Remove Company Remove Engagement Remove Mobile Remove Paid Search

Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users.

5 Easy Black Friday Marketing Tips You Still Have Time For

Cody Ward

Black Friday (November 23, 2012) is going to be the most popular shopping day of the year in the United States and your company has the opportunity to participate. Customers are engaging with your marketing. You’ll naturally create content that you can spread across your Facebook Page, Twitter Profile, Pinterest board, and LinkedIn company page.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? How do marketers separate hype from reality in mobile? 97% of all consumers search for local businesses online. (An Less than half view social media as important for supplier/partner engagement. ( Organic or paid?

It’s Not a Sales Funnel; It’s an Engagement Funnel

Convince & Convert

Convince & Convert strategist Anthony Helmstetter is in the hot seat today, offering up his tips for revitalizing your sales funnel and customer engagement. What do you say when companies are kind of like, “I can’t be that helpful, or they are not going to hire me?”

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Make it interesting: Mobile gaming. Find ways to engage your audience: Interactive content.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. However, Facebook and Twitter send the most-engaged traffic as measured by average viewing spent time per visitor. 80% of Twitter use is on mobile devices.

How to Protect Yourself from Shady Search Marketing

Convince & Convert

Search marketing done right lands your site the first listing on Google or Bing results, but the consequences of search done wrong are much, much worse: In January 2016, the founder of a search agency in Texas was sentenced to 37 months in federal prison for his shady practices.

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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. Paid Influencer Marketing: Four influencers believe there will be more of this done in 2018.

Social Pros 15 – Marcus Sheridan, The Sales Lion

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Of course, Argyle Social , Eric’s company, data driven, social media management software.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Local/Mobile Search. Community Management/Engagement. Preparing a Social Readiness Gameplan in Seven Steps (Logic+Emotion): How can companies adequately prepare for social media monitoring and marketing? Why not see how some companies are gaining from it right now?

PPC Trends You Can't Ignore in 2018

Social Media Marketing

Paid search campaigns are surely the best way of improving your online visibility and increasing engagement on your website. 2018 would be the year where mobile PPC is expected to grow even further.

The 7 Deadly Sins Of Digital Marketing In 2014

Twist Image

I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. A lack of mobile. Screens are everywhere, they are connected and they are highly mobile. The consumer does not care that a mobile experience may be a costly investment. A mobile site that simply is a lesser version of a website is not the right solution. These searches are leads. To create moments of engagement with a consumer.

[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

To help businesses understand how the combination of SEO and digital paid media (often referred to as PPC since it is usually paid for on a “pay-per-click” basis) can help you and how to navigate some of the perils, here are a few tips to consider.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. B2b marketers believe social media is critical to organic search success.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. B2b marketers believe social media is critical to organic search success.

5 Helpful Social Search Articles

Firebelly

Here are 5 articles to help you understand social searchs relevancy to your business. Social Search Optimization A search engines ultimate mission is to serve the most relevant information it can.

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Hello, I must be going…

The Way of the Web

And going into a company of incredibly talented and digitally-aware people from senior management down to reception, I was well aware that the key objectives of knowledge transfer and integrating digital marketing throughout the business contained an element of self-redundancy at some point.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

companies now use social media for marketing (though the figure varies widely based on size of company)? Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? companies now use social media for marketing.

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

What type of posts generate the most engagement on Facebook? Reddit and StumbleUpon drive the least engaged visitors. Only 20% of CMOs use social networks to engage and collaborate with customers. Consumer marketing is about mobile, B2B is about content.

25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

WPO is the overarching term and concept that these writers are searching for to describe the significant and undeniable changes that have taken place in the search landscape over the past 12-18 months. How to integrate your paid, owned, and earned media by iMedia Connection.

Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity SMM

While “search plus social plus content” is inarguably inelegant, it was suggested that other terms such as “online marketing” or “inbound marketing” already covered the concept of web presence optimization (WPO). Search Engine Optimization (SEO ).

