Sprout Social

APRIL 17, 2023

At Sprout Social, we recognize the hurdles that come with understanding social media ROI. To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform.

ROI 100

ROI Social Media Management Team Study 100

Firebelly

FEBRUARY 23, 2012

He’s a serial entrepreneur, a leading voice on social marketing, and now working for one of the biggest email companies in the world. You’re going to love his candor as we talked about being “engaged”, transparency, ROI and whole helluva lot more. Who should own customer engagement?

ROI 244

ROI Engagement Training Exercises 244

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. And while you may be great at crafting a goal-driven influencer campaign, you might struggle with calculating your influencer marketing ROI just like many others. 50% of millennials trust product recommendations from influencers.

ROI 52

ROI Influencer Marketing Campaign 52

Sprout Social

JUNE 13, 2023

The Total Economic Impact™ of Sprout Social, a commissioned study conducted by Forrester Consulting on behalf of Sprout, found that a composite organization, based on real interviewed customers, realized a 233% return on investment (ROI) and $1.3M In 2021, the company incorporated the Smart Inbox and Publishing add-ons.

Atlassian 99

Atlassian ROI Social Media Collaboration 99

Hootsuite

JULY 21, 2022

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

ROI 113

ROI HootSuite Cost Campaign 113

Hootsuite

NOVEMBER 8, 2021

ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). Track micro and macro actions to understand ROI.

ROI 136

ROI Metrics HootSuite CPM 136

Mindjumpers

JANUARY 25, 2013

But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? The confusion on social ROI might remain the same unless social media professionals stop trying to evaluate their online efforts the same way they measure the success of their other marketing activities.

ROI 245

ROI Metrics Crowdsourcing Sentiment 245

Socialmedia.biz

FEBRUARY 24, 2019

Despite promising results, a significant number of professionals in leadership positions were skeptical of social media’s impact on a company’s growth. Why should you go beyond the conventional ROI metrics of success? Remember, getting an ROI from social media marketing goes beyond just math and numbers.

ROI 132

ROI Social Media Airlines Proposal 132

Keyhole.co

OCTOBER 20, 2022

Engagement rate gives us an assessment of the quality of the content, independent from the number of followers an account has. Table of Content What is Engagement Rate? Why Should You Track Engagement Rate? How to Calculate Engagement Rate. What is Engagement Rate? Why Should You Track Engagement Rate?

Engagement 105

Engagement Metrics ROI Comparison 105

Visually SM

JULY 31, 2020

Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. Twitter, on the other hand, revealed that tweets that contain videos are nothing less than 10 times more engaging. On Youtube, the increase has been 99% in the same period.

Social Media 246

Social Media Video Company Content 246

Keyhole.co

FEBRUARY 20, 2023

If you want to create a powerful and effective marketing campaign, you’ll need to understand how these two roles differ and how you can measure their effectiveness in the form of ROI. Your ROI, or return on investment, is the measurement of the success or failure of any venture. It’s not directly marketing your company.

ROI 59

ROI Influencer Marketing How To 59

Keyhole.co

JANUARY 20, 2024

In this article, we’ll go over some Facebook marketing strategies you can try to increase your customer engagement, build brand awareness, and drive sales. Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty. And you could be one of these brands.

Small Business 100

Small Business Engagement Strategy Facebook 100

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. It’s because social media is the third-largest engagement channel just after email and website.

Engagement 118

Engagement B2B Data Social Media 118

Keyhole.co

JANUARY 27, 2023

Sagefrog reports that 66% of marketers have seen a positive return on investment (ROI) from social media marketing. And some marketers have even reported ROIs as high as 1000%. A study by Statista reveals that the majority of B2B marketers around the world report that LinkedIn produces the highest ROI for them. times in Taiwan.

ROI 52

ROI B2B Social Media How To 52

Sprout Social

NOVEMBER 28, 2022

Instagram stories are a powerful feature to use to engage with your audience. And more opportunities to post means more opportunities to creatively engage with your audience. In this article, we’ll give you 39 engaging Instagram Story ideas to help spark more content ideas, without burning yourself out in the process.

Instagram 124

Instagram Engagement Brands Avatar 124

Keyhole.co

JUNE 26, 2023

The engagement rate gives us an assessment of the quality of the content, independent of the number of followers an account has. What is Engagement Rate? Engagement rate is a metric used to assess the average number of interactions your social media content receives per follower. That would gain a high engagement rate.

Engagement 52

Engagement How To Metrics ROI 52

Koka Sexton

FEBRUARY 24, 2012

There are many articles on the ROI of social media. Many of them talk about the ROI of social media not being revenue but more about extending marketing reach and connecting with prospects and customers. One I read recently was called Tackling the Question of Social Media ROI: Change Your Goals. Social Media Engagement.

ROI 102

ROI Social Media Engagement Skills 102

Keyhole.co

MARCH 8, 2022

Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. Now if you’re thinking about how your brand can ride this organic wave, improve TikTok engagement rate, and how to use TikTik to promote your business, this article is for you. High engagement rate. What is TikTok marketing?

Engagement 119

Engagement Hashtag Influencer Trends 119

Mindjumpers

NOVEMBER 10, 2011

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry. Similar Posts: How to Measure Your Social Media ROI [Infographic].

