LinkedIn Adds New Tools for Company Pages, Including Employee Notifications Option
Social Media Today
OCTOBER 15, 2019
LinkedIn has added some new tools to help increase employee engagement, and ensure your Company Page is complete.
Everything You Need to Know on Real-Time Engagement Platform
The Realtime Report
MAY 22, 2023
Everything You Need to Know on Real-Time Engagement Platform The real-time engagement conversation platform empowers people, managers, and leadership with frequent, simple pulse surveys that may be completed in two or three minutes. To prevent this, use smart alerts to send relevant notifications at the most reasonable time.
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How companies use video content on social media
Visually SM
JULY 31, 2020
Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. Twitter, on the other hand, revealed that tweets that contain videos are nothing less than 10 times more engaging. On Youtube, the increase has been 99% in the same period.
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How to Create an Employee Engagement Social Media Strategy: Tips and Tools
Hootsuite
APRIL 12, 2021
An employee engagement social media strategy doesn’t have to be complicated. Simply involve employees in your social strategy to keep them more engaged at work while extending your social reach. The Edelman Trust Barometer shows that people have much higher trust in regular employees (54%) than in a company’s CEO (47%).
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YouTube At A Crossroads: Social Media Network or Streaming Service?
Ignite Social Media
APRIL 22, 2021
This decision had our team heavily weighing which category was more appropriate for the company. The success of YouTube subsequently led to several similar online video streaming platforms, from companies such as Netflix and Hulu. You can engage with your audience in the form of status updates, subscriber polls, and Q&As.
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Harness First Party Social Intent Data to Accelerate Sales Pipelines with Oktopost’s Social Signals
Oktopost
OCTOBER 30, 2023
In today’s business environment, the ability to discern and act upon a potential customer’s needs and desires can be transformative, enabling businesses to engage with prospects more effectively and convert them into loyal customers. Now, this data is no longer held exclusively to the owners of a company’s social media accounts.
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How to Measure Customer Engagement and Why It’s Important
Pixlee
SEPTEMBER 29, 2020
The digital era has brought about a significant shift in how successful companies promote themselves. With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. What is Customer Engagement? Why is Customer Engagement Important?
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Strategies to Ensure an Engaged Social Presence
Harp Interactive
JANUARY 27, 2010
My topic, in case you missed it, was “Propel your Social Media Marketing to New Heights: Strategies to Ensure a Winning and Engaging Social Presence&#. Below I recap some of the highlights from the hour long interview: This is part 1 of a 3 part series… ISMA: What do you mean by “an Engaged Social Presence”?
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Best Practices for Social Media Live Events
Ignite Social Media
JANUARY 19, 2021
Now, let’s dive into a more in-depth discussion on live options, how to promote them, and how to keep people engaged while watching. . Your followers may also get a notification when your event goes live, promoting a larger reach. Facebook Live videos receive 3X higher engagement than ones no longer live. YouTube Live.
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LinkedIn Elevate & What It Means for Employee Advocacy on Social Media
Ignite Social Media
MARCH 11, 2020
Recently, LinkedIn announced that they would be merging Company Pages with LinkedIn Elevate, their employee advocacy tool, making it even easier for companies to start engaging their employees on the channel. Before the merger, Elevate was a separate app that had an additional charge.
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How the YouTube algorithm works in 2022
Sprout Social
FEBRUARY 16, 2022
Moreover, the company used surveys to collect information on what users enjoyed and preferred. Ads were running alongside videos that promoted offensive or violent content, leading many major companies to pull their advertising. Engagement: Videos that have had the most engagement as related to the search query.
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Social Media Engagement: 5 Revamped Tricks for Brands
Pixlee
JULY 27, 2020
Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? Publishing timely, relevant content results in happy, engaged fans. Feature posts for Evergreen Engagement.
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How to supercharge your marketing strategy with AI automation
Sprout Social
FEBRUARY 19, 2024
In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly.
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Social Media Live Streaming 101
Ignite Social Media
APRIL 21, 2020
Establish a script/timeline ahead of time – plan out key talking points that will keep users engaged throughout the duration of the broadcast. Engage with viewers throughout the live broadcast – encourage ongoing interaction by responding to users’ commentary. Facebook Live Best Practices. For more requirements, click here.
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The Social Media Manager’s Daily, Weekly, Monthly Checklist
Buffer Social
SEPTEMBER 20, 2023
Reply to notifications on all platforms It’s important to reply to people who are engaging with you on social media. You can also use Buffer’s engagement features to reply to Instagram comments. bffr, bufffer) Names of the most active/visible members of your company (e.g.,
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Marketing Platforms for Realtors that Generate Results
The Realtime Report
NOVEMBER 11, 2020
Besides that, Facebook encourages engagement with your followers, encouraging them to convert to customers. The features in Real Geeks include social media marketing tools, agency activity reports, lead capture notification, email blasts, and lead routing. Increase engagement with prospects. Track and follow leads through CRM.
