Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment.

Review 142

Review Company Klout Policies 142

Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. The company also recorded a whopping $2.2 That’s why the company played on the aspirational aspect of beautiful houses, which their social media profiles reflect clearly. But today, Airbnb boasts 7.7

Communities 59

Communities Social Media Strategy UGC 59

Ignite Social Media

JULY 19, 2019

Social media’s impact on the travel and tourism industry continues to grow stronger. We partner with OBX to leverage social media to drive visitation interest and engage fans around their shared love for this destination. Want to learn more about our experience in the travel and tourism industry? The Outer Banks. Let’s talk.

Travel 94

Travel UGC Brands Tourism 94

Sprout Social

MAY 15, 2020

For others, managing a high incoming flow of posts for customer care and engagement is key. Engagements received on brand content. This metric covers all engagements, such as likes, reactions, retweets and similar actions received by a brand’s posts.

Industry 122

Industry Real Estate Social Media Sports 122

Socialmedia.biz

JUNE 24, 2019

Engaging with them on a personal level is going to make them want to find out more about you. Make the most of this chance by engaging with potential followers wherever you go. Your posts can also offer links to tourism and travel websites where your followers can learn more. Spend time talking to locals and fellow travelers.

Travel 115

Travel Social Media Tourism Blogger 115

Sprout Social

JUNE 26, 2023

Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive. In fact, per The 2023 State of Social Media Report , 96% of business leaders believe AI will help companies significantly improve their decision-making processes going forward.

Sentiment 103

Sentiment Analysis Patterns Price 103

Sprout Social

JANUARY 12, 2023

With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur. Engage like-minded consumers. A strong set of brand values is important for a number of reasons.

Brands 128

Brands How To Authentication Exercises 128

Convince & Convert

MAY 22, 2014

It’s also somewhat unexpected from an airport versus say, a tourism board, airline, hotel, or other attraction. Plus, the contest’s four-minute time limit and potential to enter multiple times, could present compelling stats on the amount of time spent engaging with the game.

Airlines 155

Airlines Instagram Tourism Hotels 155

Sprout Social

NOVEMBER 17, 2022

Users were also granted access to Reels editing tools to make videos more engaging. more engaging than long-form videos. And it’s the most engaging type of in-feed social content, so short-form is definitely a crowd favorite. Give your engagement a boost by creating a social media contest fueled by video.

Types 117

Types Instagram Brands Collaboration 117

Pixlee

MAY 8, 2019

Consumers want authenticity from companies, particularly if they plan to purchase a product or service and social proof is a key tactic that helps address any worries or concerns a potential customer might have about making a purchase. Community-driven marketing is the best strategy brands can use to harness content and engage their audience.

Communities 74

Communities Social Media UGC Marketing 74

Convince & Convert

NOVEMBER 30, 2013

With the competition for attention within social media at an all-time high, the struggle to keep “fans” and “followers” engaged with your company’s social outposts is real, and ongoing. OfferPop (for mid-sized companies on Facebook and beyond. Piquora (for medium/large companies on Pinterest.

Social Media 166

Social Media Tourism iPad Software 166

Convince & Convert

NOVEMBER 30, 2013

With the competition for attention within social media at an all-time high, the struggle to keep “fans” and “followers” engaged with your company’s social outposts is real, and ongoing. OfferPop (for mid-sized companies on Facebook and beyond. Piqora (for medium/large companies on Pinterest.

Social Media 164

Social Media Tourism iPad Software 164

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Fast forward to 2010, and every business owner knows that they absolutely need a website because this is the window into their company that most customers and clients will see before any initial contact is made. In my professional opinion, most companies, industries and organizations can benefit from a Facebook page. Real Estate.

Industry 231

Industry Real Estate Social Media Travel 231

Convince & Convert

NOVEMBER 14, 2013

While the beauty of this project is that it’s an artistic endeavor, the principles of cultivating a shareworthy experience can inspire companies and brands. This campaign could have easily come from a tourism board, an airline, or a hotel chain. About the Jessica Gioglio: Follow @savvybostonian.

Project 153

Project Instagram Tourism Airlines 153

Pixlee

JULY 3, 2019

These fifteen brands aren’t just exceeding expectations when it comes to content engagement, they’re investing intelligently in technology that helps them achieve the type of customer experience they strive to provide. The apparel company uses AI for purposes that extend beyond product innovation. Under Armour. Breckenridge.

UGC 59

UGC Brands Apparel Content 59

Sprout Social

APRIL 15, 2020

How would you feel if a company sent a sales pitch your way right now? as a company, our end goal will always be selling product, but rather than promoting ads overtly crafted to sell during this crisis, we are committed to: 1.) Our baristas are the face of our company, without them we are nothing. Any amount helps!

Strategy 142

Strategy Metrics Hubspot Retail 142

Buzz Marketing for Technology

DECEMBER 14, 2016

Recently, I had the pleasure of speaking with Christian Brucculeri, the CEO at mobile messaging company Snaps, a developer of chatbots and other marketing technology products for companies. Brucculeri explained some of the background of how chatbots came to be, as well as their usefulness as a marketing tool.

Conversation 100

Conversation Marketing Apparel Tourism 100

Sprout Social

DECEMBER 9, 2020

In addition to helping you find relevant trends and conversations, it also gives you a detailed breakdown of topic performance to help you understand how your audience is engaging with a given trend. You can measure engagement rates, message volume, average sentiment, your brand’s share of voice and more.

