Convince & Convert
JULY 23, 2015
On July 17 th , companies small and large came together to celebrate what’s become a mainstay in our digital communications: the emoji. With so many uses for the emoji, the challenge and opportunity for companies becomes how to utilize them in a way that’s on brand and adds value to their overall digital content efforts.
Webbiquity SMM
AUGUST 27, 2019
Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. But to maintain its value to B2B companies, the leadership at Twitter needs to recognize the worrisome trends and take corrective action. 90% of B2B software companies have Twitter accounts—but more than a third are inactive.
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Convince & Convert
APRIL 4, 2014
The company humorously leveraged Storify to chronicle its #nokeyboardnoproblem experience. So, what can companies learn from this April Fools’ #nokeyboardnoproblem “fiasco?” Embrace the Unexpected: Sure, there were a ton of clever and wacky April Fools’ Day activations from brands that prompted a ton of engagement.
Social Media Marketing
MAY 29, 2013
Storify is partnering with Adobe''s Typekit to help brands customize their curated stories. China’s largest Internet company, Tencent, is eyeing India for further growth for its messaging platform as it ventures overseas. They are not taking requests and the status is only rolling out to a very select few at the moment.
Social Media Marketing
JULY 10, 2013
From the article: "Although consumers are rapidly changing their habits and behavior, marketers still haven''t caught up, prioritizing SEO and paid search efforts above engagement over social media." The 10 most innovative companies in Asia (according to Forbes) include online/mobile/social powerhouses Baidu, Rakuten and Tencent Holdings.
Convince & Convert
JULY 17, 2013
The way to make people care about your content and company. Instead of marketing that’s needed by companies, Youtility is marketing that’s wanted by customers. Instead of marketing that’s needed by companies, Youtility is marketing that’s wanted by customers. Collect and storify feedback from influencers on the ideas.
Rebekah Radice
JUNE 12, 2015
RebekahRadice : A3 First start listening to your audience before talking…then you will learn how to engage them #pinchat. A5) Whether you showcase your company, product or service, images pack the one-two punch your post needs to gain attention. Maarten Bierman (@maartenbierman) June 11, 2015.
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