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NoFollow Links in Press Releases? How To Revise Your Press Release Strategy

Bill Hartzer

Recently, Google took the position that press releases were simply link schemes , advertorials for a business. Therefore, all links in press releases should have the nofollow attribute added to the links, so that the press release does not pass any SEO ( Search Engine Optimization ) value to the website it’s linking to.

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SEMPO Caught Violating Google Webmaster Guidelines for Advertorials

Bill Hartzer

SEMPO, The Search Engine Marketing Professional Organization , is taking advantage of text links in advertorials, clearly a violation Google Webmaster Guidelines for link schemes. Here is a screen capture of the article in question: First off, let me be clear that the company I work for is a proud corporate member of SEMPO.

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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Onsite optimization of websites is the most important factor in ranking better in search engine results. Over the past several years, Google and Bing have released guidelines for webmasters to make websites more crawlable. Bolding and italicizing text within paragraphs will show importance of the phrase to search engines.

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Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

If you have a website that depends on traffic from search engines then your reputation is vulnerable to external forces. Negative websites whose sole purpose is to provide a platform for your disgruntled customers to malign your brand (your keyword) can show up in Google search results and invade your search real estate.

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Google javascript Changes Put Publishers in Violation of Sponsored.

Adam Sherk

Vanessa Fox did an extensive write-up for Search Engine Land which covers the changes in detail. While it’s good news that Google is continuing to improve its ability to deal with JavaScript, this change also impacts the way that many publishers display sponsored links on their sites. Google News Wants Title Tags to Match Headlines?

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Do Social Signals Drive SEO?

Convince & Convert

A day later you notice the post has been indexed by Google, and it’s at #4 on the second page one of your main keywords. A week later, you check that keyword again in Google, and lo and behold, it’s now at #5 on page one. Do Search Engines Use Social Signals to Directly Drive Rankings? Not great but it’s a start.

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Dear Shady SEO Firm: Stop Spreading Rumors about Unnatural Links and Google Penalties

Bill Hartzer

Dear Shady SEO Firm: Would you please stop, immediately, from spreading false and untrue rumors about the Google Disavow Tool? By spreading false rumors, you’re hurting the SEO industry as a whole and making it even more difficult for us honest, Google-Webmaster-Acceptable-Guideline-Abiding SEOs to get our jobs done properly.

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