Company Engagement Flash Mob Social Networking 
Direct Marketing Observations
APRIL 27, 2010
With that being said, once people are “there&# , and they “get it&# , they can see pretty quickly what the trans-formative nature and power of social media is like, and what it can do. As well, by simply creating and putting it “out there&# validates our existence in these social networks.
Techipedia: Tamar Weinberg
JANUARY 28, 2010
By engaging the wedding party and having them dance down the aisle spontaneously, people watching the resultant video really felt the momentum. It’s why T-Mobile succeeded with a flash mob. Videos that have a completely unplanned “wow&# element to them definitely travel far in social circles. They got excited.
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