article thumbnail

4 Reasons to Use Chatbots in the Pharmaceutical and Healthcare Industry

Digimind

Coming in various forms such as mobile applications, website-based applications, Facebook Messenger, and telecommunication, chatbots are redefining the way pharmaceutical and healthcare companies interact and engage with their clients. The use of chatbots can fill this void and benefit the company and its customers.

article thumbnail

How Pharmaceutical Brands in APAC and the US are Building Their Brand Reputation on Social Media

Digimind

Social media has become the cornerstone of most brand development and customer engagement strategies. This is even more so as consumers become increasingly engaged with brands, from sharing feedback, to seeking customer support.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How Brands in the Pharmaceutical Industry Stack Up

Unmetric

Brands Analyzed: Abbvie, Allergan, AstraZeneca, Bayer, Boehringer Ingelheim, Bristol-Myers Squibb, Eli Lilly & Company, GSK, Johnson & Johnson, Merck, Novartis, Novo Nordisk, Pfizer, Roche, Sanofi. The social networks themselves enforce certain rules and restrictions for pharma companies. Most engaging Facebook Posts.

article thumbnail

How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

You can engage these potential participants by also sharing valuable content on targeted medical conditions, etc. An isolated patient population still will have a wide range of influences that affects the type of information they’ll likely engage with on social platforms. Companies that Use Social Media for Clinical Trial Recruitment.

Research 194
article thumbnail

How AI insights improve decision making

Sprout Social

These leaders also expect their companies to increase investment in AI for marketing in the next three years. For long-term success, companies may face challenges when implementing this technology due to a lack of understanding and organizational experience with AI.

Sentiment 108
article thumbnail

7 risks of not prioritizing social media governance

Sprout Social

Anyone who manages their company’s social media for a living operates every day in fear of being the one at the helm when the company Twitter account is hacked. But focusing on it is the number one way to avoid your company being in the headlines because criminals hacked your account and something terrible was posted.

article thumbnail

5 Things Social Listening Data Can Tell Us About Zika

Talkwalker SM

Social media has changed the way information about global or local health crises spreads and it is in the process of changing how pharmaceutical companies are using this information to gather more insights about their products and customers. The post with the most engagements comes from Instagram’s official account.