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How One Unhappy Customer Multiplies Across Social Media

Firebelly

In my instance the company's policy, which is special to Firestone and not to the industry as a whole, stood in the way. The company was arrogant -- all but the social media manager who chimed in on my post.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. The Growth of Social Media: An Infographic by Search Engine Journal.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What percentage of Fortune 100 companies are on Twitter?

Firebelly at Blog Indiana

Firebelly

Learn how to make data-driven decisions about content by using Insights, launch "legal" contests and promotions via the Wildfire application, and create an engaging landing tab for your Page with Static FBML.

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Best Web Presence Optimization Guides and Tips of 2010

Webbiquity SMM

But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), How to use search to shield your brand from negativity by iMedia Connection.

This Week in Social Media – 7/10/2013

Social Media Marketing

One of the most underrated correlations with social is search. From the article: "Although consumers are rapidly changing their habits and behavior, marketers still haven''t caught up, prioritizing SEO and paid search efforts above engagement over social media."

Fetching Friday – Resources Mashup & The Future of Google Author Rank

Kikolani

5 Ways to Bond with Your Blog’s Audience – Today I’m sharing five tips to engage with your readers, make them feel at home, and to turn your blog into a nice and warm get-togethers. Search Engines / SEO.

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Social Media Weekly Roundup 1/11-1/15

Firebelly

Social Media vs. SEO By Erik Qualman SEO is still a vital part of any product/companies health (especially in the here and now), but as we look down the road, the simple fact is that I trust more what my friends and peers think than an algorithm. So good companies are starting to listen to what is being said in the “social sphere” and adjusting their products/services accordingly.

social media marketing might be for you (and it might not)

Firebelly

Does social media marketing fit your company's approach to business? Are you customers deeply engaged in your brand? Does your brand have engagement value - content vise? So social media marketing may be right for your company. Digitalia | Indianapolis Social Media Marketing « Objectified: Our Relationship with Manufactured Objects and, by Extension, the People who Design Them. Main | You can’t fight the power of video. It’s bigger than all of us.

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10 PPC Blogs Every Marketer Should Read

Convince & Convert

That is exactly the same as 100,000s of companies around the world, who by the looks of things are better than you at it. Specialization: PPC + Paid Marketing Strategy. This blog is one of the best places to read thought leadership around search marketing. Search Engine Watch.

45 Marketing Tools to Consider for 2017

Razor Social

It can streamline a lot of key marketing functions, and it’s proving itself as a great revenue driver for companies large and small. Research shows that companies that use marketing automation to generate leads have a 53% higher conversion rate on average.

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A Guide to Conversion Rate Optimization Tool Categories

Razor Social

A/B testing, page level targeting, mobile-specific popups, and analytics that show you how well your forms are performing. This is a very efficient way to re-engage your visitors and ramp up your website’s conversions.

How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Every content plan needs a complementary promotion plan that combines paid, owned, and earned media. Building Your Promotion Plan Across Paid, Earned and Owned Media. Across your company’s paid, owned, and earned channels, how will you promote your beautiful piece of content?

25 Compelling Reasons to Blog for Business Yesterday

Writtent Blog

Have you heard that 90% of companies are using custom content for marketing? Organic search yields some of the most qualified leads of any form of marketing. There’s a difference between blogging, and having a company blog that you update so often.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

10 Metrics to Check When Your Traffic Crashes : With Google consistently trying to provide the best search experience, your rankings may fall at any time. User Friendly SEO : These are the tactics that search engine optimizers should use to optimize for search engines and user experience.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Awareness, recall, positive sentiment, “engagement&# and buzz aren’t enough to overcome this mercenary reality. Whole Foods does this similarly with its mobile application when it suggests meals/shopping lists based on health needs — and even suggests meals for ingredients you already have.

Get More From Email Signatures With Sigstr

Convince & Convert

That’s why I was so excited to chat with Dan Hanrahan from Sigstr, the company that is effectively harnessing the power of email signatures for simple marketing that works. It replaces the internal company newsletter that nobody reads.

Women in Blogging: 125 Fearless Female Bloggers

Kikolani

I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Her blog, Traffic Generation Cafe , covers blog, social media, and search traffic.