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Flash Mobs Go Social in India

Waxing UnLyrical

What the iPhone is to smart phones, flash mobs are to marketing. While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. Flash mobs have a way of engaging the audience. reading and traveling.

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What drives participation in a social network?

Direct Marketing Observations

Social Media flash mobs go nuts over corporate missteps-they validate each other in unison and then are further validated by Twitter, blogs and reaction from the company itself. Social media engagement is all about validating each other and our experiences and the content that we have created and…shared.

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Why Conservative Doesn’t Mean Boring in Financial Content Marketing

Convince & Convert

I gave a webinar a few weeks back about how to come up with fresh and fun ideas for content marketing using improv comedy. It conflates conservative voice (or market or strategy) with a mandate to have conservative (boring!) marketing content. They want a reprieve from all the bad marketing content shoved at them every day.

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Viral Marketing > 7 Traits of Highly Effective Viral Videos 7 Traits of Highly Effective Viral Videos by Tamar Weinberg on January 28, 2010 Share In the past few years, video has come a long way. They got excited. They laughed.

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