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The New Kind of Customer Loyalty Your Company Needs

Convince & Convert

The reality is that customer centricity has been on the radar of brands for some time now thanks to connectivity; social media platforms and a mobile-first culture have changed the ways consumers engage with brands and their expectations of those brands. Image via Unsplash.

Social media loyalty: me like you long time (but me hard to get)

Mindjumpers

This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media. At least, according to the 2010 edition of the ‘Consumer New Media Study’ by Cone, a Boston-based Omnicom Group company that specializes in brand trust.

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Building Loyalty Beyond Reason

Twist Image

Few companies had the financial wherewithal, human capital and marketing resources to harness this information fully. With the onslaught of social technologies and mobility we have arrived at a moment in time where the technology is both cost effective and consumers are sharing more and more in public forums. Imagine a world where companies (like that supermarket) are sending out unique offers to each and every one of their customers. Making The Loyalty Leap. loyalty.

How to Win Millennials' Brand Loyalty

Pixlee

Many brands focus on attracting Millennial customers but are finding it difficult to win over Millennial brand loyalty. What is brand loyalty and why is it important? Brand Loyalty Definition. How can your brand build loyalty with its Millennial customer base?

How to Choose the Best Mobile Strategy for Your Business

Convince & Convert

These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” This is a ripe opportunity for mobile.

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The Mobile Imperative

Twist Image

There's a sad truth about mobile, but I don't want to hear it. Making things even more complex are the telco companies who are still charging confusing fee structures for mobile data. How long will mobile ubiquity take? loyalty. mobile. mobile app.

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How Oscar Meyer is Cooking Up Customer Connections

Convince & Convert

Ask any company, and chances are they’ll tell you how much they love their customers. Clearly, bacon lovers need to prove their loyalty and knowledge of the proper type of bacon to eat. But are they willing to take that love to the next level and play matchmaker?

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. 90% of companies with 100 or more employees use social media in their marketing mix. Fortune 500 companies tend to be antisocial.

Why Apps Fail and Other Mobile Marketing Truths

Convince & Convert

It’s Jay Baer from Convince & Convert live today with my friend, a very special guest, Simon Salt , who is a digital strategist and the CEO of IncSlingers and the author of the brand new e-book, “The Shorty Guide to Mobile Marketing” Simon, how are you, good sir? It’s called, “The Shorty Guide to Mobile Marketing” Are there other Shorty Guides or did you pick that name, or is that sort of a category? No mobile foundation whatsoever.

How to Use Facebook Groups to Grow Your Business and Engage Customers

Hootsuite

Engagement breeds reach which breeds more engagement… and you want to get engaged, right? Here’s a hot fact: customers are loyal to companies that treat them well. Facebook’s algorithm is designed to prioritize content from Facebook groups with high engagement.

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

That’s why at Signal , we’ve dedicated a piece of our business to providing an affordable and simple product to help small businesses leverage mobile marketing, social media and email to grow and nurture their customer base.

Social Media Marketers: Time to Get Personal

Mindjumpers

Point being, that showing personal qualities in an engaging brand persona will make your target group listen over time, once you have proven your worth. Personality creates loyalty. Tweet.

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

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The Hitchhiker’s Guide to Tracking Website Engagement

Convince & Convert

The concept of “engagement&# follows a similar storyline and is quickly becoming one of those words that makes you throw up a little in your mouth. Like “buzz,&# “leverage,&# “ROI,&# and “word of mouth” before it, engagement has become the word du jour for marketers.

The Hitchhiker’s Guide to to Tracking Website Engagement

Convince & Convert

The concept of “engagement&# follows a similar storyline and is quickly becoming one of those words that makes you throw up a little in your mouth. Like “buzz,&# “leverage,&# “ROI,&# and “word of mouth” before it, engagement has become the word du jour for marketers.

