Newsjacking: David Meerman Scott’s New Book on Real-Time PR Is Released in Real-Time
Debbie Weil
NOVEMBER 14, 2011
The gist of Newsjacking is that to be successful in securing PR for your company you have to be highly attuned to breaking news so you can inject your own idea or product or newsworthy tidbit into the unfolding story. It looks nice (color chapter headings, a few charts, embedded links) but not revolutionary. More on that below.
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