A Social Media Retail Case Study – Driving Direct Results from Social Media

Ignite Social Media

In one of our social media retail case studies, a mid-sized office supply retailer was able to see an overall $1.11 These audiences included look-a-like audiences, engaged custom audiences, interest based targeting, and behavior based targeting.

Monday Roundup: Social PR Case Studies

Waxing UnLyrical

Here are seven social PR case studies to give you some ideas. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. He spoke with Barry Feldman via Business 2 Community about how Earth Rated has built a community of engaged customers.

Study: The Global Social Media Check Up 2011

Mindjumpers

Tweet According to a relatively new study carried out by Burson-Marsteller , a public relations agency, it is clear that European and other global companies keep a focus on social media, as well as Asian companies are becoming more evident on social media platforms.

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STUDY: The Business Impact of Online Communities

SocialFish

To get answers to these critical questions, Leader Networks conducted a survey of nearly 300 marketing and community leaders that resulted in The Business Impact of Online Communities Study. When we asked “What does digital competitive advantage mean to your company?

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How Top Companies Use GIFs on Twitter

Convince & Convert

With users and companies alike dropping in to celebrate with their best GIFs, who stood out? Check out these ten clever GIFs from various companies, sports teams, and more for a few helpful tips on how to incorporate GIFs as part of your Twitter engagement strategy.

Getting Under the Surface of Member Engagement

SocialFish

It’s a hot topic in both corporate AND association circles: engagement. The for-profit folks tend to talk more about employee engagement, though engaging customers gets attention over there as well. Increased “engagement” equals increased revenue.

STUDY: The Business Impact of Online Communities

SocialFish

To get answers to these critical questions, Leader Networks conducted a survey of nearly 300 marketing and community leaders that resulted in The Business Impact of Online Communities Study. We spoke with Vanessa DiMauro, CEO of Leader Networks, who is the lead researcher on the study to learn more. When we asked “What does digital competitive advantage mean to your company? Strengthen support and engagement.

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Why Your CEO Should Be Active On Social Media [Study]

Mindjumpers

Lots of brands encourage their CEOs and CMOs to join Twitter with their individual profiles and talk about the company from an insider perspective. The study reveals that consumers and employees regard company leaders who engage on social media positively. . Tweet.

All You Need To Know About Your Facebook Reach [Study]

Mindjumpers

Engagement is one of the key words when it comes to social media. Therefore, it is necessary to understand that which kind of activity creates maximum engagement, reaches to maximum number of people and hence works wonders for your brand. For this purpose, today I have written about a research by EdgeRank Checker where they examined a random sample of 5,500+ Facebook Pages, to understand engagement rates through different activities on Facebook – Like, Share, Comment.

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How One Company is Measuring What Really Matters

Convince & Convert

The company also hosted a special event and art installation with artist Annica Lydenberg, who painted the inspiring responses on nearly 250 scales, which were then displayed as part of an art installation in Grand Central’s Vanderbilt Hall.

How Recent LinkedIn Updates Can Be Leveraged to Engage Your Audience

Ignite Social Media

LinkedIn has prioritized on-platform engagement over the last few months, developing a handful of new features that encourage dialogue and help facilitate interaction between members. With record levels of engagement – up 24% year over year – it seems those efforts are paying off.

Open Community Case Study – GoPlow

SocialFish

If you have a case study to share, from the angle of any of the “big ideas&# in our little book, please contact us. They partnered with a media company that owns another site in their niche, PlowSite.com. He plans to focus more on member engagement in the next six months.

6 Ways To Increase Engagement on your Facebook page.

Socialmedia.biz

Pick a post frequency and publishing time that works: Buddy Media’s study found that out of the 86% posts that go live from Monday to Friday, the user engagement tends to peak on Thursdays and Fridays. below average engagement rate. With an average of 1.47

The Most Engaging Industries on Facebook and What to Learn from Them

Mindjumpers

Tweet As consumers in social media, we rarely go look for information on company websites. Rather, we go to a brand’s Facebook page, since it’s much easier for us to communicate with companies where we are already spending so much of our time online.

5 Companies That Made Us Smile On World Emoji Day

Convince & Convert

On July 17 th , companies small and large came together to celebrate what’s become a mainstay in our digital communications: the emoji. While Victoria Secret is not the first company to do this, customized emojis offer a way to give fans something that they can enjoy— all for free.

How 5 Top Companies Celebrated National Dog Day

Convince & Convert

Over ten years later, the occasion has become increasingly popular on social media, with companies sharing a range of adorable photos, contests, information about charitable partnerships, and dog-friendly offices. So, which companies put their best paw forward?

What freedom in a humanized culture looks like [case study]

SocialFish

In his post, Jamie talked specifically about part 1 of the deck, how they handle company values – as the values we want in our fellow employees, but even more than that, as tangible values that can be measured in performance and peer reviews. Case Study Humanize

Why B2B Companies Need to Get Started with Facebook Live

Convince & Convert

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. Why hesitate, when you could be connecting with your audience via such a candid, engaging new medium?

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Studies Determining The Value of a Facebook Fan

Mindjumpers

However, making some research on the subject, we found that the Danish company named Digital Works has recently published a great article about the actual value of a Facebook fan in their newsletter.

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How One Social Campaign Drives Engagement Beyond the Screen

Convince & Convert

Although not every company can build the equivalent of a Thread Screen, they can leverage personalized content to put fans in the spotlight and deliver a unique experience. The question then becomes, what’s your company’s Thread Screen?