Going Mobile – Vital Tips for B2B Digital Marketing Success

Buzzlogix

Achieving B2B mobile marketing success in today’s digital economy means marketing a mobile experience. This includes both mobile-friendly websites and mobile apps. Based on recent business trends , you might be thinking that mobile marketing is really something that will only benefit B2C companies, but this is incorrect. The reality is that you can’t let B2B mobile marketing opportunities pass you by. Your Site Needs to be Mobile-friendly.

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4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Since the mobile marketplace is extremely dynamic and the mobile consumer is ever changing, don’t become complacent just because you launched a responsive-design site. Moreover, 20 percent of mobile users use it as their primary device.

It’s Not a Sales Funnel; It’s an Engagement Funnel

Convince & Convert

Convince & Convert strategist Anthony Helmstetter is in the hot seat today, offering up his tips for revitalizing your sales funnel and customer engagement. What do you say when companies are kind of like, “I can’t be that helpful, or they are not going to hire me?”

6 Ways Web Check-ins Can Benefit Your Brand

Convince & Convert

Whether it’s big players like Foursquare inking a new loyalty rewards program with Pepsi, or niche developers like Untappd , addressing the beer drinking vertical with a mobile application that let’s you spread the word about the particular brew you are sipping upon, check-ins are on fire. In the interest of full disclosure, I work for a company with a new application called MOJO that provides free web-based check-ins. Loyalty.

How to Use Facebook Groups to Grow Your Business

Later

Facebook Groups are an effective way to create a community, drive engagement, and improve customer relations for your brand or business. For example, fans of skincare company Drunk Elephant created a group called Drunk Elephant Skincare Addicts , where its 5.3K

2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Smart social content marketing managers know how to whip up 140 character conversations and Facebook posts that keep their audience engaged and continuously activated toward growing closer to their brand. Purchase cycle (awareness, consideration, preference, purchase, loyalty).

Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. In fact, it’s been reported that Coca-Cola historically has invested 70% of their mobile budget on SMS marketing.

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Facebook Now Has 235 Million Monthly Gamers: Time to Start Gamifying Your Social Marketing Campaign?

Mindjumpers

The App Center seems to be a great success so far and learning that an ever-increasing number of people actually want to play games on Facebook should be a huge encouragement for companies and brands to start incorporating gamifying elements in their marketing campaigns and social media strategies.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. Content tips and tricks – actionable strategies to create engaging and profitable content on a tight budget.

Welcome to the Participation Age: Is Your Digital Brand Ready?

Pam Moore

We help brands of all sizes embrace the media of today to build community, build their brand, build their business and most importantly build the people who want to engage and join them in this world of inspiration and participation. How to engage and truly communicate at a human level.

The Art Of Marketing

Twist Image

She has been featured on the cover of Fast Company , she's been on Dancing With The Stars , had a successful clothing line with Aeropostale and much, much more. Brands can communicate, and get levels of engagement: someone responds to blog posts or follows you on Snapchat , for example. It's great to get a bunch of clicks or pageviews, but how can we tell when the stories we tell or content we share is effectively engaging and mobilizing audiences? engagement.

Media's New Business Model: Surveillance Capitalism

Twist Image

Then, the brand can support this relationship through better ads, loyalty, service and more. may not, in fact, be media companies. Nothing makes a Facebook (or Google) executive turn pale, squirm in their seat or lose eye contact more than when they are asked if they are a media company. And, candidly, I don't buy into the ideology that these Silicon Valley revenue juggernauts are not media companies. These companies don't really sell content or advertising.

5 Social Media Mistakes That Can Ruin Your Brand’s Reputation

Buzzlogix

After creating a profile on popular social networks, some companies expect to receive avalanches of followers and likes that will translate into lucrative sales. Make sure that either you or a team member reads and responds to every comment left for your company, even if it’s negative. Instead, show the human side of your company by taking the initiative to interact with other users and share interesting content with them.

Will The Marketing Agency Of The Future Look Nothing Like The Agency Of Today?