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Top 10 Demand Generation Tools for 2024
Oktopost
JANUARY 11, 2024
A demand generation tool is software that helps businesses attract and engage with their target audience, raising interest in their product and driving prospects through the sales funnel. Demand generation tools have a much broader scope and focus on improving engagement and awareness through the first few steps of the customer journey.
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What’s Does the Daily Routine of a Social Media Manager Look Like?
agora pulse
JANUARY 6, 2021
Then set up calendar notifications or alarms with plenty of time to spare. I find that it’s easier to stay focused when I check in with clients and colleagues at a few specific times throughout the day rather than constantly responding to new message notifications. Respond to Engagement and Mentions. Check Paid Social Campaigns.
6 Ways to Avoid the Instagram Shadowban in 2022
Hootsuite
OCTOBER 11, 2022
Create a positive environment, be respectful in all communications (even DMs), don’t post inappropriate content or promote violence, and—especially important for companies—ensure you own the copyright (or have permission) for everything you post. Don’t act like a bot. Be consistent. How can you tell if you’ve been shadowbanned on Instagram?
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Could WhatsApp Be the Next Big E-commerce Channel?
Later
JUNE 2, 2021
With the WhatsApp for Business API, brands can use WhatsApp as a home for customer service chats, timely notifications, and product recommendations. As the app is comfortable and familiar for most users, it’s an easy platform to reach and engage with customers. . Timely Notifications. Source: WhatsApp. New Message Formats.
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How to create a complaint management system to protect your brand reputation
Sprout Social
JANUARY 10, 2024
Mishandling complaints could harm your company even more than the complaint itself. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints.
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SMS marketing 101: How to use text messaging in your marketing strategy
Sprout Social
JUNE 14, 2022
These messages can be anything from promotional offers and discounts, to appointment reminders and shipping notifications. Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications. Many companies use SMS marketing to gather reviews about their service or staff.
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How to Use LinkedIn Hashtags
Oktopost
FEBRUARY 9, 2021
For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. It’s considered the go-to platform for B2B companies. . LinkedIn has seen an uptick in user engagement of late. Thanks in part to work-from-home orders caused by the pandemic, engagement on LinkedIn has grown 50% , year over year. .
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The Ultimate Guide to LinkedIn Sales Navigator
Oktopost
DECEMBER 4, 2023
Sales professionals are also using the tool to maximize their social selling strategy by leveraging its capabilities to find new leads, discover new engagement opportunities, and build stronger relationships with prospects. This will enable you to cultivate and nurture strong relationships with high-value prospects.
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5 Easy Ways to Get Better Instagram Engagement
agora pulse
JULY 13, 2016
Say goodbye to the “King of Engagement.” ” Social analytics and reporting firm Locowise recently revealed that Instagram engagement continues to trend downward. . When you take this simple action, the user will receive a notification. Make sure you monitor your Instagram engagement statistics.
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Valuable Things Twitter Mentions Can Tell You About Your Business
Hootsuite
MARCH 15, 2021
You will get a notification for each new mention your brand gets. If you’re unsure how to check your mentions, know that all Twitter mention notifications show up in the All tab, which you can see by clicking on Notifications (the bell icon) in the Twitter menu. Anyone you mention on Twitter will get a notification.
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No-Cost Ways to Grow Your Social Media Following
Ignite Social Media
NOVEMBER 15, 2019
When you buy followers, there’s a strong chance that the company you bought the followers from just created a bunch of fake accounts to pad your numbers, and you’re going to be working hard to create content for an empty room with no engagement. Engage Outside of Your Brand Channel. Post Eye-Catching Photos.
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How to Make the Most out of Virtual Events on Social Media
Ignite Social Media
OCTOBER 9, 2020
Whether it’s an impromptu conversation between thought leaders at a company or a planned out & pre-recorded discussion, all major platforms have some way to host this video. LinkedIn has done great work in helping companies and brands host corporate events online. Keeping Your Audience Engaged.
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Top 10 Social Listening Tools
Oktopost
DECEMBER 22, 2019
Social listening also helps you keep tabs on the social media sentiment toward your company and products. When you listen to your customer base, you can engage in ways that feel authentic instead of forced, increasing acquisitions and gaining valuable insights along the way. The Benefits of Listening. BuzzSumo. . Meltwater. .
