Flash Mobs Go Social in India

Waxing UnLyrical

What the iPhone is to smart phones, flash mobs are to marketing. While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. Flash mobs have a way of engaging the audience.

What drives participation in a social network?

Direct Marketing Observations

Social Media flash mobs go nuts over corporate missteps-they validate each other in unison and then are further validated by Twitter, blogs and reaction from the company itself.

Why Conservative Doesn’t Mean Boring in Financial Content Marketing

Convince & Convert

When well thought-out, however, fun can make a positive difference in engagement and in business for your firm. Wells Fargo – Wells Fargo organized a flash mob in Times Square that became great video/social media content. Image via BigStockPhoto.com.

7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

By engaging the wedding party and having them dance down the aisle spontaneously, people watching the resultant video really felt the momentum. It’s why T-Mobile succeeded with a flash mob.

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