Webbiquity SMM
OCTOBER 13, 2010
Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. This tool is fast, easy to use, and offers a useful set of filters for finding mentions of a company or topic in specific types of social interaction (e.g. Budget: Under $500 per month.
Adam Sherk
DECEMBER 2, 2009
But 57% also indicated that they plan to increase their focus on SEO: That’s good news, because even just 2-3 years ago many companies’ efforts to integrate SEO and PR activities did not extend much beyond press release optimization. Which News Sites Get the Most Social Media Engagement?
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Webbiquity SMM
AUGUST 9, 2010
The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Influence: a.k.a. Sentiment: Are the comments, posts etc.
Convince & Convert
MAY 20, 2012
The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. And the software companies themselves make it worse by not being specific about their capabilities and areas of focus. There are WAY more companies than this.
Webbiquity SMM
AUGUST 23, 2010
determining which topics generate the highest traffic and comment activity on a company blog, what time of day is most productive for tweeting, etc.). Metrics can be useful to help determine what to do more of, less of, or differently, but should not as the basis for whether or not to engage in social media.
Convince & Convert
JULY 9, 2013
Likewise, you can search on Twitter and LinkedIn as well as use PR tools such as Vocus and Cision to find influencers. The simplest approach is to initially engage them in some small way and establish periodic touch points with them over time. You will then need to figure out how to build a relationship with those influencers.
Webbiquity SMM
MAY 3, 2011
It’s a way to find and form relationships with others who share our particular interests and passions, whether down the street or on other continents; interesting people with whom there has been no practical way to engage before. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly.
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