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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Social

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

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20 Most followed brands on Instagram

Unmetric

So what are they offering to keep their audience engaged? The brand’s content strategy centers around behind-the-scenes photos of fashion shows, product promotions, and new product launches that boost their engagement rates. Gucci runs several campaigns on Instagram that garners a lot of engagement. Fashion dominates Instagram.

Instagram 155
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How digital content creators are reshaping brand strategies

Sprout Social

Digital content creators deliver professional, high-quality content meant to inform and engage their audience, including: Videos. Generate more engagement. Often, creators achieve higher organic engagement rates than brands due to their authenticity and relatability. Blog posts. Put simply, creators create and educate.

Strategy 116
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Your Blog as Part of an Overarching Business Strategy

ProBlogger

In a 2012 HubSpot study , 62% of respondents claimed to run a company blog. What I’m telling you now is that your company blog should be a piece in your overall business puzzle, that perfectly fits among the other pieces. It’s a place where you engage with your audience. About who you are, what you do and why you do it.

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How My Old Blog Post Got Half a Million Pinterest Views [Case Study]

ProBlogger

Nor did it have trendy ensemble suggestions for a fashionista or bare-chested Ryan Gosling wannabe. Engage your pinners and interact. We help companies to increase online branding awareness with content and social media marketing strategies, like Pinterest contests. Or maybe send her my homemade laundry detergent.

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How 25 Brands Make the Most of Visual Content on Social Media

Rebekah Radice

Graphics can tell your company story, boost awareness, and drive additional traffic to your product or service. Watch (and learn) as they highlight important milestones within the company by weaving a powerful story into each post. Their Pinterest page is filled with funny and engaging content that people enjoy and frequently share.

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How 25 Brands Make the Most of Visual Content on Social Media

Rebekah Radice

Graphics can tell your company story, boost awareness, and drive additional traffic to your product or service. Watch (and learn) as they highlight important milestones within the company by weaving a powerful story into each post. Their Pinterest page is filled with funny and engaging content that people enjoy and frequently share.