Twist Image

First, when it comes to the online channels, consumers see loyalty in a whole new light (check out my article from yesterday: Consumer Trust Is Not What You Think It Is These Days ). For a marketing agency to be successful in the future, it must make customer experience mapping and engagement, data-driven marketing and marketing technology core to their offering. Agencies must have strong technology partnerships (with companies like Adobe, Marketo , Acquia , Salesforce , etc.)

Why Customer Experience is the Ultimate Marketing Tool

Convince & Convert

According to Gartner , customer experience is the practice of designing for and reacting to customer interactions to meet and exceed customer expectations to increase customer satisfaction, loyalty, and advocacy. Offer Personalized Engagements. Image via BigStockPhoto.com.

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101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

Rapidly growing companies? Furthermore–75% of social media users “object to major companies and platforms using their personal information for commercial purposes.” Social media…to engage or to advertise? 500 Fastest-Growing Companies Use Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Instead, why not focus your social media efforts on trying to locate and engage with the Mass Influencers within your customer base?

Using Location-based Services for Content Marketing

Convince & Convert

Sure, location-based services like Foursquare are great for customer engagement and loyalty rewards. Through location-based services, customers are telling companies what they think is most interesting and noteworthy.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. Content tips and tricks – actionable strategies to create engaging and profitable content on a tight budget.

9 New Social Media Statistics and What They Really Mean

Convince & Convert

It’s not perfect research because the participants are self-selected and are primarily small business (65% are in companies with 25 or fewer employees). In our company, we describe this difference between small and big social/content as “ bricks and feathers.”

2017 Content Marketing Editorial Calendar Template and Tutorial

Pam Moore

Smart social content marketing managers know how to whip up 140 character conversations and Facebook posts that keep their audience engaged and continuously activated toward growing closer to their brand. 53% of email are opened on mobile devices (campaign monitor).

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

With the right personalization strategy and tools, companies can create an online equivalent of a brick-and-mortar store, where anything a consumer might want is located in a single aisle. Posted in behavioral targeting Personalization. What does personalization really mean?

How to Leverage Your Social Media KPIs to Drive Business Growth

Sprout Social

From tracking how your networks look to social media KPIs (key performance indicators) like engagement rates and follower counts, every section has its purpose. Does your company need to improve customer service or possibly grow brand loyalty among existing customers to improve retention?

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A complete calendar of hashtag holidays for 2019

Sprout Social

As brands have jumped on board the hashtag holiday train, it is not unusual to see your favorite companies post on almost every holiday imaginable, regardless of whether it is relevant to their business or not. This is one of the biggest missteps a brand can make when engaging with hashtag holidays. Your brand’s values are a critical element to both engagement and customer loyalty. Engagement

5 Bad Marketing Habits Made Worse by the Internet

Convince & Convert

We all know the empty promise of an advertisement claiming that a multinational, billion dollar company “cares” about us. And by that I mean, for most companies, it’s much, much worse online. Loyalty” Programs. Only engagement matters.

B2B Employee Advocacy Best Practices

Oktopost

Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. Imagine that company A has roughly 3,000 followers on LinkedIn. Employee Engagement.

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How to Get People to Your Social Sites and Keep them Coming Back.

Saying It Social

Here are some ways to drive people to your social sites and then keep them engaged. Really like this sign from Dillard’s because it tells you what benefits you will receive by engaging with them on their social sites. This company (sorry we can’t distinguish who it is) has their Facebook logo nice and prominent in the middle of their ad. The goal here is to make it as easy as possible for people to find and engage with you.

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10 Tips for Providing Top-Tier Twitter Customer Service

Sprout Social

Your responses both reflect on your company and determine whether or not your customer sticks around, after all. When a user tweets your company with a question or concern, you can assign the tweet to a specific member of your team. An oft-cited Twitter study on airline companies found that customers were willing to spend more with companies who responded fastest. Search for common misspellings of your company name. — T-Mobile (@TMobile) August 20, 2018.