7 Companies That Almost Tricked Us This April Fools’ Day

Convince & Convert

With each passing year, April Fools’ Day presents a challenge and opportunity for companies. While April Fools may not be for every company out there, there are some companies who surprise and delight us each year.

Pinterest for Business: 9 Tips From Superuser PediaStaff [CASE STUDY]

SocialFish

The company’s VP of brand management and interactive content Heidi Kay, who is also a partner and co-founder, signed PediaStaff up for Pinterest in August of 2011. How did Pedia Staff build such a large and engaged following on Pinterest so quickly? Make engagement your top priority.

5 Best-Practice Email Marketing Case Studies

Convince & Convert

Take a look at what these five companies have been doing with their email marketing. They retarget customers who abandoned their online shopping cart with personalized follow up messages in their inbox by using browsing data and email engagement.

Facts About Consumer Behaviour on Twitter [Study]

Mindjumpers

Tweet In a recent study made by Constant Contact and research firm Chadwick Martin Bailey , some useful findings have been made about Twitter users. But some interesting facts were revealed from this new study about how do consumers interact with brands on Twitter, which can prove valuable.

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Pinterest for Business: 9 Tips From Superuser PediaStaff [CASE STUDY]

SocialFish

The company’s VP of brand management and interactive content Heidi Kay, who is also a partner and co-founder, signed PediaStaff up for Pinterest in August of 2011. Many of its 120 boards have even more followers, and Pinterest has become the biggest traffic driver to the company’s web site, driving three times the traffic that Facebook does. How did Pedia Staff build such a large and engaged following on Pinterest so quickly? Make engagement your top priority.

Study: The Global Social Media Check-Up 2012

Mindjumpers

Tweet Burson-Marsteller has conducted a survey examining the social media activity of the world’s 100 biggest companies – the Fortune Global 100 companies. As of 2012, 87% of the companies are using at least one of the major social platforms to engage with online stakeholders.

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6 Strategies for Increasing Fan Engagement on Facebook (Wildfire Research)

The Realtime Report

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google.

“Digitally Mature” Companies Make More Money

The Realtime Report

How about this one: according to a new study by Capgemini Consulting and the MIT Center for Digital Business, companies that are “digitally mature” generate more revenue, are more profitable and achieve higher market valuations. What Makes a Company Digitally Mature?

5 Tips for Creating Engaging Social Media Content

The Social Media Incubator

Successful engagement on social media requires a strategy – a plan for how you will utilize social media to further your company’s mission and sales. Knowing what kinds of content can engage your audience is key to successful social media.

How Augmented Reality Can Be Used for Consumer Engagement

Mindjumpers

I argued that the ubiquitous black and white squares often failed to create true engagement with their users and that this is the reason why the excitement about them seemed to subside. The company explains: “ Blipp v. & Mobile augmented reality for consumer engagement.

How Two Companies Pulled a Disappearing Act for a Good Cause

Convince & Convert

In a time where companies vie to stand out amid a seemingly never-ending stream of content, two brands are making waves for their unique disappearing acts. The company has also pledged to plant one billion wildflowers to offer bees a “a nutritious and much-needed feast.”

3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Engage in dialogue. Do engage during business hours, especially if that’s your job! If you’re going to engage in social media, do it!

Our Dangerous Addiction to Social Media Case Studies

Convince & Convert

But it applies equally to the basket of case studies that are left for us each day by the sites that chronicle social’s advance. Case studies should be used for ideation, not ratification. Social Media Case Studies – The Crack of the Stat.

Coffee and Community: Foster Coffee Company on Growing Their Social Media Following and Business

Buffer Social

” This Foster Coffee Company credo isn’t just a brand statement. Foster Coffee Company now has two thriving locations in Michigan, where people gather to drink great coffee, work, converse, celebrate the local community and build relationships. Foster Coffee Company: Key Stats.

Realignment #4: The New Engagement – from Participation to Connection

SocialFish

One way that membership organizations measure engagement is by numbers, such as events attended and benefits used by members. It is also the path to growth into new services, products, partnerships, and categories of membership for other categories and levels of employees within a company.

Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. What led to the increase in brand engagement?

16 Questions to Ask Before Hiring a Social Media Company

Harp Interactive

I am sure many of you have similar concerns regarding hiring a company for your social media and SEO needs. Even before the interview you must conduct detailed background research and check the company/consultant’s profiles on popular social media platforms. Your first order of business should be to “Google” the company and ascertain their influence and search real-estate-ownership. Check their credentials and the company’s search engine standing for keywords.

How Engaging Pinterest Content Can Triple Your Website Referral Traffic

Convince & Convert

From recipes to workouts, interior design, fashion and more, there seems to be an endless trove of content opportunities on Pinterest for companies to showcase their offerings. The question is, with so much content on Pinterest, how are leading companies standing out?

Success with the Google News Standout Tag: A 90-Day Study

Adam Sherk

I want to emphasize that this study is not comprehensive. Fast Company 1 1.10%. Google+ Engagement for News Sites: Top Performers and One-Year Growth Rates. Which news organizations are having the most success with the Google News standout tag?

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Why use social media for engaged customer service?

Akamai Marketing

All this chatter about humanizing and engagement? I’ll let you draw your own conclusions, but as a premise for discussion: How would you feel about this company if you were me? And taking it to the next level, how hard would it be to do this for your own company?