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Where’s Social Media Going in 2014?

Mindjumpers

Most of us have realized that real time content has the potential to engage a large part of the fan base and go viral. This means that more and more companies try to tab in on this opportunity and make use of or create their own social news rooms to find the content that fit their brand. Real time is king. The free-rider days are over.

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Welcome to the Participation Age: Is Your Digital Brand Ready?

Pam Moore

We help brands of all sizes embrace the media of today to build community, build their brand, build their business and most importantly build the people who want to engage and join them in this world of inspiration and participation. Smart marketers have understood these behaviors are at the core of business and relationships for decades.

Brands 78
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Flash Mobs Go Social in India

Waxing UnLyrical

What the iPhone is to smart phones, flash mobs are to marketing. As organizations all over the globe try to use smart moves to attract and retain customers, the recent and ongoing turbulence in the global economy has only intensified this need. Flash mobs have a way of engaging the audience.

Flash Mob 218
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The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

Data science and digital media are transforming the way companies tell stories and how they can measure success. Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters.

Nielsen 140
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7 Ways Brands Take Advantage of Facebook Stories

Sprout Social

They’re immersive, engaging and inherently social. These user-generated slideshows and video collections are short-term pieces of engaging content available for up to 24 hours. Adding the right elements to your story, from location-specific tags to unique images, boosts engagement. Videos are perfect for social media.

Brands 91
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Permission is the Enemy of Speed

Convince & Convert

The companies that engage customers on Twitter and Facebook within minutes are making a none-too-subtle statement about their embrace of the social telephone and the primacy of the customer. And experienced, wise, consumer affairs-oriented connector with smarts and empathy. Ultimately, speed wins.

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10 reasons Avon Is Not Too Late To The Social Media Party

Diva Marketing Blog

Although Avon does have online channels it's not been as aggressive as other cosmetic companies. Recently Warren Buffet and Coty are making moves to takeover this iconic company now in crisis. Avon has the opportunity to engage with its customers in creative ways that engages both customers and sales representatives.