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7 Tips to Create an Efficient Social Media Workflow [Templates]
Hootsuite
MAY 1, 2023
Scheduling posts: At the optimal time and date for maximum engagement. Monitoring: Tracking performance and engagement once posts are live. Copywriter: Copywriters are responsible for creating engaging posts and captions for social media channels. Approvals: From both internal and external stakeholders.
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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)
Buffer Social
SEPTEMBER 11, 2023
I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. I’ve always made sure to engage and respond to people who leave comments. What’s the true ROI?
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10 ways the Sprout Social mobile app lets you manage social from anywhere
Sprout Social
DECEMBER 3, 2020
If you’ve ever found yourself needing to publish a company update while you’re away from your computer, Sprout’s mobile publishing feature makes it as easy as a few clicks on your phone,” said Blue Corona’s Digital Content Manager, Ryan Maloney. And remember those notifications we talked about? You’re set!
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Trending Hashtags, Reshares & Other Updates to the Advocacy Board
Oktopost
SEPTEMBER 26, 2019
Your employees’ networks are valuable marketing assets that can generate far more engagement than corporate channels. Oktopost is here to help on this journey: our latest updates to the Advocacy Board will allow you to improve advocates’ experience, boost engagement and streamline content management at scale.
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Airbnb Social Media Strategy: Sharing Stories, Building Community
Keyhole.co
MARCH 24, 2024
The company also recorded a whopping $2.2 That’s why the company played on the aspirational aspect of beautiful houses, which their social media profiles reflect clearly. The regular contests create excitement, spreading brand awareness and driving increased engagement to the posts. But today, Airbnb boasts 7.7
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Online reputation monitoring: What it is and why it’s important for business
Sprout Social
OCTOBER 19, 2023
This is especially true for brands that take the time to authentically reply and engage with their audiences. You need to consolidate your notifications and alerts Anything you can do to keep yourself from bouncing between platforms is a plus. Having cross-platform alerts and notifications in one place can do the trick.
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Real Estate Facebook Pages: How To Attract Traffic and Leads
Hootsuite
MAY 2, 2023
As a real estate agent, you have a few options to choose from including: Real Estate Agent Real Estate Developer Real Estate Company Real Estate Appraiser Real Estate Service Commercial Real Estate Agency Select the option which best represents your Page and business, whether you’re a solo agent or part of a team.
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How B2B Tech Marketing on Twitter is Changing (Research)
Webbiquity SMM
AUGUST 27, 2019
Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. But to maintain its value to B2B companies, the leadership at Twitter needs to recognize the worrisome trends and take corrective action. 90% of B2B software companies have Twitter accounts—but more than a third are inactive.
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Facebook News Feed Changes. Stay Calm. Don’t Panic.
yMarketingMatters
FEBRUARY 8, 2018
Instead of blasting out mediocre content every day, invest your time in creating one or two pieces a week of really valuable content that will engage and resonate with your audience. #3 Engagement bait will be demoted in the News Feed. This encourages engagement, which in turn pushes your post into the News Feed. more below…].
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Why brands need a social media monitoring strategy
Sprout Social
FEBRUARY 18, 2020
Social media monitoring entails keeping an eye on your brand’s mentions online and responding to any engagement around it. These kinds of posts don’t come up in your regular network notifications, which is why it’s important to set up your monitoring tools. Have you ever Tweeted at a company and received radio silence?
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How to use brand safety tools to protect your brand’s reputation
Sprout Social
MAY 11, 2023
Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. Take Message Spike Alert notifications connected to Sprout’s Smart Inbox.
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How to Schedule and Automatically Publish LinkedIn Posts with Later
Later
MAY 26, 2021
Unlike other social platforms, users visit LinkedIn to specifically engage with business-related content — which is invaluable for brands or entrepreneurs looking to grow online. By regularly scheduling posts and engaging in conversations, you can tap into a thriving professional network and generate leads for your business or brand.
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Why lifecycle marketing matters for your social team
Sprout Social
JUNE 1, 2022
If you’ve ever had to explain the merit of impressions and engagement, you likely understand the frustration. But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. Both teams want the company to succeed.
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The Complete Guide to LinkedIn Events
Oktopost
APRIL 30, 2020
This engagement channel can potentially be an invaluable tool in networking and community-building. A LinkedIn Event organizer either be an individual profile or a company; page admins can create events for company pages. If you are trying to create an event for a company page, you need to have page admin privileges. .
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6 integrations to get more from your social media management platform
Sprout Social
NOVEMBER 11, 2021
You get hit with the same canned response multiple times, which leaves you so exhausted you vow to never waste your time or money with this company again. Many companies prioritize customer service. Scenario: A user messages you on LinkedIn about an upcoming conference your company is hosting.
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