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Foursquare Teams Up with American Express

Mindjumpers

According to the Wall Street Journal , Foursquare has partnered with American Express to offer discounts for shoppers who use Foursquare. For American Express cardholders, it is an expansion of their credit card service and a way to engage their customers. Mobile is future.

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Social Networking Stats: Twitter Engagement Drops, #RLTM Scoreboard

The Realtime Report

Foursquare: 40 million users. Twitter’s Growth Slows, Engagement Drops in Q4 . The company’s growth has slowed, adding only ~9 million users since the fall quarter (for a total of 241 million). Twitter Engagement: Q4’13 Timeline Views 148 billion, up 26% y/y. How will the company get user growth back on track?

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Foursquare and The New York Times Archive Would Be a Great Match

Adam Sherk

The recent partnership between Foursquare and Canada’s Metro is a good early example of the potential that exists. Metro will provide Foursquare with location-specific editorial content such as reviews, tips and articles on points of interest. I’d love to see a partnership between The New York Times and Foursquare.

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What’s Your Score? How Klout and PeerIndex Affect Social Engagement

Idaconcpts

So, given the growing importance of social media, it makes sense that companies are now measuring the relative importance, or influence, of the people using the networks. Klout and PeerIndex, the two major players in measuring social influence, have only been around for a few years but have already made a mark on digital engagement.

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Strategic Initiatives to Engage in Social Media Within the.

Mindjumpers

By engaging in social media and the possibilities that are available through Web 2.0, the level of service can now be increasingly improved, in large due to the possibility of engaging in dialogue with potential customers, and therefore in co-creating unique experiences for the customers.

Hotels 196
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VenueSeen: New Monitoring Tool Brings Customers and Brands Closer Together

Mindjumpers

VenueSeen sends a notification to the subscribing business when a customer shares their experience at the business’ specific location on Instagram, Foursquare or Foodspotting: a shared photo, a mention or a comment tagged with the company location. Use Instagram to Create Visual Engagement.

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Big data: seeing the forest and the trees

Sherrilynne Starkie

With Foursquare, a user could look to find people who are close by, like a woman in a nearby bar for instance. Luckily, this data integration feature has now been disabled by Foursquare. A good example is Jana, a company that makes users a partner in their own data. Big Data’s Not for Big Companies Only.

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