Waxing UnLyrical

OCTOBER 22, 2010

Each of them provided feedback on the launch plan, and ideas on how best to increase engagement. ROI is the #1 question and CRT/tanaka was very particular about setting the right expectations from social media [during this ] year-1 engagement. decision on what to measure will be unique to each company. Were they paid?

Postrank 151

Postrank Campaign Tourism Social Media 151

Jason Yormark

AUGUST 30, 2009

Most people with a pulse can tell you that Facebook and Twitter are all the rage, but Socialnomics drives it home with detailed examples from organizations that have embraced social media and found huge success (Obama’s campaign detailed in Chapter 4), to companies that have missed the boat (see Hasbro’s Scrabble incident in Chapter 7).

Review 209

Review Case Study Postrank Study 209

Waxing UnLyrical

NOVEMBER 14, 2010

Does blogger outreach really require engagement? As always in good company with the Tinu and the others. I still don’t know. But while I’m figuring it out, here are some posts from folks not on my blogroll but in my Reader for you to enjoy. A guest post by David Spinks at Spin Sucks. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Blogroll 214

Blogroll Class Postrank Comments 214

Waxing UnLyrical

NOVEMBER 7, 2010

Why: Speaking engagements are one of the ways to build your thought leadership, a critical component of PR. How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. Do you really need another reason? I’ll give it to you: palooza! Palomino wins this round.

Class 144

Class Creative Commons Postrank Conference 144

Waxing UnLyrical

DECEMBER 14, 2010

One applicant spoke about an Australian ex-Prime Minister’s use of social media as a fundamental part of his election campaign in engaging young voters. Mark as read Approve comment Representing companies as their PR specialist is an extremely important job, I can see what you mean about not just the average applicants making the cut.

Class 227

Class How To Applications Course 227

Waxing UnLyrical

JANUARY 13, 2011

With Google Analytics I can see if people are engaging with our blog’s content and then use that information to adapt to the preferences of site visitors. Those are readers I know weren’t on our print distribution list and I can see that they are engaging with our content. So pitching the merits of going paperless was a no-brainer.

Project 170

Project How To Class Posterous 170

Kikolani

JANUARY 26, 2010

Most natural links generally are linked to your website or company name. Tiffany asked us for input of what we would have liked to seen but didn’t at #SMAZ – the topic that came to mind for me was more discussion on how to build community on social media and engage with fans / followers. Blogging Tips for Serious Bloggers.

ROI 114

ROI SEO Social Media Tips 114

Waxing UnLyrical

DECEMBER 16, 2010

. … “… That’s why most of my business comes through face-to-face networking either through business groups, chambers of commerce, or volunteering my services at local non profit organizations. “ ‘Engagement’ is overrated. Why is anyone – a person, a company – embarking on social media?

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

DECEMBER 6, 2010

Are you engaging in conversations? Facebook crosses over audiences, so while I have some business "friends" an update about my company or a blog post that really got me fired up wouldnt make sense shared to mostly old school friends. Engagement" is overrated. More importantly, it’s about how you’re interacting on them.

Class 211

Class Comments Eventful Conversation 211

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. Size Doesn’t Matter I’m also often asked about how social media execution differs between large and small companies.

Social Media 147

Social Media B2B Strategy Consultant 147

Waxing UnLyrical

NOVEMBER 10, 2010

Writing 3-6 blog posts a week combined, for my site, PRBreakfastClub, my companys site and a top secret project Im working on has made me a better writer in my "day job." On the flip side, when I attend a networking event, Im pretty open about why Im there: to meet, engage and hopefully make good contacts. Read All About It!

Class 226

Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

FEBRUARY 8, 2011

Talk to them, engage with them and their content and show them that you should be on that list. If you want to be on a list, get to know the person who’s compiling that list. If it’s that important for you (you as in the general “you&# ) to be on someone’s list, get to know them. Read All About It!

