Mindjumpers
JUNE 8, 2011
Here, Twitter is an effective tool to connect with people following certain hashtags to engage in conversation with the online tribe. This means there can be great value in timing news or relevant content around these popular events in order for them to have an engaged audience to spread the message. Do you have some tips to share?
Buzz Marketing for Technology
SEPTEMBER 15, 2010
PR should be trying to help us OWN as much digital media land as we can – that specifically relate to the conversations that are important for your company to be a part of. Engage with this article! Submit this to Netvibes. Share this on FriendFeed. Share this on Technorati. Share this on LinkedIn. Add this to 100 bookmarks.
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Janet Fouts
FEBRUARY 16, 2012
Get them all together in one place and show them the impact they could have if they were only engaged. Let them understand you’re not asking them to spend all day on social networks and that training is available to help them learn the right way to engage if they need it. But I don’t have time for this!
Proactive Report
JUNE 24, 2010
Start with your company name, brand names, competitors and add generic terms that describe your business and/or your product. Example: a skin care company should also listen for mentions of skin care, dry skin, aging, anti aging, wrinkle cream etc. Another tool you can use to make a great dashboard is NetVibes.
Webbiquity SMM
JANUARY 24, 2011
Monitor social media discussions of your company or product in real time? A feature-rich, realtime social media monitoring and engagement tool. Sysomos has an impressive blue chip customer list and the company’s recent acquisition by Marketwire gives it solid brand and investment backing. Create animations?
Proactive Report
DECEMBER 4, 2013
Figure out what the major bottom line objectives are for your business, company, client or situation. Other KPIs might be site traffic/lead ratio, form conversion (leads), organic search ranking, social media reach and engagement. Post it on your company newsroom. Make sure you are all on the same page.
Viper Chill
MARCH 1, 2010
Analytics & Research In a survey across thousands of large companies who actively monitor their stats online, only 35% stated that they actually changed their website based on what they saw. Google Apps means that you can control a ‘company’ online and use various Google services under that brand.
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