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14 types of social media every marketer should know

Sprout Social

By creating informative and engaging content, brands can cultivate relationships with customers and followers that lead to conversions. How brands can use social networking sites: Post, share and respond to audience content. Whether as friends or fans, an engaged social following signals clout for marketers and brands alike.

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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment.

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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Engage in dialogue. Do engage during business hours, especially if that’s your job! Their Twitter account has less than 500 followers but they’re not engaging enough. Want to self promote?

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Some Social Tools You Should Know About

Direct Marketing Observations

UserVoice creates engaging survey forms on Facebook and other sites to solicit feedback from fans and visitors. MemoLane is a “virtual scrapbook” generated by a user’s social media history. It also allows users to search their social history across multiple networks.

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How Social Bookmarking Works [Plus 7 Tools To Help You Do It]

Hootsuite

That’s where social bookmarking comes in. Bonus: Download a free guide to learn how to use social media monitoring to boost sales and conversions today. What is social bookmarking? Social bookmarking is a way for users to search, manage, organize, and share web pages. How does social bookmarking work?

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Is social media marketing too labor intensive?

Direct Marketing Observations

More importantly what struck me was that as much as I had done, in the grand scheme of things, a lot was predicated on how much the company I was working with embraced what I was doing. Increase awareness of and interaction with a company’s brand through brand mentions and participation in social networks.

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How NOT to Build Links to Your Website: Courtesy of American Express

Bill Hartzer

Through a division called “ American Express Market 3D “, American Express is doing Inbound Link Building, Social Bookmarking, and General Directory Submissions. Please keep in mind that the blog post will be written in third-party form (your company not the subject) with the main purpose being a link back to your website.

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