which will get your website heavily penalized by search engines. Scary, isn’t it?

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Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

If you have a website that depends on traffic from search engines then your reputation is vulnerable to external forces. It focuses on systematically dealing with the threat of negative websites and devising long-term solutions to protect companies against keyword predators. Create sub domains, blogs, media channels (.TV);

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Do Social Signals Drive SEO?

Convince & Convert

Do Search Engines Use Social Signals to Directly Drive Rankings? The theory is that content that gets shared a lot in social media may be seen as more valuable content by the search engines. All the social media sites NoFollow such links, which acts as an instruction to the search engines to not pass PageRank through those links.

SEO 167
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Web CEO SEO Software Platform Review

Kikolani

Web CEO is a search engine optimization software that has a lot of great features. It used to be an exclusive desktop product a few years ago, but the company has transitioned everything to the cloud, which enhances its appeal. Then select the search engines you want to check your site’s rankings on.

Software 144
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12 Reasons Your Business Needs a Social Media Marketing Program.

Saying It Social

Using social media enables your company to reach a huge number of potential customers. Getting your name out there is incredibly important — studies suggest that people need to hear a company’s name at least seven times before they trust and respect it enough to become a customer.