Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Bill Hartzer

MARCH 5, 2024

National Lottery Open Week ambassadors Bill Bailey and Scarlett Moffatt on the Swan Stage at the Royal Shakespeare Company, one of the participants in National Lottery Open Week. It’s not just a matter of leisure; for some, social media serves as a lifeline for relaxation (32%) and cheap entertainment (20%).

Social Media 95

Social Media Survey Meme Sentiment 95

Keyhole.co

JANUARY 24, 2024

So, let’s do a deep dive into Wendy’s social media strategy and how the brand stays trending and connected with consumers. Analysis of Wendy’s social media accounts Wendy’s has a strong online following across most social media platforms, thanks to its sassy, all-hands-on-deck approach. million Facebook: 8.4

Engagement 52

Engagement Social Media Strategy Meme 52

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures.

Advertising 105

Advertising Social Media Strategy Tools 105

Hootsuite

SEPTEMBER 14, 2023

Looking to gain a better understanding of your customer’s behavior and how to engage with them ? Social media intelligence could be the answer. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Oktopost

MARCH 10, 2022

Yet, organic social media is one channel that still delivers consistent results. Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for.

ROI 174

ROI B2B Social Media Brands 174

Sprout Social

AUGUST 9, 2023

But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it. Yet, to maximize the value of social, CEO engagement must go beyond being a spokesperson.

Social Media 78

Social Media Sentiment Metrics Data 78

Oktopost

OCTOBER 5, 2022

The more data you have on leads, the better you can craft engaging content and messaging. But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? How to capture negative sentiment in real-time and use it to exceed your customer’s expectations.

Data 118

Data Engagement Hubspot B2B 118

SocMed Sean

SEPTEMBER 26, 2012

I know it’s been a few weeks since I posted last, but that’s what happens when your full-time job is leading a social media team. So…apologies for the break, but the good news is there a LOT of great posts and social media comics coming soon.

Radian6 278

Radian6 Engagement Social Media Marketing 278

Social Media Strategies Summit

FEBRUARY 24, 2021

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? Social media listening is the same as this but on a massive scale. What Exactly is Social Media Listening (& Why Should I Care)? 3 Examples of Social Media Listening in Action.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Keyhole.co

MARCH 26, 2024

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. With millions of online followers and a vocal, active, and thriving fanbase, LEGO is at the top of its social media game. Let’s see how LEGO’s social media strategy builds on its prominence in pop culture. Instagram: 10.3

Construction 52

Construction Social Media Strategy Collaboration 52

Keyhole.co

FEBRUARY 3, 2024

In the case of measuring the share of voice on social media, you can leverage social signals, social listening tools, and brand visibility analytics. Without further ado, let’s dive into the meat and potatoes of how to measure the share of voice on social media. But that’s not all you can do. It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. This empowers you to proactively tailor your offerings and marketing communication.

Sentiment 111

Sentiment Banking Patterns Hotels 111

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined. Here are our favorites.

Analytics 179

Analytics Social Media Tools Price 179

SocMed Sean

MAY 1, 2012

Today’s post comes from Laura Clarke,a blogger and lover of all things social media. Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software. I appreciate Laura sharing her thoughts/experiences with customer engagement via social media channels!

Engagement 279

Engagement Social Media Tweetdeck Reputation 279

Keyhole.co

JANUARY 20, 2024

In this article, we’ll go over some Facebook marketing strategies you can try to increase your customer engagement, build brand awareness, and drive sales. Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty. And you could be one of these brands.

Small Business 100

Small Business Engagement Strategy Facebook 100

Webbiquity SMM

JANUARY 31, 2019

Social media success isn’t nearly as random as it can seem. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Social Media Network Marketing

FEBRUARY 28, 2024

In today's digital age, social media has become a double-edged sword for businesses. While it offers unprecedented opportunities for engagement and brand promotion, it also exposes companies to the risk of public backlash and reputational damage. This team should be well-trained and equipped to handle crises effectively.

Social Media 56

Social Media Reputation Sentiment Issues 56

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? Glad you asked.

Data 140

Data Social Media Sentiment Team 140

Sprout Social

FEBRUARY 2, 2023

In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Why social media consistency matters for brands Consistency on social media isn’t just nice to have: it’s a non-negotiable for long-term success.

Social Media 110

Social Media Insurance ROI Meme 110

Sprout Social

JULY 6, 2022

Every company should strive to be driven by data. Those insights drive real business value, whether you’re proactively increasing customer retention, engagement or satisfaction, or creating new products or services that solve problems your customers didn’t even know they had. What is social media intelligence?

Social Media 115

Social Media Sentiment Survey Marketing 115

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Social isn’t just about awareness anymore. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders.

Collaboration 121

Collaboration Social Media Team Sentiment 121

Bill Hartzer

NOVEMBER 17, 2023

In a groundbreaking collaboration, Mindshare, the media services company under the WPP umbrella, and technology giant Snapchat have delved into the intricate world of social media behavior, revealing the subconscious associations that users have with different platforms. ” The study didn’t stop there.

Social Media 95

Social Media Survey Study Collaboration 95

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. SVB wasn’t the only bank to experience a social media-induced run this year, with First Republic Bank following suit and collapsing two months later.

Social Media 74

Social Media Banking Brands Sentiment 74

Oktopost

JUNE 19, 2020

With all that responsibility, should social media activity be yet another item on a CEO’s to-do list? Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. Of those active on social media, 70% use only LinkedIn. Absolutely.

Company 124

Company B2B Loyalty Survey 124

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

MARCH 28, 2024

For example, hashtag analytics offer insight into how many people see your posts because of the hashtags you use, which hashtags get the most traction and how much engagement your posts get because of those hashtags. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses.

Hashtag 102

Hashtag Analytics LinkedIn Content 102

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Oktopost

JUNE 4, 2020

A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. But with the metaphorical and literal explosion of social media, defining “best judgment” and “be real” has gotten a lot less straightforward. Use of company social accounts.

Policies 146

Policies Social Media Guidelines Sentiment 146

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. For example, Netflix uses AI to provide personalized movie and show recommendations, enhancing the user experience and engagement for its audience. Why this surge?

Patterns 120

Patterns Sentiment Analysis Proposal 120

Sprout Social

MARCH 20, 2023

Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? But with organic social media (and the elusive algorithms that power it), you can’t target a specific audience. Community is a vague word though. What does it all mean?

Communities 86

Communities Products Company Strategy 86

Convince & Convert

MAY 23, 2014

cmmitchell4 Tweet This Opportunities to Engage Like many of today’s social pros, Chad came to social media from a background in journalism. Chad has seen communication evolve from handwritten letters, through mass fax and phone calls, to email, and now social media. Tiger Woods. See you next week!

Company 140

Company Social Media Sentiment Journal 140

Sprout Social

FEBRUARY 27, 2023

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. We’re discussing both the icks and ideals for Women’s History Month social media ideas. For some women, like Alexa Heinrich, Social Media Manager at St.

Social Media 117

Social Media Team Groups Groups 117

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles?

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. What is social media moderation? Enter social media moderation.

Eventful 114

Eventful Social Media How To Sports 114