List 161

List Class How To Comments 161

ProBlogger

APRIL 6, 2011

When I work with a brand over an extended period of time, the first step is about establishing credibility, respecting the existing communities, engaging with them. high-quality website visitors (defined by a conversion or engagement). They use online research companies who may have built up a database through cheap banner ads.

Blogger 42

Blogger Brands Survey Cost 42

Waxing UnLyrical

JANUARY 7, 2011

So that I didn’t turn down other engagements that conflicted with it? As far as Rude Dude goes I will not be recommending him, his company or facilitating introductions for him any time soon. Fair enough. But why not tell me that IN APRIL 2010?! So that I didn’t block off dates? This was my (email) response.

Class 207

Class How To Health Care Comments 207

Waxing UnLyrical

DECEMBER 4, 2010

Even if Fast Company tries to tell you so. There are few celebs actually looking to engage in a dialog with their audience. The kicker What makes me most sad about this campaign is the effect it might have on non-profit organizations. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Class 233

Class Campaign Klout Influencer 233

Akamai Marketing

MARCH 29, 2011

Then measure it.You can use Google Analytics, PostRank or even (GASP!) What people expect from a blog is the ability to get to know the insides of a company, to hear a single voice, to get information or insight that they wouldn’t normally get. Speaking of Writers.What IS your company’s voice? Then live it.

Press Release 238

Press Release Technorati Klout Metrics 238

Convince & Convert

MARCH 3, 2010

Codify Listening & Engagement I still maintain that when the dust settles, we’ll all realize that social media is much better for customer retention than for customer acquisition. Remember, the most important customer of EVERY company is Google. There’s an optimal time of day and day of week to tweet. Between bit.ly

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Viper Chill

MARCH 1, 2010

Analytics & Research In a survey across thousands of large companies who actively monitor their stats online, only 35% stated that they actually changed their website based on what they saw. Postrank I have been using Postrank Analytics for about 3 weeks now and find it really impressive.

Resources 77

Resources Netvibes Marketing Delicious 77

Waxing UnLyrical

SEPTEMBER 27, 2010

I’m also in the entertainment industry and enjoy tweaking the nipple of large multi-national telecom companies that annoy me on a daily, if not hourly basis. I follow their company news, monitor the #ATTSUCKS hashtag on Twitter, and pay close attention to my own user experience. Goats, not sheep. Has AT&T noticed you?

Wireless 185

Wireless Class Feed Feedly 185

Kikolani

JUNE 28, 2013

3 Marketing Tools I Miss (and Their Alternatives) – If you used PostRank, Formulists, or Google Reader, here are the best alternatives. The Marketing ROI Guide to Delivering Smiles – You must have a delivering smiles system in place at your company. This Week on Kikolani. Blogging / Content. You hit publish.

Marketing 119

Marketing Postrank eBook RSS 119

Waxing UnLyrical

JANUARY 26, 2011

If a company is going to make money off my “likes,&# shouldn’t I get a piece of the pie , as Beth Harte said (and I agree) on Facebook? Maybe its one thing if I "like" a companies page (which I rarely, if ever, do anyways) because Ive entered their "home" on facebook. And if not, what’s the point?

Class 268

Class Facebook Privacy Public Domain 268

Viper Chill

MAY 6, 2010

Use Postrank to Find Engaging Posts When I wrote a post about the 28 items in my internet marketing toolbox, I covered a nifty little service called Postrank Analytics which lets you see your most shared blog posts on sites like Digg, Delicious and Twitter.

How To 77

How To Delicious StumbleUpon Postrank 77

Kikolani

JULY 23, 2010

How to use PostRank for social media analytics and engagement – check out the social sharing statistics on your site & others, plus get a free three month trial of their analytics to get in-depth engagement analytics. Sponsors are already rolling in, including the popular web hosting company Hostgator.

Resources 129

Resources SEO GPL Mashup 129