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Newsjacking: David Meerman Scott’s New Book on Real-Time PR Is Released in Real-Time

Debbie Weil

The gist of Newsjacking is that to be successful in securing PR for your company you have to be highly attuned to breaking news so you can inject your own idea or product or newsworthy tidbit into the unfolding story. It looks nice (color chapter headings, a few charts, embedded links) but not revolutionary. More on that below.

iPad 101
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Newsjacking: David Meerman Scott’s New Book on Real-Time PR Is Released in Real-Time

Debbie Weil

The gist of Newsjacking is that to be successful in securing PR for your company you have to be highly attuned to breaking news so you can inject your own idea or product or newsworthy tidbit into the unfolding story. It looks nice (color chapter headings, a few charts, embedded links) but not revolutionary. More on that below.

iPad 101
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A Step by Step Guide on Getting Started Using Facebook For Business

Saying It Social

I viewed the source code but looks to be embedded within a CSS stylesheet and I can’t see distinguishable code for just the box. “According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence. if yes, please explain.

scribd 144
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12 Ways to DO and NOT DO a Social Media Press Release – MSF Medecins Sans Frontieres

Laurel Papworth

Sustainability strategy and communications company Republic of Everyone has joined forces with transmedia production company @radical.media, and recently launched public relations agency The Bravery, to collaborate on a first-of-its-kind digital media platform – MSF.TV. View this document on Scribd. What have I missed?