Trends 125

Trends Hashtag Meme Sports 125

Unmetric

APRIL 2, 2019

Each day, we trawl through brand posts and feature the most engaging post by a brand on our social handles. While these posts are well-received on Facebook , only a small number of people engage on Twitter. Their post on Instagram about these shoes was Puma’s most engaging post in 2018. But this was the response to the tweet.

Social Media 97

Social Media Brands Marketing Tourism 97

agora pulse

NOVEMBER 3, 2020

As these events unfold, many marketers may be struggling to figure out whether they should pause social media channels for their company or clients. If your company is raising funds, offering support to people involved, or otherwise taking a stance, it’s critical to be transparent about your contributions.

Social Media 127

Social Media Social Media Management Health Care Issues 127

Keyhole.co

NOVEMBER 19, 2023

These are typical customers who — ideally — will engage with your profiles and visit your website or physical locations. If you’re a company with photogenic products, make Pinterest a priority. Reacting and responding can lead to more followers and engagements. Identify: One or Two Primary Audiences.

Template 52

Template Templates Examples Social Media 52

Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. Tourism Australia. Tourism Australia knows that everyone loves sharing their vacation photos and video with friends and family. Stuart Weitzman.

Campaign 43

Campaign UGC Content Tourism 43

Buffer Social

JANUARY 16, 2018

Companies that invest in social media ads are more than twice as likely to say social media marketing is “very effective” for their business. Engagement is the #1 way to measure ROI from social media advertising. At the other end of the scale, 7 percent of respondents work at companies with over 200 employees.

Report 111

Report Data Social Media Research 111

Sprout Social

SEPTEMBER 12, 2022

We’re experts in building employer brands, creating trucking trends, engaging niche communities, and making email open rates climb. Full Blast Creative provides creative solutions servicing the legal cannabis industry, real estate, tourism, retail, finance and the oil and gas sector. But more importantly, we’re good listeners.

Social Media Management 89

Social Media Management Social Media Real Estate Brands 89

agora pulse

MAY 2, 2017

What kind of company do they work for and what position do they hold? And, you can now specifically target people who have engaged with your Facebook content ! Engage with people in the comments — just like you would for any normal Facebook post. Sketch a quick word portrait of the person you are trying to target.

Facebook 124

Facebook Tourism Avatar ROI 124

Akamai Marketing

APRIL 4, 2011

The reason millions of people use these platforms is because they want to engage with PEOPLE. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What makes your company interesting to them? Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause.

Lurker 203

Lurker Klout Policies Consultant 203

Pixlee

DECEMBER 29, 2017

We’ve put together our list of the 10 must-attend travel marketing conferences of 2018 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 26 – 28 2018).

Travel 40

Travel Conference Tourism Forums 40

Pixlee

DECEMBER 29, 2016

We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 27 – 29 2017).

Travel 47

Travel Conference Tourism Hotels 47

Pixlee

SEPTEMBER 5, 2019

Before the advent of social media, one of the most common marketing campaigns a company could take part in was with celebrity endorsements. Furthermore, a smaller yet highly engaged audience might be the best route to drive sales for your brand. What an influencer does with your brand will serve as a reflection of your company.

Influencer 41

Influencer Brands Marketing Tourism 41

Sprout Social

MAY 8, 2023

And with over 63 million company profiles on LinkedIn, it’s important to know when the best time to post is for you to engage with your followers – whether they’re clients, customers, employees or prospects, or all of the above. Industry-specific data includes mid- to high-level engagement times.

LinkedIn 108

LinkedIn Tourism Travel Education 108

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. ” The people that are fans of your company on Facebook?

ROI 138

ROI Social Media Social CRM Survey 138

Sprout Social

NOVEMBER 4, 2016

With the sheer volume of social messages posted every second, it’s worth keeping an ear to the ground by using keyword search for phrases that your industry and community are engaging with on a regular basis. With Twitter search operators , social media managers must take advantage of complex search queries to engage with a larger community.

Geotagging 40

Geotagging Instagram Twitter Hashtag 40

Sprout Social

JULY 6, 2022

Travel and Tourism. We’ve seen an interesting shift in when there’s the most engagement on Facebook in 2022. Weekday very early mornings and mid-mornings still show more consistent engagement and have become much more opportune times for brands to get eyes on their content. What are the best times to post on Facebook?

Tourism 113

Tourism Facebook Travel Education 113

Akamai Marketing

MARCH 31, 2011

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed.

Social Media 188

Social Media Klout Policies Forums 188

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. That’s it. It makes sharing simple.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Laurel Papworth

APRIL 14, 2013

Traditional media owns their own channel so companies need to buy attention of the audience. As such, the person who receives the content or social object needs to be ‘engaged’ enough to turn around and Like it, Share it, Comment on it, Retweet it, Blog it, YouTube a video about it, LinkedIn it, Google Plus it.

Social Media 100

Social Media Press Release Banking Real Estate 100

Twist Image

JANUARY 8, 2013

It could have been for a local restaurant, something from the tourism council, a car dealership or even for a bottle of fine hooch. It's a paradox of epic proportions for media companies. This makes the advertising revenue drop, because brands and media companies are looking for as many human beings to target a message in front.

Adwords 101

Adwords Marketing Advertising Tourism 101