ROI 244

ROI Social Media Metrics Survey 244

Oktopost

JANUARY 9, 2023

Are you using social media to engage with customers, but have no idea how to measure your success? You’re not alone—many marketers struggle with understanding social media engagement rates. This, on its own, makes it essential for businesses to track social media engagement rates and prioritize increasing them.

Engagement 62

Engagement Social Media How To B2B 62

agora pulse

JANUARY 8, 2019

The biggest challenge is estimating the social media ROI. What is Social Media ROI? Social media ROI (“return on investment”) is a measure used to signify the return from the cost of investment in social media. Why Track Social Media ROI? First, figure out what your company’s goals are. Getting Started.

ROI 87

ROI Social Media Industry Insurance 87

Keyhole.co

JANUARY 4, 2022

If your company uses LinkedIn for business, then tracking LinkedIn analytics would be an important part of your social media strategy. LinkedIn analytics tools provide the data you need to improve your LinkedIn ROI, impressions and reach your goals. Now you may wonder, why does it matter?

Analytics 98

Analytics LinkedIn Engagement Tools 98

Oktopost

NOVEMBER 28, 2022

Any business that wants to succeed must master the art of customer engagement. Despite the challenges, it’s essential to get engagement right. So, how can you ensure that your B2B brand is engaging its target audience and closing deals? To begin with, let’s define what B2B engagement is, and why it’s so important.

B2B 84

B2B Metrics Engagement Data 84

The Realtime Report

AUGUST 29, 2023

The Ultimate Guide to Choosing the Best SEO Company for Your Small Business Choosing the right SEO firm, especially for SEO in Perth , can feel akin to finding your way through a labyrinth. And while an occasional hiccup in reviews is expected for any company, a consistent echo of complaints or unending areas of discord should raise eyebrows.

Small Business 91

Small Business SEO Company Price 91

agora pulse

MAY 29, 2018

Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Businesses use ROI to calculate dollar/cents return on a dollar/cents investment and social media is no different. Social ROI- A Story. Establish CPC to Prove Social ROI.

ROI 108

ROI CPC eBook URL 108

agora pulse

MAY 29, 2018

Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Businesses use ROI to calculate dollar/cents return on a dollar/cents investment and social media is no different. Social ROI- A Story. Establish CPC to Prove Social ROI.

ROI 108

ROI CPC eBook URL 108

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? determining which topics generate the highest traffic and comment activity on a company blog, what time of day is most productive for tweeting, etc.). Is social media ROI measurable?

ROI 193

ROI Social Media Vocus Metrics 193

agora pulse

DECEMBER 15, 2018

What is social media ROI? Social media ROI (“return on investment”) is a measure used to signify the return from the cost of investment in social media. Why track social media ROI? Tracking the ROI of a social media campaign can show you what is working for your company and what isn’t. Tracking Customer Engagement.

ROI 75

ROI Social Media Industry Insurance 75

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. Expanded reach: People follow people rather than companies.

Examples 136

Examples B2B ROI Analytics 136

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Yet, 61% of marketers claim measuring ROI is a top challenge. Why is social media’s ROI so elusive, despite marketers’ increased focus on this function and despite the proliferation of social marketing tools? ” Click To Tweet.

B2B 91

B2B ROI Social Media Hashtag 91

Keyhole.co

JULY 28, 2023

In business-to-business (B2B) marketing, social media has become a potent tool for connecting, engaging, and building lasting relationships. This comprehensive guide will explore the dos and don’ts of B2B social media marketing, providing actionable insights to effectively leverage social media for your B2B company’s success.

B2B 52

B2B Company Social Media Marketing 52

Hootsuite

AUGUST 13, 2020

For modern brands with an online presence, strong social media engagement is a sign that you’re making an impact in the market. It’s not just about looking popular: it’s about making meaningful connections with current and future customers, which will serve to boost your brand ( and ROI ) both on and offline. Do they like your dip?

Engagement 145

Engagement Social Media How To HootSuite 145

Webbiquity SMM

MAY 1, 2018

In this article, we take a look at why engagement on your social media platforms is so important. One of the most important reasons to aim for enhanced engagement on your social media platforms for your next trade show is so that you can use those platforms to deliver key pieces of information. Providing Important Information.

Platform 152

Platform Engagement Hashtag Eventful 152

Mindjumpers

AUGUST 6, 2012

focused on helping marketers transform social data into a measurable ROI. It’s undeniable that a large part of the global focus amongst companies right now is on data and ROI when it comes to social media. More and more companies are starting to use the Klout score from for instance a job recruitment perspective.

ROI 199

ROI Klout Data Influencer 199

Harp Interactive

AUGUST 3, 2010

I am sure many of you have similar concerns regarding hiring a company for your social media and SEO needs. Even before the interview you must conduct detailed background research and check the company/consultant’s profiles on popular social media platforms. Check their credentials and the company’s search engine standing for keywords.

Questions 313

Questions Company Social Media Real Estate 313

Dave Fleet

JUNE 15, 2010

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. Critically, Audience also lets you assign a dollar value to visitors based on their visits to competitor sites, to help determine the ROI of your social media activities.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Keyhole.co

AUGUST 29, 2020

Jump Links: Influencer Social Media Metrics How to Calculate the ROI of an Influencer Influencer ROI Calculation Examples. Collaborating with an influencer is a great way to fast-track your success, but how do you calculate the ROI of working with an influencer? Let’s walk through some of the key influencer ROI metrics.

ROI 52

ROI Influencer Social Media How To 52